Music international franchise_2014

Grass-roots contribution to International Music in India

http://themusicinternational.com

The Music Academy of

Music International. More formal & legal mechanism

of association

Instrument(s)

Consortium

Business Music Technology Change

The Opportunity

1. India. Karnataka. Bangalore.

2. INR 10 cr? Can itself be made 20-40 cr.

3. Technology. Digital. Internet. IP. Mobile. Cloud is changing

the landscape.

4. The 10X factor. Of India of Services. Of Music. Of potential.

Music-Gaana-Techies-Paanwala within every Indian.

5. INR 400 cr. and more. Do you want to be a part of it? Big fish

in a small pond! Small fish in a big pond?

6. ALSO. Don’t limit it to Bangalore. Go “outlier”.

7. Western Classical & Schools are miniscule YET we all know

the OPPORTUNITY.

8. Work with us medium-term. Give us 1 to 3 years to establish.

India key Music Industry Statistics

• Currently about 600 to 1000 cr. Pan-India.

Growing at between 10% and 18%

• Karnataka ranks 3rd after Mumbai, Delhi.

Punjab, AP, Pune, Hyderabad, Chennai.

• Music contributes 15% of the Film Industry.

• Decline of 20% in physical music.

• Growth of 24% in digital music. 27 million

smartphones in 100,000 towns across India.

(Hence our Subscription learning model).

Suggested “Mutual” targets : Year 2014

1. Increase existing Instrument / Keyboard / Guitar sales

by 20% instead of 10%

2. Increase Services. Double what you are doing.

Develop ALLIED Services Income.

3. Music International is looking at 20+ centres across

Bangalore. 81 is a Geographic stretch.

4. 5000+ Students.

5. 20+ Educators. 40+ Music Coaches. 20+ Music

Counselors. 20+ Music Lab. Assistants.

6. Installed Instruments Base. Musicians Database.

A “social” purpose leading to “cash” 1. Formal Music Education. Mass Education. Lowering costs. Starting a

grass-roots Music Movement.

2. India. Western. Notation. Classical BUT not UK-British alone. Other

countries. Why not India? Conserve dollars – pay in Rupees.

3. Personal Activity. Less drugs. Less liquor. Less noise. Spend time more

usefully.

4. Keeping the unemployed busy and off-the-streets.

5. Social Activity : Play music with others. Age no-bar. Race no-bar. Gender

no-bar. Language no-bar. Caste no-bar.

6. Reducing the divides. Music. Money. Digital. Language. Computer. Haves

and have-nots.

7. Jobs. Careers. Employment. Increased Salaries. Professionalism.

8. “Arts” ascendanyc instead of “Sciences”

9. Spread disposable Income of “5%” to the middle quartile “30%”

Revenue

Student Fees

Subscriptions &

Annual Renewal

Commissions

Certification

ABRSM Training

Trinity Training

MI Assessment

Teacher(s)

Training

Instrument

Sales

Change

Exchange

Events

Performances

Royalty

Alumni Earning

Recordings

Transcriptions

Originals

Expenses

Skill-Sets

Availability

Salary, Growth

40% Occupancy

Development

Stay, re-locate,

Commute, Food

Single-Instrument

Part or Full time

Educated or Self

High-Cost

Bulky

Availability

Re-use

At-home

At-work

Mobility

IPR - Legal

Workbooks,

High-Cost

Availability

India-Relevant

Materials

Teaching Aids

Music Books

Workbooks

Syllabus

Curriculum

Lesson-Plans

Budgets

TCO-ROI

Repertoire

Orcehstration

Rooms (x N)

AV + Projection

Stands etc.

Internet

Overheads

Fixed Costs

Variable Costs

Direct Costs

Indirect Costs

Management Sheet-Music Instruments Infrastructure Teachers

Focus on mass music education using the

“Keyboard”, the “Guitar’ and “Voice”

Rhythm & Percussion incidental.

Creating a win-win-win-win-win Solution

1. Teachers. Jobs. Earn-Learn. Part-time. Full-time.

Development. Assessment. Certification. Mass Teaching

methods.

2. Students. Wider. Deeper. Close-to-home. Close-to-work.

Instrument availability. Group Learning.

3. Materials. Online. Books. Aids. Lower cost. Specialist &

Generalist.

