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Based on ONLINE Subscription, Contact Classes a Franchise concept to bring MASS Education to QUALITY Music Education worldwide. Quick-Keyboard and Quick-Guitar learning to start with. Comprehensive Vocal Training Method.
Citation preview
Grass-roots contribution to International Music in India
http://themusicinternational.com
The Music Academy of
Music International. More formal & legal mechanism
of association
Instrument(s)
Consortium
Business Music Technology Change
The Opportunity
1. India. Karnataka. Bangalore.
2. INR 10 cr? Can itself be made 20-40 cr.
3. Technology. Digital. Internet. IP. Mobile. Cloud is changing
the landscape.
4. The 10X factor. Of India of Services. Of Music. Of potential.
Music-Gaana-Techies-Paanwala within every Indian.
5. INR 400 cr. and more. Do you want to be a part of it? Big fish
in a small pond! Small fish in a big pond?
6. ALSO. Don’t limit it to Bangalore. Go “outlier”.
7. Western Classical & Schools are miniscule YET we all know
the OPPORTUNITY.
8. Work with us medium-term. Give us 1 to 3 years to establish.
India key Music Industry Statistics
• Currently about 600 to 1000 cr. Pan-India.
Growing at between 10% and 18%
• Karnataka ranks 3rd after Mumbai, Delhi.
Punjab, AP, Pune, Hyderabad, Chennai.
• Music contributes 15% of the Film Industry.
• Decline of 20% in physical music.
• Growth of 24% in digital music. 27 million
smartphones in 100,000 towns across India.
(Hence our Subscription learning model).
Suggested “Mutual” targets : Year 2014
1. Increase existing Instrument / Keyboard / Guitar sales
by 20% instead of 10%
2. Increase Services. Double what you are doing.
Develop ALLIED Services Income.
3. Music International is looking at 20+ centres across
Bangalore. 81 is a Geographic stretch.
4. 5000+ Students.
5. 20+ Educators. 40+ Music Coaches. 20+ Music
Counselors. 20+ Music Lab. Assistants.
6. Installed Instruments Base. Musicians Database.
A “social” purpose leading to “cash” 1. Formal Music Education. Mass Education. Lowering costs. Starting a
grass-roots Music Movement.
2. India. Western. Notation. Classical BUT not UK-British alone. Other
countries. Why not India? Conserve dollars – pay in Rupees.
3. Personal Activity. Less drugs. Less liquor. Less noise. Spend time more
usefully.
4. Keeping the unemployed busy and off-the-streets.
5. Social Activity : Play music with others. Age no-bar. Race no-bar. Gender
no-bar. Language no-bar. Caste no-bar.
6. Reducing the divides. Music. Money. Digital. Language. Computer. Haves
and have-nots.
7. Jobs. Careers. Employment. Increased Salaries. Professionalism.
8. “Arts” ascendanyc instead of “Sciences”
9. Spread disposable Income of “5%” to the middle quartile “30%”
Revenue
Student Fees
Subscriptions &
Annual Renewal
Commissions
Certification
ABRSM Training
Trinity Training
MI Assessment
Teacher(s)
Training
Instrument
Sales
Change
Exchange
Events
Performances
Royalty
Alumni Earning
Recordings
Transcriptions
Originals
Expenses
Skill-Sets
Availability
Salary, Growth
40% Occupancy
Development
Stay, re-locate,
Commute, Food
Single-Instrument
Part or Full time
Educated or Self
High-Cost
Bulky
Availability
Re-use
At-home
At-work
Mobility
IPR - Legal
Workbooks,
High-Cost
Availability
India-Relevant
Materials
Teaching Aids
Music Books
Workbooks
Syllabus
Curriculum
Lesson-Plans
Budgets
TCO-ROI
Repertoire
Orcehstration
Rooms (x N)
AV + Projection
Stands etc.
Internet
Overheads
Fixed Costs
Variable Costs
Direct Costs
Indirect Costs
Management Sheet-Music Instruments Infrastructure Teachers
Focus on mass music education using the
“Keyboard”, the “Guitar’ and “Voice”
Rhythm & Percussion incidental.
Creating a win-win-win-win-win Solution
1. Teachers. Jobs. Earn-Learn. Part-time. Full-time.
Development. Assessment. Certification. Mass Teaching
methods.
2. Students. Wider. Deeper. Close-to-home. Close-to-work.
Instrument availability. Group Learning.
3. Materials. Online. Books. Aids. Lower cost. Specialist &
Generalist.
4. Mass Education. Group Learning as a Band, orchestra,
ensemble, team. Lower-costs. Direct end goal of Music.
5. Infrastructure. Locations, Projectors, Laptop, Broadband,
Instrument sales. Funding.
The 7 - 5 solution
You &
Your Franchise
INFRASTRUCTURE
We &
our Business
MANAGEMENT
Management
Sheet-Music Instruments
Infrastructure
Teachers
Simple Numbers
• With 50 students = Rs. 1 L per month.
• With 100+ students = Rs. 2 L per month
• With 200+ students = Rs. 4 L per month
• Our plan & target 250+ students per centre
per location = Rs. 5 L per month.
• Start with 20 centres across Bangalore
• Then 81. Walk to Music Class.
• Other towns & cities.
– Bangalore for Training. Management.
