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Social Media for HR Pros
Ben Eubanks
April 11, 2013 NASHRM Mentor University
About meThe day gig The night gig
The unpaid gig
If I was a Lawyer
If I was a Recruiter/Consultant
But I’m not
How I started in HR
How I started in Social Media
Why?
• Your employees understand it, whether you do or not.
• You can get a lot out of it professionally.• It’s how you spend your free time after you
finish all the HR work. :-)
Professional development
Join the club
Over 100 “HR” blogs exist today. Here are ten:
1. hrringleader.com
2. omegahrsolutions.com
3. womenofhr.com
4. fistfuloftalent.com
5. hrcapitalist.com
6. hrschoolhouse.com
7. hrremix.com
8. timsackett.com
9. sbrownehr.com
10. evilhrlady.org
Thinly sliced
Have a favorite topic? What about Lean manufacturing principles for HR, government contracting, or legal compliance?
Networking
You are the average of your 5 closest friends.
Jim Rohn
HRevolution
Project:Social
How do you survive?
• Be realistic• Use leverage
Communications
• Do you need a policy?– Blanket conversation policy– Lawyers running the show– Outliers
Hot off the presses
• Research published TODAY by SHRM:– 77% of orgs using social recruiting– 20% of orgs using for screening (truth?)
http://www.slideshare.net/shrm/social-networkingwebsitesrecruitingselectingjobcandidatesshrm2013final
Legal
• Swinging pendulum: “nothing is allowed” was the norm, now moving away
• Speech on social media platforms can be “protected speech” if it targets the NLRA key “concerted activity” areas: wages, working conditions, etc.– Hispanics United
• Not all speech protected– Bartender– Reporter
Two options
Coaching vs. Policies
• Drive Smart• Be Honest and Clear• Avoid a Blowout• Genuine Assistance• Proceed with Care• Respect Fellow Drivers• Share the Road
The numbers
Recruiting
• Facebook (or Twitter, YouTube, etc.) is not a bad word
• LinkedIn is my main success story• Facebook for targeted demographics• Niche sites• Learn to search Google (boolean)• Communities=work, tread carefully• Email comm idea w/SmartRecruiters• Corporate blogging
Ninja tip
• Boolean search is not social media, but you search social data.
• Type “ben eubanks” site:linkedin.com and you can see my profile, even if we’re not connected.
• This is how I source purple squirrels.
Tools abound
• Jobvite• SmartRecruiters• Yammer• TribeHR• Rypple• TalentBin • And a hundred others
Corporate Blogging
Get a free guide: upstarthr.com/hrblogging
Culture/Branding
• What do ladies in men’s flame retardant Nomex flight suits, a bag piper, and a video about the mission to kill Osama Bin Laden have in common?
But I don’t have time…
Start with one thing. –Richard Sherman
But I don’t have time…
Use LinkedIn first. –Bonita Martin
Take advantage of
Groups and Answers
But I don’t have time…
Use RSS to save time. –Caryn Sarvich
But I don’t have time…
Engage now or be left behind. –Stephanie Kempa
More on this: http://upstarthr.com/busy
Not THE answer, but…
Get more
• Get this presentation: upstarthr.com/nmusocial
• Get free email updates: upstarthr.com/feeds
• Email me: [email protected]• Free eBooks on employee engagement,
retention, and more: upstarthr.com/freebies