4. Mass Education. Group Learning as a Band, orchestra,

ensemble, team. Lower-costs. Direct end goal of Music.

5. Infrastructure. Locations, Projectors, Laptop, Broadband,

Instrument sales. Funding.

The 7 - 5 solution

You &

Your Franchise

INFRASTRUCTURE

We &

our Business

MANAGEMENT

Management

Sheet-Music Instruments

Infrastructure

Teachers

Simple Numbers

• With 50 students = Rs. 1 L per month.

• With 100+ students = Rs. 2 L per month

• With 200+ students = Rs. 4 L per month

• Our plan & target 250+ students per centre

per location = Rs. 5 L per month.

• Start with 20 centres across Bangalore

• Then 81. Walk to Music Class.

• Other towns & cities.

– Bangalore for Training. Management.

– ONLINE. Pan-India. Global.

1st year INITIAL Target Numbers

• 20 Teachers. (to 100+)

– Annual INR 12 L (5 K per mo)

• 500 Students (to 3000+)

– Annual INR 120 L

• Subscriptions of more thousand

– Annual INR 50 L

• Instrument : Sale, EMI, Rentals etc.

– Annual INR 300 L (30 K x 1000+)

• Location Rentals, Projectors + Infrastructure.

– Costs. Outflow. Break-even. Investment. Reach.

Advertising. Promotion. Publicity. PR.

Franchise Objectives

• Organise the dis-organised sector of

“Keyboard” and “Guitar” music Education.

– Methods. Syllabus. Systems.

– Assessment. Certification.

• Mass Education

– 1-on-1 will be optional and a part; especially

for higher grades in Trinity, ABRSM or MI.

Instrument (or Voice) specific

– Mass Education in the 1st 5 and 3rd 5 years of

Music Learning. The 2nd 5 will be more

Instrument specific.

Steps to meet Objectives

• Geography & reach. Near-work and near-home.

• Constant weekly (Mondays) Teacher and Trainer

Training. Regular re-assessment & re-

certification.

• Online Resources focus on Teacher teaching aides

& resources. Self-learning. Motivation & stimulus

for regular practice.

• Partner with BIG brands such as Casio, Yamaha,

Trinity, Royal Schools, Alliance Francaise, British

Councile, Max Mueller.

N,E,S,W,C : 3x3 then x 3 and more

Types of Franchise Eligibility

• Individual Part-time

– Mornings or Evenings. Weekends.

– MUST meet & maintain Assessment, Certification &

Management criteria.

• Individual Full-time

– Fixed. Fixed+Variable. Variable.

– Employee & Employee-like.

– MUST meet & maintain Assessment, Certification &

Management criteria.

• Firm. Team-Partners-LLP-Pvt.Ltd.-Retailer etc.

– May employ part-time, full-time, fixed, variable etc. EACH

and ALL MUST meet & maintain Assessment, Certification

& Management criteria.

Franchise pre-requisites

• Exclusive to location. 81+ across Bangalore

• At-Home or At-Work

– Keyboard or Guitar ONLY (At-work) 2-rooms

– Keyboard, Guitar, Voice or Special (At-home)

• Individual or Mass Education

• Capacity

– Home Capacity 1 or more.

– At-work capacity 2x12+4 admin. etc.

• Qualified, Certified Teachers. (or self)

• Investments / Infrastructure as required.

• System, Method, Process, Biz.Plan adherence

• Learn. Grow. Scale. Build.

Categories

• PRIMARILY and ONLY

1. Keyboard

2. Guitar

• Music International Academy

– Others ABRSM or equivalent Certified

– Instrument. Voice Education. Teaching.

• Music International Business

– Performing. Events.

– Recordings. Online. Social-Media. Digital

Music.

Home Infrastructure (Keyboard Franchise)

• Home. (Seating for 2 or more)

• Power backup. (At least 3 hours)

• Music 88-key Keyboard. Stands etc.

• Laptop + Broadband Internet

• 2.1 Speakers. 20 watts plus. (Headphones)

• myMI Annual Teacher Private License.

• myMI Annual Student License for home,

rest of the week Practice for each student.

Casio-Club Franchise Infrastructure


• Keyboard Stations (x 12)

– Music 88-key Keyboard. Stand. Music Stand.

– Headphones.

– Stool. Chair. Teacher chair / space.