– ONLINE. Pan-India. Global.
1st year INITIAL Target Numbers
• 20 Teachers. (to 100+)
– Annual INR 12 L (5 K per mo)
• 500 Students (to 3000+)
– Annual INR 120 L
• Subscriptions of more thousand
– Annual INR 50 L
• Instrument : Sale, EMI, Rentals etc.
– Annual INR 300 L (30 K x 1000+)
• Location Rentals, Projectors + Infrastructure.
– Costs. Outflow. Break-even. Investment. Reach.
Advertising. Promotion. Publicity. PR.
Franchise Objectives
• Organise the dis-organised sector of
“Keyboard” and “Guitar” music Education.
– Methods. Syllabus. Systems.
– Assessment. Certification.
• Mass Education
– 1-on-1 will be optional and a part; especially
for higher grades in Trinity, ABRSM or MI.
Instrument (or Voice) specific
– Mass Education in the 1st 5 and 3rd 5 years of
Music Learning. The 2nd 5 will be more
Instrument specific.
Steps to meet Objectives
• Geography & reach. Near-work and near-home.
• Constant weekly (Mondays) Teacher and Trainer
Training. Regular re-assessment & re-
certification.
• Online Resources focus on Teacher teaching aides
& resources. Self-learning. Motivation & stimulus
for regular practice.
• Partner with BIG brands such as Casio, Yamaha,
Trinity, Royal Schools, Alliance Francaise, British
Councile, Max Mueller.
N,E,S,W,C : 3x3 then x 3 and more
Types of Franchise Eligibility
• Individual Part-time
– Mornings or Evenings. Weekends.
– MUST meet & maintain Assessment, Certification &
Management criteria.
• Individual Full-time
– Fixed. Fixed+Variable. Variable.
– Employee & Employee-like.
– MUST meet & maintain Assessment, Certification &
Management criteria.
• Firm. Team-Partners-LLP-Pvt.Ltd.-Retailer etc.
– May employ part-time, full-time, fixed, variable etc. EACH
and ALL MUST meet & maintain Assessment, Certification
& Management criteria.
Franchise pre-requisites
• Exclusive to location. 81+ across Bangalore
• At-Home or At-Work
– Keyboard or Guitar ONLY (At-work) 2-rooms
– Keyboard, Guitar, Voice or Special (At-home)
• Individual or Mass Education
• Capacity
– Home Capacity 1 or more.
– At-work capacity 2x12+4 admin. etc.
• Qualified, Certified Teachers. (or self)
• Investments / Infrastructure as required.
• System, Method, Process, Biz.Plan adherence
• Learn. Grow. Scale. Build.
Categories
• PRIMARILY and ONLY
1. Keyboard
2. Guitar
• Music International Academy
– Others ABRSM or equivalent Certified
– Instrument. Voice Education. Teaching.
• Music International Business
– Performing. Events.
– Recordings. Online. Social-Media. Digital
Music.
Home Infrastructure (Keyboard Franchise)
• Home. (Seating for 2 or more)
• Power backup. (At least 3 hours)
• Music 88-key Keyboard. Stands etc.
• Laptop + Broadband Internet
• 2.1 Speakers. 20 watts plus. (Headphones)
• myMI Annual Teacher Private License.
• myMI Annual Student License for home,
rest of the week Practice for each student.
Casio-Club Franchise Infrastructure
• Power backup. (At least 4 hours)
• Keyboard Stations (x 12)
– Music 88-key Keyboard. Stand. Music Stand.
– Headphones.
– Stool. Chair. Teacher chair / space.
• Teacher Resources (x 1)
– Laptop + Broadband Internet
– Projector. (Space for Projection)
– White board.
– 2.1 Speakers. 40 watts plus.
– myMI Annual Teacher Private License.
• Subscriptions (x 100+ as many batches / students)
– myMI Annual Student License for home, rest of the week Practice
for each student.
Shortlisted Models : for 2014
1. CTK 2300 8 K Toy. Fun.
2. CTK 6300 IN 17 K Target Bollywood
3. WK 7600 31 K Serious Career
4. PX 350 45 K Music + Technology
5. CDP 220 33 K Serious Piano.
6. PX 5 S 50 K Performing Pro.
7. AP 650 80 K Affordability
Home Infrastructure (Guitar Franchise)
• Home. (Seating for 2 or more)
• Power backup. (At least 3 hours)
• Electric Guitar. Plectrums. Stands etc.
• Amplifier with 4 inputs. 2 guitars + 1 mic. +
PC Laptop line-out.
• Laptop + Broadband Internet
• myMI Annual Teacher Private License.
• myMI Annual Student License for home,
rest of the week Practice for each student.
Guitar-Club Franchise Infrastructure
• Power backup. (At least 4 hours)
• Guitar Stations (x 12)
– Standard Electric. Guitar Stand. Music Stand. Plectrum.
– Indepedent Low-wattage Amplifier. Headphones.
– Stool. Chair. Teacher chair / space.
• Teacher Resources (x 1)
– Laptop + Broadband Internet
– Projector. (Space for Projection)
– White board.
– 2.1 Speakers. 40 watts plus.
– myMI Annual Teacher Private License.
• Subscriptions (x 100+ as many batches / students)
– myMI Annual Student License for home, rest of the week Practice
for each student.