• Teacher Resources (x 1)

– Laptop + Broadband Internet

– Projector. (Space for Projection)

– White board.

– 2.1 Speakers. 40 watts plus.

– myMI Annual Teacher Private License.

• Subscriptions (x 100+ as many batches / students)

– myMI Annual Student License for home, rest of the week Practice

for each student.

Shortlisted Models : for 2014

1. CTK 2300 8 K Toy. Fun.

2. CTK 6300 IN 17 K Target Bollywood

3. WK 7600 31 K Serious Career

4. PX 350 45 K Music + Technology

5. CDP 220 33 K Serious Piano.

6. PX 5 S 50 K Performing Pro.

7. AP 650 80 K Affordability

Home Infrastructure (Guitar Franchise)

• Home. (Seating for 2 or more)


• Electric Guitar. Plectrums. Stands etc.

• Amplifier with 4 inputs. 2 guitars + 1 mic. +

PC Laptop line-out.

• Laptop + Broadband Internet

• myMI Annual Teacher Private License.

• myMI Annual Student License for home,

rest of the week Practice for each student.

Guitar-Club Franchise Infrastructure


• Guitar Stations (x 12)

– Standard Electric. Guitar Stand. Music Stand. Plectrum.

– Indepedent Low-wattage Amplifier. Headphones.

– Stool. Chair. Teacher chair / space.

• Teacher Resources (x 1)

– Laptop + Broadband Internet

– Projector. (Space for Projection)

– White board.

– 2.1 Speakers. 40 watts plus.

– myMI Annual Teacher Private License.

• Subscriptions (x 100+ as many batches / students)

– myMI Annual Student License for home, rest of the week Practice

for each student.

A. Online Annual Subscription(s)

New Joining Student Checklist

Location. ________________

Instrument

Keyboard

Guitar

Other _________________

Fees

Rs. 5,000/- myMI Annual Subscription

Rs. 2,000/- one-month deposit

Rs. 2,000/- first month fees in advance

Rs. 900/- (or Rs. 600 for Guitar) Rental

Batch

1___ 2___ 3___ 7___ 8___ 9___ 10 ___ 11 ___

6 ____ 7 ____ 8 ____

Week-Day

Tue ___ Wed ___ Thu ___ Fri ___ SAT ___ SUN ___

myMI login Home Page

http://themusicinternational.com

Lead Sheets Retail

Subscription

INSTITUTIONAL Subscription

Teaching

Resources

-1 (minus one)

REMOTE Self-Learning

Sheet Music

Individual Group(s) Collaboration

3-chord

Jazz Fakebook Kids

Resources

1. Guitar(s) 2. Keyboard 3. Drums-Percussion 4. Flute 5. Recorder 6. Voice-Singing 7. Bass (all types) 8. UNIQUE-OTHER 9. Brass 10. Woodwinds 11. Strings 12. Piano-Organ

One-Stop-Shop

Air-Tune

Player

100’s of 1000’s

Teacher Training 1. IB School Music Head 2. ABRSM P6/T6 + Certified 3. School Band & Music 4. myMI 3-chord Trainer 5. MI Lead-Sheet Jazz FB Trainer

Band Resources

- Big Band

- Marching / School

- Group(s)

Personalised

License Options

I. Personal

– Own personal use. Family. All in a household.

II. Private

– Private Teacher. Typically 6 to 20 students.

III.Institution

– Schools. Colleges. Music Schools. 2 to 10

teachers; 100 to 5000 students or more.

– Multiple locations. Multiple towns etc.

IV.Commercial

– Double-Branding. Sponsored. Any other.

Individual-Personal Benefits (A) 1. Save ‘pots’ of money.

2. Get books, methods I don’t get in Bookstores NOR on-line.

3. Learn top-line play. I have an Accompanist. 24 x 7 x 365

4. Tune-player. Practice Accompaniment. Song Learner.

5. Minus-one. -1. Karaoke. (It’s all the same ... I have it all).

6. Develop by-ear music playing.

7. Metronome. Tuner. Drum tracks and a variety of Virtual Tools.

8. Fresh & Relevant. I constantly get NEW sheet-music.

9. Improve my Sight-Reading and my Sight-Singing.

10. NOT JUST one class per-week NOR limited to just one hour.

11. Listening guidance. Music in your Lifestyle. Constant Stimulus to

Motivate me. Practice makes perfect.