A. Online Annual Subscription(s)
New Joining Student Checklist
Location. ________________
Instrument
Keyboard
Guitar
Other _________________
Fees
Rs. 5,000/- myMI Annual Subscription
Rs. 2,000/- one-month deposit
Rs. 2,000/- first month fees in advance
Rs. 900/- (or Rs. 600 for Guitar) Rental
Batch
1___ 2___ 3___ 7___ 8___ 9___ 10 ___ 11 ___
6 ____ 7 ____ 8 ____
Week-Day
Tue ___ Wed ___ Thu ___ Fri ___ SAT ___ SUN ___
myMI login Home Page
http://themusicinternational.com
Lead Sheets Retail
Subscription
INSTITUTIONAL Subscription
Teaching
Resources
-1 (minus one)
REMOTE Self-Learning
Sheet Music
Individual Group(s) Collaboration
3-chord
Jazz Fakebook Kids
Resources
1. Guitar(s) 2. Keyboard 3. Drums-Percussion 4. Flute 5. Recorder 6. Voice-Singing 7. Bass (all types) 8. UNIQUE-OTHER 9. Brass 10. Woodwinds 11. Strings 12. Piano-Organ
One-Stop-Shop
Air-Tune
Player
100’s of 1000’s
Teacher Training 1. IB School Music Head 2. ABRSM P6/T6 + Certified 3. School Band & Music 4. myMI 3-chord Trainer 5. MI Lead-Sheet Jazz FB Trainer
Band Resources
- Big Band
- Marching / School
- Group(s)
Personalised
License Options
I. Personal
– Own personal use. Family. All in a household.
II. Private
– Private Teacher. Typically 6 to 20 students.
III.Institution
– Schools. Colleges. Music Schools. 2 to 10
teachers; 100 to 5000 students or more.
– Multiple locations. Multiple towns etc.
IV.Commercial
– Double-Branding. Sponsored. Any other.
Individual-Personal Benefits (A) 1. Save ‘pots’ of money.
2. Get books, methods I don’t get in Bookstores NOR on-line.
3. Learn top-line play. I have an Accompanist. 24 x 7 x 365
4. Tune-player. Practice Accompaniment. Song Learner.
5. Minus-one. -1. Karaoke. (It’s all the same ... I have it all).
6. Develop by-ear music playing.
7. Metronome. Tuner. Drum tracks and a variety of Virtual Tools.
8. Fresh & Relevant. I constantly get NEW sheet-music.
9. Improve my Sight-Reading and my Sight-Singing.
10. NOT JUST one class per-week NOR limited to just one hour.
11. Listening guidance. Music in your Lifestyle. Constant Stimulus to
Motivate me. Practice makes perfect.
12. Multi-faceted - Music is an Art-form - one of the Arts.
13. Structured Syllabus. Personal Syllabus. Personalised for me. myMI.
14. Comprehensive resource(s) for Singing & Voice Training.
Institutional & Teacher Benefits (B)
1. Single-point, single-source of ALL music related
information, tools & resources.
2. Syllabus. Lesson Plans. Lists. Songs. Notes. Ideas.
3. Teacher & Student(s) on the same Page. (literally).
Projection to a Class of 30-500. Read one-page sheet-
music together. Lyrics.
4. Other Instrument resources. (20+ instruments)
5. Piano / Organ / minus-one / Karaoke accompaniment
available for the Syllabus.
6. Time-multiplier. Allows student-self learning. In-class.
At-home. On-holidays.
Timings Batches : Home / Work
Timings Batches : Capacities
Mon Tue Wed Thu Fri SAT SUN MONTH
Batches at WORK 6 6 6 6 10 10
Per-batch WORK 12 12 12 12 4 4
Total at WORK 72 72 72 72 40 40 368
Slots at HOME 4 4 4 4 8 8
Per-batch HOME 1 1 1 1 1 1
Total at HOME 4 4 4 4 8 8 32
Individual at home 20 40 40 K
Institute AM-PM 100+ 288 2 L
Institute Weekday 100+ 250+ (2 rooms) 2 / 4 L
Institute Full-day 120+ 250+ (Full Service) 5 L
Resources & more resources
• Currently available ALL-in-one ONLINE
Subscription for self-service STUDENT.
• Teacher has access to all the above + Personalised
Student Information.
• Off-line HUGE library of music CD’s, opera,
broadway musicals.
• OPEN SOURCE++ repository of sheet-music.
Songs etc.
• Custom : Arrangement, transcriptions on request.
• Instrument Solutions : Buy. Repair. Consumables.
Maintenance. Loans. Lease. Hire-purchase etc.
Annual Subscription(s) • Type
» Retail » Institution
• Scope » Self-Service. Self-Learning. Reference. » Teacher, Teaching Aids & Resources. » Group Playing (with Projection) » Sheet Music » Minus One (-1) Tracks » Air Tracks for Accompaniment Learning. 3-chord etc.
– Voice & Instruments » Orchestra » Voice » Modern.
• Teacher Training – IB Syllabus Trained – ABRMS 6P, 6T & Certified Trainers – MI 3-Chord Trainers – Blues, Jazz, Realbook, Fakebook Trainers. – School Music & Band Teachers
Staffing.
Teachers, Manpower,
Planning & more.
At every Location … starting
1. Keyboard Teacher
– Full-time 30 K
2. Guitar Teacher
– Full time 20 K
3. Music Counselor
– Full time 20 K
4. Music Lab. Assistant
– Full time 8 K
B. Teacher Training
Track A
Track B
…. & more
MONDAY : Teaching Training
• Morning
– 9 AM to 1 PM (Available from 8 AM)
– Formal Session 10 AM to 12 noon
• Afternoon
– 2 PM to 6 PM
– Formal Session 2:30 to 4:30 PM
• Evening (Only if needed)
– 6 to 8 PM (Working & Part-time Teachers)
– Available till 9 PM
MONDAY Teacher Training Agenda
• Finishing School.
– Music shortfall gap coverage. Theory / Practical
– Soft-skills. Communications. Delivery etc.
• Taught
– Guitar for non-Guitar
– Keyboard for non-Keyboard
– Vocal for all. Nothation, Theory included.
– Other Instruments
• MI, myMI & clextra related
– Business Skills. Selling Skills.
– Admin. MIS. Accounting etc.
MONDAY Teacher Training Track A
• Track A : Entertainment Track
– To be a “pop-keyboard” OR “pop-guitar” teacher primarily
full-time or part-time Job-oriented in the Music International
Franchise at the end of 1-year. Performance, Recording &
Entertaining is the primary focus.
MONDAY Teacher Training Track B
• Track B : Educator Track
– (WILL COST YOU MORE) For those interested you can
ADD and OPT for Trinity Guildhall or ABRSM Exams.
You can also opt for the Music International 1-year Diploma
or 3-year Degree. The syllabus, systems, teachers, grading,
width-depth-range, theory-practical, costs, effort-needed etc.
are different. Sound foundations for a career in Music
Education is the primary focus. In this you should choose
Piano OR Classical Guitar. You could choose any other
orchestra instruments such as Violin, Viola, Cello, Trumpet,
Concert Flute, Recorders … as your PRMARY,
SECONDARY and/or TERTIARY instruments. (Upto 3
allowed). The additional cost for you could range from
buying those instruments, additional teaching from our side,
exam. Fees, additional classes etc.
Teacher Training
• Category A
– Identify. Support. IB SL, HL & IGCSE Music Elective Teacher(s)
• Category B
– Voice / Instrument Specialists. Professional & Career in Music.
– Grade 6 Theory. Grade 6 Practical. ICT and/or Capable of Grade 6+
• Category C
– Less than Grade 5. Professional Career Seeker
– General Music Teaching.
– Adequate. Competent.
• Category D
– Adult 21+ Senior Student. Teacher Trainee. Amateur
– Not Certified / Qualified. Performing Musician
– Adequate Teaching Ability
• Category E
– Music Lab. Assistant
– Supervisory. Adequate Communication Skills.
– TRAINEE
Teacher (Instrument) Grouping 1. Theory
Music Theory. Syllabus. Teaching Methods. Up to Grade 8 & more
2. Vocal Voice : Choir, Chorus & Individual
3. Piano Piano. Organ. (ABRSM Exams)
Keyboard (Trinity & better)
4. Guitar Classical Guitar (ABRSM)
Acoustic (Folk).
Electric. Lead. Bass. Rhythm.
5. Strings Violin. Viola. Cello. Double Bass.
6. Brass, Woodwinds etc. Brass. Trumpet, Cornet, Tuba, Horn, Euphonium.
Single Reed. Clarinet, Saxophone.
Double Reed. Oboe, Bassoon.
Concert Flute
7. Recorder(s) Age – 10. Group. Ensemble.
Age +9. SATB. Ensemble. Group. Orchestra.
8. Rhythm Percussion Age -10. Group. Ensemble. Orff. Kodaly.
Drums. Cymbals. Orchestral Percussion.
Trainer Training
• Finishing School
– Teaching Skills.
– Use of OUR myMI Teaching Resources.
• Music Growth
– Assessment & Feedback on current.
– Addition Instrument Learning
– Wider knowledge. More Listening.
– Lectures. Workshops. Seminars
• Certification & Qualification
– ABRSM. IB. University and/or OTHER.
Teacher(s) Training Schedule
Months ---------------------------------->
1 2 3 4 5 6 7 8 9 10 11 12
1 Communication Soft Skills
2 Music Theory
3 Voice Development
4 Teaching Aids Usage
5 Practical Muscianship
- Main Instrument
- Second Instrument
- OTHER mandatory Instruments
7 Performance Opportunities
MI Rostering : 2/5+(10,15,25 to 100) School ---> A B C D E
a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time
FROM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM
TO 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM
V Teacher
ONE MON TUE WED THU FRII
TWO TUE WED THU FIR MON
THREE WED THU FRI MON TUE
FOUR THU FIR MON TUE WED
FIVE FRI MON TUE WED THU
SIX MON TUE WED THU FRII
SEVEN TUE WED THU FIR MON
EIGHT WED THU FRI MON TUE
NINE THU FIR MON TUE WED
TEN FRI MON TUE WED THU
ONE Classical Guitar
TWO Concert Flute, Recorder
THREE Brass Instruments
FOUR IB HL, IGCSE Music Elective, Exams. Theory
FIVE Piano
SIX Other Instruments
SEVEN Recorders : S,A,T & B
EIGHT Voice & Singing
NINE Pop. Keyboard
TEN Drums. Pop. Guitar. Electric, Rhythm Lead, Bass.