12. Multi-faceted - Music is an Art-form - one of the Arts.

13. Structured Syllabus. Personal Syllabus. Personalised for me. myMI.

14. Comprehensive resource(s) for Singing & Voice Training.

Institutional & Teacher Benefits (B)

1. Single-point, single-source of ALL music related

information, tools & resources.

2. Syllabus. Lesson Plans. Lists. Songs. Notes. Ideas.

3. Teacher & Student(s) on the same Page. (literally).

Projection to a Class of 30-500. Read one-page sheet-

music together. Lyrics.

4. Other Instrument resources. (20+ instruments)

5. Piano / Organ / minus-one / Karaoke accompaniment

available for the Syllabus.

6. Time-multiplier. Allows student-self learning. In-class.

At-home. On-holidays.

Timings Batches : Home / Work

Timings Batches : Capacities

Mon Tue Wed Thu Fri SAT SUN MONTH

Batches at WORK 6 6 6 6 10 10

Per-batch WORK 12 12 12 12 4 4

Total at WORK 72 72 72 72 40 40 368

Slots at HOME 4 4 4 4 8 8

Per-batch HOME 1 1 1 1 1 1

Total at HOME 4 4 4 4 8 8 32

Individual at home 20 40 40 K

Institute AM-PM 100+ 288 2 L

Institute Weekday 100+ 250+ (2 rooms) 2 / 4 L

Institute Full-day 120+ 250+ (Full Service) 5 L

Resources & more resources

• Currently available ALL-in-one ONLINE

Subscription for self-service STUDENT.

• Teacher has access to all the above + Personalised

Student Information.

• Off-line HUGE library of music CD’s, opera,

broadway musicals.

• OPEN SOURCE++ repository of sheet-music.

Songs etc.

• Custom : Arrangement, transcriptions on request.

• Instrument Solutions : Buy. Repair. Consumables.

Maintenance. Loans. Lease. Hire-purchase etc.

Annual Subscription(s) • Type

» Retail » Institution

• Scope » Self-Service. Self-Learning. Reference. » Teacher, Teaching Aids & Resources. » Group Playing (with Projection) » Sheet Music » Minus One (-1) Tracks » Air Tracks for Accompaniment Learning. 3-chord etc.

– Voice & Instruments » Orchestra » Voice » Modern.

• Teacher Training – IB Syllabus Trained – ABRMS 6P, 6T & Certified Trainers – MI 3-Chord Trainers – Blues, Jazz, Realbook, Fakebook Trainers. – School Music & Band Teachers

Staffing.

Teachers, Manpower,

Planning & more.

At every Location … starting

1. Keyboard Teacher

– Full-time 30 K

2. Guitar Teacher

– Full time 20 K

3. Music Counselor

– Full time 20 K

4. Music Lab. Assistant

– Full time 8 K

B. Teacher Training

Track A

Track B

…. & more

MONDAY : Teaching Training

• Morning

– 9 AM to 1 PM (Available from 8 AM)

– Formal Session 10 AM to 12 noon

• Afternoon

– 2 PM to 6 PM

– Formal Session 2:30 to 4:30 PM

• Evening (Only if needed)

– 6 to 8 PM (Working & Part-time Teachers)

– Available till 9 PM

MONDAY Teacher Training Agenda

• Finishing School.

– Music shortfall gap coverage. Theory / Practical

– Soft-skills. Communications. Delivery etc.

• Taught

– Guitar for non-Guitar

– Keyboard for non-Keyboard

– Vocal for all. Nothation, Theory included.

– Other Instruments

• MI, myMI & clextra related

– Business Skills. Selling Skills.

– Admin. MIS. Accounting etc.

MONDAY Teacher Training Track A

• Track A : Entertainment Track

– To be a “pop-keyboard” OR “pop-guitar” teacher primarily

full-time or part-time Job-oriented in the Music International

Franchise at the end of 1-year. Performance, Recording &

Entertaining is the primary focus.

MONDAY Teacher Training Track B

• Track B : Educator Track

– (WILL COST YOU MORE) For those interested you can

ADD and OPT for Trinity Guildhall or ABRSM Exams.