The Music Teacher(s) Conundrum 1. Minimum acceptable Qualification & Certification.
2. Each Instrument is a specialisation. (There are easily 20+)
3. Mult-faceted Teachers are VERY difficult to come by and
expensive.
4. Good Performers are mostly NOT good Teachers. A good
Teacher is a good Coach.
5. Teaching skills; student-personalisation; using resources;
communications; creating materials is a life-long, full-time
discipline.
6. MUST BE good with Children. Like-it.
7. Syllabus adherence. IB. IGCSE-Elective. ABRSM; In-
School or OTHER.
8. Teacher(s) Assessment. Feedback. Improvement. Growth.
A. Music International People Support
• Top-Management, Key-Staff Involved
– Casper. Sudhakar. Lazar. Leslie. Timothy & many
others.
• Time-on-the-ground.
– Minimum ½ day a week with Teachers
– Also with Talented, Advanced Students.
• Training of Trainers. Mentoring.
• Staff Augmentation. TEMP staffing etc.
• Development of NEW Departments
– Marching Band. School Orechestra.
– Orff Instruments. Recorders.
– School Chorus.
B. Teacher(s) / Trainer(s) Support
• Assessment
– NOT Negative. Positive AUDIT
– Music related. Needs. Concerns. Gaps. Targets. Resources.
– Teaching related. Needs. Concerns. Gaps. Targets.
– Teacher Satisfaction Survey(s).
– School(s) Satisfaction Survey(s).
– Parent(s) Satisfaction Survey(s)
– Student(s) Satisfaction Survey(s)
• ACTION
– Primarily through Music myMI Subscription
– Feedback, Suggestions, Ideas, Communication, Newsletter to
ALL Stakeholders.
– Meetings. Classes. Workshops.
– 1-to-1 Counselling.
C. Infrastructure Facilitation
• Instrument Supply
– SoundGlitz. Yamaha (Lazar). Shiva Musicals.
Reynolds.
• Consumables Supply
– Strings. Rosin. Pads. Oils etc.
• Instrument Repairs
– We ourselves + best BANGALORE possible technicians
instrument wise.
• Institutions
– St. Marks Music Academy
– Max Mueller. Alliance Francais. British Council.
– Several Private Institutes
D. Music International Music Support
• PRIMARILY myMI
– Annual Subscription. RETAIL & INSTITUTE
• Programme oriented
– Events. Groups. Orchestra. Bands
– Workshops.
– Certification Assistance.
• Music that is relevant
– Classical. Traditional. The good
– Contemporary. Relevant. NOT bad, NOR ugly.
• BULK Instrument, Resources BUYING.
• As-needed Materials, Resources.
E. Retainer (if confused, can’t decide)
• Music International on a monthly RETAINER …
purely ADVISORY
– Assumes about 3 to 8 Music Teachers
– 50+ serious Music Students. (upto 300)
– Example FEE Rs. 1 L / month
• Deliverables
– 3 myMI PERSONAL/PRIVATE License logins.
– At least ONE Senior visit/audit to School per month.
– Phone availability of Subject Experts (as needed).
– Monthly Mailers/Newsletters to Teachers.
– Music Staff Recruitment / Interview / Background
Check.
The 10,000 hours to be a pro. at age 23 Weekly …..
Age Grade TAUGHT SELF Month Annual
7 1 2 2 8 104
8 2 2 4 16 208
9 3 2 6 24 312
10 4 2 7 28 364
11 5 1 7 28 364
12 6 1 9 36 468
13 7 1 9 36 468
14 8 1 9 36 468
15 9 1 9 36 468
16 10 1 12 48 624
17 11 1 12 48 624
18 12 1 12 48 624
19 Grad 1 6 18 72 936
20 Grad 2 6 18 72 936
21 Grad 3 6 18 72 936
22 PG 1 6 24 96 1248
23 PG 2 6 24 96 1248
TOTAL 10400
Careers in The Creative Industry(ies)
1. Advertising
2. Architecture
3. Art
4. Crafts
5. Design
6. Fashion
7. Film
8. Food
9. Games ONLINE
10. Gaming & Apps.
11.Gaming Consoles
12.Music
13.Performing Arts
14.Publishing
15.Radio & FM
16.R&D
17.Software
18.Toys & Board Games
19.TV
20.Writing
Careers in Music 1 Performer Play an instrument to a certain level of competence.
2 Vocalist Sing. Specialise in a genre, voice range, language etc.
3 Instrument maker The best instruments even today are handmade.
4 Repair of Instruments Repair of instruments requires enormous expertise.
5 Instrument Tuning Tuning a piano or an organ is not for everyone.
6 Composer Create music for any purpose. Lyrics. Song-writing.
7 Conductor Conduct a group of musicians.
8 Songwriter - Lyricist Create words for songs.
9 Music Transcription Arrange music. Transcribe from one set of instruments to another set of instruments.
10 Music Teacher Teach music.
11 Music Examiner Assessment. Examination. Certification. Qualifying the musical ability and talent of People.
12 Music Therapy Use music to help people with clinical or psychological problems.
13 Event Management Manage Events related to Music.
14 Music Direction Planning, Designing, Organising, Conducting, Rehearsing, Performing an Ensemble, Group etc. related to Music.
15 Music Critique Cover music events and write for TV, Radio, Internet, blogs, Reviews of CD's, iTunes music etc.
16 Compere, DJ Host. Disc-Jockey. Compere. Introduce Performers Present music and related programmes or events.
17 Recording Engineer Capture live performances for stored later playback.
18 Music Appreciation An informed connoisseur of music
19 Audiophile Sound and music for what it is. Recording appreciation.
20 Digital Music A whole new generation that includes MP3, iPod, Itunes etc.
21 Soundtrack Music 90% of video depends on the audio. The music and soundtrack for Video, TV, Film, Documentaries etc.
22 Music Historian Music Library. Instrument archive. Curator of Music
23 Marketing Sales The Marketing of Music resulting in Sales. Convert music into revenue generating opportunities
24 Music Legality Legal issues related to music. Copyright, Intellectual Property Rights related to the Performing Arts; Music Scores, Recordings
etc.
25 Music for Dance Music for Dance. Dancing itself is a specific genre of musical expression and takes years of practice. Early dance, Baroque,
Waltz, Chaconne, Ballet to name a few.
26 Music for Opera Musc for the Opera and the Integration of music, theatre, recitative, genre, period etc.
27 Sacred Music Music exclusively for the worship of God, faith and belief using any langauge from Classical, Latin, Italian, German, English to
your local language.
28 Pocket Money After some achievement and Certification help people around you get involved in Music. Charge them a fee if you must.
Mass Education Method
1-on-1
TO
Group(s)
Music International Batches
Batch 1 or Slot 1 : 6 AM : Tue, Wed, Thu OR Fri
Batch 2 or Slot 2 : 7 AM : Tue, Wed, Thu OR Fri
Batch 3 or Slot 3 : 8 AM
Batch 4 or Slot 4 : At-work Noon : Tue, Wed, Thu OR Fri
Batch 5 or Slot 5 : At-work 1 PM : Tue, Wed, Thu OR Fri
Batch 6 or Slot 6 : At-work 2 PM : Tue, Wed, Thu OR Fri
Batch 7 or Slot 7 : 6 PM : Tue, Wed, Thu OR Fri
Batch 8 or Slot 8 : 7 PM : Tue, Wed, Thu OR Fri
Batch 9 or Slot 9 : 8 PM : Tue, Wed, Thu OR Fri
Batch 10-nn or Slot 10-nn : 6 AM to 9 PM Saturdays
Batch 11-nn or Slot 11-nn : 6 AM to 9 PM Sundays
At-Home
1. Close to home
2. Get your
Instrument
3. Individual
4. Temp. Teacher
5. Before work
6. After work
7. SAT-SUN
At-Work
1. Close to work
2. Instrument leased
3. Individual / Group
4. Full-time Teacher
5. Lunch-hour attached
6. NO early-late-Sat-
Sun
7. Practice-play option
You have to follow the Time-Slots ….
… to understand Capacity-Occupancy
• Capacity Limits per ROOM.
• Occupancy. Increasing occupancy.
• Working with PEAK loads..
• Idle Capacity. Cyber-usage Model.
More than 1 : Mass Group Mode
Beginner Intermediate Advanced
Batch or Slot 11
Batch or Slot 1
Batch or Slot N
Batch or Slot 9
1st year Next 4 years Year 5+
Target(s)
• At-Home
– Teachers
• Retired. Housewives. Extra-Income. Pocket-Money. Career-Change
Professionals.
• 1-on-1 Education. Infrastructure + Preference
– Students (Close to YOUR HOME)
• Age 7+ to 97-. Instrument, Voice or any other.
• Early Morning. Late Evening. Sat-Sun. Mid-day OPTIONAL
• At-Work
– Teachers
• Full-time self-employed.
• Full-time Franchise Appointed.
– Students (Close to YOUR OFFICE)
• Working employees. Before, After or DURING Lunch. Weekdays
• Keyboard OR Guitar ONLY
• Batch-Group. Play-Practice-Lease OR Alternate System
The ‘Trainer-Training’ Programme-Core
• Every Monday MANDATORY.
– Theory without practice is sterile. Learn.
– Practice without Theory is blind. Perform.
– Weekly x5 equivalent. Ie. If 8 then 40.
• Equivalent to 1-year Diploma (or extend to a 3-year Degree)
– Assessment, Certification & Rating will happen.
– Teacher Feedback. Student Satisfaction Surveys.
– Performance Appraisal LINKED to commercials.
• Programme options
– Keyboard. MI-Casio
– Guitar. MI-Yamaha.
– OTHER. Theory. MI. Trinity. ABRSM etc.
• ONLINE Subscription/Software/Resources
– How to use for self
– How to use to Teach.
Subscriptions are MANDATORY
• Institute per-Classroom LICENCE
– Teacher to use in class.
– Always on in a class-room.
– Public Projection usage.
– Group Learning-Teaching.
– Legal Sheet-Music. Transcriptions.
– Minus-one. Playback. Song-Learner etc.
– Syllabus. Lesson Plans.
• Individual per Student LICENSE
– Practice during the week.
– Homework. Learning Diary. Repertoire.