You can also opt for the Music International 1-year Diploma

or 3-year Degree. The syllabus, systems, teachers, grading,

width-depth-range, theory-practical, costs, effort-needed etc.

are different. Sound foundations for a career in Music

Education is the primary focus. In this you should choose

Piano OR Classical Guitar. You could choose any other

orchestra instruments such as Violin, Viola, Cello, Trumpet,

Concert Flute, Recorders … as your PRMARY,

SECONDARY and/or TERTIARY instruments. (Upto 3

allowed). The additional cost for you could range from

buying those instruments, additional teaching from our side,

exam. Fees, additional classes etc.

Teacher Training

• Category A

– Identify. Support. IB SL, HL & IGCSE Music Elective Teacher(s)

• Category B

– Voice / Instrument Specialists. Professional & Career in Music.

– Grade 6 Theory. Grade 6 Practical. ICT and/or Capable of Grade 6+

• Category C

– Less than Grade 5. Professional Career Seeker

– General Music Teaching.

– Adequate. Competent.

• Category D

– Adult 21+ Senior Student. Teacher Trainee. Amateur

– Not Certified / Qualified. Performing Musician

– Adequate Teaching Ability

• Category E

– Music Lab. Assistant

– Supervisory. Adequate Communication Skills.

– TRAINEE

Teacher (Instrument) Grouping 1. Theory

Music Theory. Syllabus. Teaching Methods. Up to Grade 8 & more

2. Vocal Voice : Choir, Chorus & Individual

3. Piano Piano. Organ. (ABRSM Exams)

Keyboard (Trinity & better)

4. Guitar Classical Guitar (ABRSM)

Acoustic (Folk).

Electric. Lead. Bass. Rhythm.

5. Strings Violin. Viola. Cello. Double Bass.

6. Brass, Woodwinds etc. Brass. Trumpet, Cornet, Tuba, Horn, Euphonium.

Single Reed. Clarinet, Saxophone.

Double Reed. Oboe, Bassoon.

Concert Flute

7. Recorder(s) Age – 10. Group. Ensemble.

Age +9. SATB. Ensemble. Group. Orchestra.

8. Rhythm Percussion Age -10. Group. Ensemble. Orff. Kodaly.

Drums. Cymbals. Orchestral Percussion.

Trainer Training

• Finishing School

– Teaching Skills.

– Use of OUR myMI Teaching Resources.

• Music Growth

– Assessment & Feedback on current.

– Addition Instrument Learning

– Wider knowledge. More Listening.

– Lectures. Workshops. Seminars

• Certification & Qualification

– ABRSM. IB. University and/or OTHER.

Teacher(s) Training Schedule

Months ---------------------------------->

1 2 3 4 5 6 7 8 9 10 11 12

1 Communication Soft Skills

2 Music Theory

3 Voice Development

4 Teaching Aids Usage

5 Practical Muscianship

- Main Instrument

- Second Instrument

- OTHER mandatory Instruments

7 Performance Opportunities

MI Rostering : 2/5+(10,15,25 to 100) School ---> A B C D E

a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time

FROM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM

TO 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM

V Teacher

ONE MON TUE WED THU FRII

TWO TUE WED THU FIR MON

THREE WED THU FRI MON TUE

FOUR THU FIR MON TUE WED

FIVE FRI MON TUE WED THU

SIX MON TUE WED THU FRII

SEVEN TUE WED THU FIR MON

EIGHT WED THU FRI MON TUE

NINE THU FIR MON TUE WED

TEN FRI MON TUE WED THU

ONE Classical Guitar

TWO Concert Flute, Recorder

THREE Brass Instruments

FOUR IB HL, IGCSE Music Elective, Exams. Theory

FIVE Piano

SIX Other Instruments

SEVEN Recorders : S,A,T & B

EIGHT Voice & Singing

NINE Pop. Keyboard

TEN Drums. Pop. Guitar. Electric, Rhythm Lead, Bass.

The Music Teacher(s) Conundrum 1. Minimum acceptable Qualification & Certification.

2. Each Instrument is a specialisation. (There are easily 20+)

3. Mult-faceted Teachers are VERY difficult to come by and

expensive.

4. Good Performers are mostly NOT good Teachers. A good

Teacher is a good Coach.

5. Teaching skills; student-personalisation; using resources;

communications; creating materials is a life-long, full-time

discipline.

6. MUST BE good with Children. Like-it.

7. Syllabus adherence. IB. IGCSE-Elective. ABRSM; In-

School or OTHER.

8. Teacher(s) Assessment. Feedback. Improvement. Growth.

A. Music International People Support

• Top-Management, Key-Staff Involved

– Casper. Sudhakar. Lazar. Leslie. Timothy & many

others.

• Time-on-the-ground.

– Minimum ½ day a week with Teachers

– Also with Talented, Advanced Students.

• Training of Trainers. Mentoring.

• Staff Augmentation. TEMP staffing etc.

• Development of NEW Departments

– Marching Band. School Orechestra.

– Orff Instruments. Recorders.

– School Chorus.

B. Teacher(s) / Trainer(s) Support

• Assessment

– NOT Negative. Positive AUDIT

– Music related. Needs. Concerns. Gaps. Targets. Resources.

– Teaching related. Needs. Concerns. Gaps. Targets.

– Teacher Satisfaction Survey(s).

– School(s) Satisfaction Survey(s).

– Parent(s) Satisfaction Survey(s)

– Student(s) Satisfaction Survey(s)

• ACTION

– Primarily through Music myMI Subscription

– Feedback, Suggestions, Ideas, Communication, Newsletter to

ALL Stakeholders.

– Meetings. Classes. Workshops.

– 1-to-1 Counselling.

C. Infrastructure Facilitation

• Instrument Supply

– SoundGlitz. Yamaha (Lazar). Shiva Musicals.

Reynolds.

• Consumables Supply

– Strings. Rosin. Pads. Oils etc.

• Instrument Repairs

– We ourselves + best BANGALORE possible technicians

instrument wise.

• Institutions

– St. Marks Music Academy

– Max Mueller. Alliance Francais. British Council.

– Several Private Institutes

D. Music International Music Support

• PRIMARILY myMI

– Annual Subscription. RETAIL & INSTITUTE

• Programme oriented

– Events. Groups. Orchestra. Bands

– Workshops.

– Certification Assistance.

• Music that is relevant

– Classical. Traditional. The good

– Contemporary. Relevant. NOT bad, NOR ugly.

• BULK Instrument, Resources BUYING.

• As-needed Materials, Resources.

E. Retainer (if confused, can’t decide)

• Music International on a monthly RETAINER …

purely ADVISORY

– Assumes about 3 to 8 Music Teachers

– 50+ serious Music Students. (upto 300)

– Example FEE Rs. 1 L / month

• Deliverables

– 3 myMI PERSONAL/PRIVATE License logins.

– At least ONE Senior visit/audit to School per month.

– Phone availability of Subject Experts (as needed).

– Monthly Mailers/Newsletters to Teachers.

– Music Staff Recruitment / Interview / Background

Check.

The 10,000 hours to be a pro. at age 23 Weekly …..

Age Grade TAUGHT SELF Month Annual

7 1 2 2 8 104

8 2 2 4 16 208

9 3 2 6 24 312

10 4 2 7 28 364

11 5 1 7 28 364

12 6 1 9 36 468

13 7 1 9 36 468

14 8 1 9 36 468

15 9 1 9 36 468

16 10 1 12 48 624

17 11 1 12 48 624

18 12 1 12 48 624

19 Grad 1 6 18 72 936

20 Grad 2 6 18 72 936

21 Grad 3 6 18 72 936

22 PG 1 6 24 96 1248

23 PG 2 6 24 96 1248

TOTAL 10400

Careers in The Creative Industry(ies)

1. Advertising

2. Architecture

3. Art

4. Crafts

5. Design

6. Fashion

7. Film

8. Food

9. Games ONLINE

10. Gaming & Apps.

11.Gaming Consoles

12.Music

13.Performing Arts

14.Publishing

15.Radio & FM

16.R&D

17.Software

18.Toys & Board Games

19.TV

20.Writing

Careers in Music 1 Performer Play an instrument to a certain level of competence.