– Teacher interaction.
– Performance. Recordings. Membership.
Franchise Training
1. If self and/or Teacher then THAT training.
2. Accounting. Billing. Receipts. Audit.
3. Attendance. Tracking. ONLINE Edgevalue-Clextra ERP MIS,
MACS Software Training.
4. Music International myMI Usage Basics / Training.
5. Marketing. Franchising. Advertising. PR. Genre. Location. The
Music Business. Media & Entertainment Industry basics.
6. Sales. Prospects. Negotiating. Closing. IN and OUT. Products
& Services. Education. Performance. Recordings. Grievance
handling. Negotiations.
7. Students & Classroom Management. Discipline. Attendance.
8. Statutory Compliances. IT. Tax. VAT etc.
Economics of Group LEARNING
• Not just 30 with 6+ Teachers.
• Immediate Target of 120
• Then 300
• Then 1000+
The Economics
• Current & not-viable
– 30-50 students paying Rs. 500/- per hour =
monthly inflow of 100,000/- per month. You
can’t run a Quality Music Department with that.
• Potential & viable
– Assuming 1000+ school; get 300 music-
students to pay for QUALITY music classes at
Rs. 2,000/- per month = Rs. 6,00,000/-.
Infrastructure+Resources+Class+Home+Own
Learning = Some QUALITY from the music
department.
Ideas to ENSURE mass music education
• TEACHERS
– Clear Individual Job Description. Job Expectations etc.
– Assessment of Musically Challenged Music Teachers.
– Teacher Training OR Teacher Learning (Group Methods)
– Feedback. Correction action. Learning Diary.
• RESOURCES
– Mass resources. Projection. Cost-spreads over several.
– Group. Ensemble. Band. Class. Choir. Chorus Learning
Methods.
• PERFORMANCE
– 200+ Orchestra and 1000+ Choir / Chorus.
– Group & Ensemble Examinations & Certification.
“Mass Music Education”
1. Singing. Chorus. Choir.
2. Recorder Orchestra.
3. Rhythm & Percussion Orchestra.
4. Marching Bands. Brass. Bugle. Bagpipe.
5. String Orchestra.
6. Classical Guitar Orchestra.
7. Dance. Calisthenics. Choreography.
Grouping & Pricing Strategy
Cost
CAT-A HL Music Family Focus Career Option Affordability Talented
CAT-B SL Music
CAT-C Grade 5+
CAT-D Grade 1-5
CAT-E Hobby Casual Pop Visibility
300/- 5,000/- per month 500/- 1,000/- 2,000/-
* Using Horizontal Variablity Segmentation Instead
myMI Song Learner Method
Can Read & Use
Sheet Music
Can not
Sing
Play
Accompany
The e-friend. Learn the Melody,
Tune or Air at http://musint.com
Get and fit the
lyrics, words to
the tune.
Key; Identify,
Know & Make
chord changes.
Find ANY
supporting content
for the song.
Listen to an MP3, Learn it on
Youtube, find a friend.
Sing
Play
Accompany
Identify Key,
Intervals, Ear-
Training.
Source : Casper Abraham © 2013
The Song Learner Methodology
Listen.
Play again.
Sing the Tune
Fit the Lyrics.
Sing the Song
Find
Accompaniment
Sing with
Accompaniment
Level 1
Level 2
Level 3
Level 4
Level 5
Level 6
Level 7
Solo
Sheet
Music
TUNE
Sing
Duets
Play
Tune
Acco-
mpany
Sing
Parts
Other
Instru
ment
Chorus
Arrange
Write
Parts Own
Songs
Song Music
Source : Casper Abraham © 2013
Air & Accompaniment Methods
Left Hand Right Hand
Bass Rhythm Lead
Tenor Bass Soprano Alto
Bass Rhythm Riff / Fill-In Vocal
Range
C1 to C8
Piano
Air &
Accompaniment
Guitars
Guitar Band
Any SATB
Quartet
Accompaniment Air, Tune or Melody
Source : Casper Abraham © 2013
The MI Syllabus Option
Trinity
ABRSM
Casio
Yamaha
IB
MI
Horizontal Variability Segmentation
S1. Parents want me to.
S2. Passion. Willing to quit job, fight parents, not-get-paid.
S3. Want to learn properly, correctly. Delayed gratification
S4. Show-off. Instant Gratification.
S5. For & Against everything. Contemporary & Intense
category of five-factor model.
S6. Gender attraction. Love. Romantic. Mate-Spouse
encouragement.
S7. Sophisticated of five-factor model. Classical. Jazz.
Intellectual.
S8. Five-factor model. Unpretentious and-or Mellow
S9. Gospel. Sacred. Church. Devotion. Lyrics. Words.
Source : Casper Abraham © 2013
Mass Education Method
1-on-1
TO
Group(s)
Exam Options
• ABRSM
– Recongized. Expensive
– Voice. Theory and MOST Instrument(s).
– Theory.
– Teacher Diploma
• Trinity
– Popular.
– Any Instrument, any type.
• Music International
– Value for Money. Jobs. Careers.
– ABRSM-Trinity++
– India Market. Reality. Bollywood.
– 50% Internal Assessment.