2 Vocalist Sing. Specialise in a genre, voice range, language etc.

3 Instrument maker The best instruments even today are handmade.

4 Repair of Instruments Repair of instruments requires enormous expertise.

5 Instrument Tuning Tuning a piano or an organ is not for everyone.

6 Composer Create music for any purpose. Lyrics. Song-writing.

7 Conductor Conduct a group of musicians.

8 Songwriter - Lyricist Create words for songs.

9 Music Transcription Arrange music. Transcribe from one set of instruments to another set of instruments.

10 Music Teacher Teach music.

11 Music Examiner Assessment. Examination. Certification. Qualifying the musical ability and talent of People.

12 Music Therapy Use music to help people with clinical or psychological problems.

13 Event Management Manage Events related to Music.

14 Music Direction Planning, Designing, Organising, Conducting, Rehearsing, Performing an Ensemble, Group etc. related to Music.

15 Music Critique Cover music events and write for TV, Radio, Internet, blogs, Reviews of CD's, iTunes music etc.

16 Compere, DJ Host. Disc-Jockey. Compere. Introduce Performers Present music and related programmes or events.

17 Recording Engineer Capture live performances for stored later playback.

18 Music Appreciation An informed connoisseur of music

19 Audiophile Sound and music for what it is. Recording appreciation.

20 Digital Music A whole new generation that includes MP3, iPod, Itunes etc.

21 Soundtrack Music 90% of video depends on the audio. The music and soundtrack for Video, TV, Film, Documentaries etc.

22 Music Historian Music Library. Instrument archive. Curator of Music

23 Marketing Sales The Marketing of Music resulting in Sales. Convert music into revenue generating opportunities

24 Music Legality Legal issues related to music. Copyright, Intellectual Property Rights related to the Performing Arts; Music Scores, Recordings

etc.

25 Music for Dance Music for Dance. Dancing itself is a specific genre of musical expression and takes years of practice. Early dance, Baroque,

Waltz, Chaconne, Ballet to name a few.

26 Music for Opera Musc for the Opera and the Integration of music, theatre, recitative, genre, period etc.

27 Sacred Music Music exclusively for the worship of God, faith and belief using any langauge from Classical, Latin, Italian, German, English to

your local language.

28 Pocket Money After some achievement and Certification help people around you get involved in Music. Charge them a fee if you must.

Mass Education Method

1-on-1

TO

Group(s)

Music International Batches

Batch 1 or Slot 1 : 6 AM : Tue, Wed, Thu OR Fri

Batch 2 or Slot 2 : 7 AM : Tue, Wed, Thu OR Fri

Batch 3 or Slot 3 : 8 AM

Batch 4 or Slot 4 : At-work Noon : Tue, Wed, Thu OR Fri

Batch 5 or Slot 5 : At-work 1 PM : Tue, Wed, Thu OR Fri

Batch 6 or Slot 6 : At-work 2 PM : Tue, Wed, Thu OR Fri

Batch 7 or Slot 7 : 6 PM : Tue, Wed, Thu OR Fri



Batch 10-nn or Slot 10-nn : 6 AM to 9 PM Saturdays

Batch 11-nn or Slot 11-nn : 6 AM to 9 PM Sundays

At-Home

1. Close to home

2. Get your

Instrument

3. Individual

4. Temp. Teacher

5. Before work

6. After work

7. SAT-SUN

At-Work

1. Close to work

2. Instrument leased

3. Individual / Group

4. Full-time Teacher

5. Lunch-hour attached

6. NO early-late-Sat-

Sun

7. Practice-play option

You have to follow the Time-Slots ….

… to understand Capacity-Occupancy

• Capacity Limits per ROOM.

• Occupancy. Increasing occupancy.

• Working with PEAK loads..

• Idle Capacity. Cyber-usage Model.

More than 1 : Mass Group Mode

Beginner Intermediate Advanced

Batch or Slot 11

Batch or Slot 1

Batch or Slot N

Batch or Slot 9

1st year Next 4 years Year 5+

Target(s)

• At-Home

– Teachers

• Retired. Housewives. Extra-Income. Pocket-Money. Career-Change

Professionals.

• 1-on-1 Education. Infrastructure + Preference

– Students (Close to YOUR HOME)

• Age 7+ to 97-. Instrument, Voice or any other.

• Early Morning. Late Evening. Sat-Sun. Mid-day OPTIONAL

• At-Work

– Teachers

• Full-time self-employed.

• Full-time Franchise Appointed.

– Students (Close to YOUR OFFICE)

• Working employees. Before, After or DURING Lunch. Weekdays

• Keyboard OR Guitar ONLY

• Batch-Group. Play-Practice-Lease OR Alternate System

The ‘Trainer-Training’ Programme-Core

• Every Monday MANDATORY.