Hierarchy of Music Education
Pop
Keyboard
Pop
Guitar
Teacher
Training
6-month Certificate
1-year Diploma
3-year Degree
Music Appreciation
Children Vocal
Children Recorders
Pop-Other
Instruments
Assessment leading to Certificate
Commercials • Individual – Part-time
– Little to nothing upfront. Meet eligibility criteria.
– Get & Retain 20 students at any time. Receive Rs. 40,000/- per month.
– Pay up between 12 & Rs. 16,000/- a month for all that is committed.
• Individual Full-time
– Little to nothing upfront. Meet eligibility criteria.
– Get & Retain 30 students at any time. Receive Rs. 60,000/- per month.
– Pay up about 24,000/- a month for all that is committed.
• Firm. Team. FOR each and EVERY location.
– Meet eligibility criteria. GUITAR and / or KEYBOAR. Ideal to take BOTH.
– Rs. 8 lakhs EACH. Cap.Ex. GUITAR or KEYBOARD. ROI/ROCE of 30%
– Get & Retain 100 students at any time. Revenue of Rs. 200,000/-.
– Broad Expenses – Salaries. Rental. Subscriptions. Franchise-Royalties.
– Retain approx. 30% as Profit. Rs. 60,000/- per Location.
Growth
• Initially Geographic control. 5 north, east, south,
west and centre regions. This becomes 3x3=9
• The above sub-divided demographic +geographic
to be 81. Walking distance from home or office.
• This above can multiplies into 3 to 7 demographic
GENRE. Classical, Rock, Pop., Dance, Sacred,
Bollywood … depending on BRAND, Quality &
Control criteria = 2000 centres each with 100 =
200,000 students in any India metro-town.
• Top 60 to 100 towns across India – Perhaps
10,000 students per town = 1,000,000 pan-India.
Long-term Consumer Engagement
• Product Sale. – First Instrument.
– More Instruments. Upgrade etc.
– Other Instruments. Cross-Selling.
– Related. Accessories. Books etc.
• Services Sale
Subscription
Exams. Certification.
• Learning Cycle. – Student Training.
– Teacher Training. Other Training.
• Earning Cycle. – Teaching. Education as a Career.
– Performance.
– Recordings.
– Transcriptions & other earning.
We can engage for a life-time
99 65 Retire
0 Born
21 Graduate
30 Get
Serious
Subscriber-Student-Partner CRM Profile I – Basic
II – Extended
III – Personal
V – Career-Path
V - Engaged
Time
Entry Point
Consumer Metrics
• Usage.
– Average ANNUAL hours-minuutes-per-day.
– Range of features utilised.
• Personal ROI
– Revenue earned from Investment.
– Emotion-Pleasure-happiness gained.
– Show-off. Social-acceptance gaind.
• Combined Revenue. Profit. Earnings.
– You INDIVIDUAL with us. MI + Partners.
– You as a FIRM-BIZ-INSTITUTE
Presentation to Franchising
(pan-India 2014)
© Casper Abraham, 2010 Founder & CEO casper@themusicinternational.com +91 98450 61870
Music International
Bangalore INDIA
Website : http://themusicinternational.com
Personal Information
Background, Track-Record CV etc.
92
Casper Abraham : Music
• Classical Guitar :
• Theory : ABRSM
• Double Bass (Orchestra level)
• Concert Flute : Gr. 3+
• Recorders : SATB : Gr. 5+
• Vocal Training : Choir, Musicals & Opera
• Viola. Violin & Cello : Gr. 3+
• Organ. Piano. Keyboard.
• Music PC Software Finale Expert.
• MIDI Expert.
• Sound & Audio Engineering Curriculum.
• Music Appreciation
• Composer. Song-writer. Arranger. Transcriber. Critique.
• ABRSM Grade 8 Guitar & ABRSM Grade 5 Theory.
• Niligira Choral Society. Gospel Train. BACH Choir. KMC. Bands, Groups, Orchestras
• St. Marks Music Academy.
• Member of Piano Teachers Forum of Karnataka.
93
Casper Abraham … not-Music • Many hats …
1. Technology. IT. ICT. Hardware. Software.
2. Music.
3. Music Technology. MIDI. Digital. Sound & Audio Engineering. Digital Agency.
Audiophile.
4. Business. Management. Marketing. HR. Logistics. Distribution. Manufacturing.
• Founder & promoter of Music International.
• Founder & CEO of Edgevalue. ERP++ Software called clextra
• Director. Ksense Technology Pvt. Ltd. – Hardware Manufacturer & Systems
Integrator.
• Director Riskpro India Ventures Pvt. Ltd. Governance, Risk-Management &
Compliance.
• Advsior M&M Connect and Digital Delivery Partner.
• 30+ years experience. Primarily in IT, Business, New ventures, Management,
Marketing, Sales, Strategy.
• Travelled widely USA. UK. France, Japan, Malaysia, Singapore.
• Mensa International & mensa India convening Member. Bangalore Club..
94
© No part of this may be re-used, forwarded, sold, gifted, copied or presented to anyone without the written consent and permission of … Casper Abraham eMail id : casper@themusicinternational.com Website : http://themusicinternational.com Landline : 91 (India) 80 (Bangalore) 2595 0059 Cellphone : +91 98450-61870 When and where permitted … it must retain the original source and related acknowledgement and copyright of content and method in presentation.
95
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