– Theory without practice is sterile. Learn.

– Practice without Theory is blind. Perform.

– Weekly x5 equivalent. Ie. If 8 then 40.

• Equivalent to 1-year Diploma (or extend to a 3-year Degree)

– Assessment, Certification & Rating will happen.

– Teacher Feedback. Student Satisfaction Surveys.

– Performance Appraisal LINKED to commercials.

• Programme options

– Keyboard. MI-Casio

– Guitar. MI-Yamaha.

– OTHER. Theory. MI. Trinity. ABRSM etc.

• ONLINE Subscription/Software/Resources

– How to use for self

– How to use to Teach.

Subscriptions are MANDATORY

• Institute per-Classroom LICENCE

– Teacher to use in class.

– Always on in a class-room.

– Public Projection usage.

– Group Learning-Teaching.

– Legal Sheet-Music. Transcriptions.

– Minus-one. Playback. Song-Learner etc.

– Syllabus. Lesson Plans.

• Individual per Student LICENSE

– Practice during the week.

– Homework. Learning Diary. Repertoire.

– Teacher interaction.

– Performance. Recordings. Membership.

Franchise Training

1. If self and/or Teacher then THAT training.

2. Accounting. Billing. Receipts. Audit.

3. Attendance. Tracking. ONLINE Edgevalue-Clextra ERP MIS,

MACS Software Training.

4. Music International myMI Usage Basics / Training.

5. Marketing. Franchising. Advertising. PR. Genre. Location. The

Music Business. Media & Entertainment Industry basics.

6. Sales. Prospects. Negotiating. Closing. IN and OUT. Products

& Services. Education. Performance. Recordings. Grievance

handling. Negotiations.

7. Students & Classroom Management. Discipline. Attendance.

8. Statutory Compliances. IT. Tax. VAT etc.

Economics of Group LEARNING

• Not just 30 with 6+ Teachers.

• Immediate Target of 120

• Then 300

• Then 1000+

The Economics

• Current & not-viable

– 30-50 students paying Rs. 500/- per hour =

monthly inflow of 100,000/- per month. You

can’t run a Quality Music Department with that.

• Potential & viable

– Assuming 1000+ school; get 300 music-

students to pay for QUALITY music classes at

Rs. 2,000/- per month = Rs. 6,00,000/-.

Infrastructure+Resources+Class+Home+Own

Learning = Some QUALITY from the music

department.

Ideas to ENSURE mass music education

• TEACHERS

– Clear Individual Job Description. Job Expectations etc.

– Assessment of Musically Challenged Music Teachers.

– Teacher Training OR Teacher Learning (Group Methods)

– Feedback. Correction action. Learning Diary.

• RESOURCES

– Mass resources. Projection. Cost-spreads over several.

– Group. Ensemble. Band. Class. Choir. Chorus Learning

Methods.

• PERFORMANCE

– 200+ Orchestra and 1000+ Choir / Chorus.

– Group & Ensemble Examinations & Certification.

“Mass Music Education”

1. Singing. Chorus. Choir.

2. Recorder Orchestra.

3. Rhythm & Percussion Orchestra.

4. Marching Bands. Brass. Bugle. Bagpipe.

5. String Orchestra.

6. Classical Guitar Orchestra.

7. Dance. Calisthenics. Choreography.

Grouping & Pricing Strategy

Cost

CAT-A HL Music Family Focus Career Option Affordability Talented

CAT-B SL Music

CAT-C Grade 5+

CAT-D Grade 1-5

CAT-E Hobby Casual Pop Visibility

300/- 5,000/- per month 500/- 1,000/- 2,000/-

* Using Horizontal Variablity Segmentation Instead

myMI Song Learner Method

Can Read & Use

Sheet Music

Can not

Sing

Play

Accompany

The e-friend. Learn the Melody,

Tune or Air at http://musint.com

Get and fit the

lyrics, words to

the tune.

Key; Identify,

Know & Make

chord changes.

Find ANY

supporting content

for the song.

Listen to an MP3, Learn it on

Youtube, find a friend.

Sing

Play

Accompany

Identify Key,

Intervals, Ear-

Training.

Source : Casper Abraham © 2013

The Song Learner Methodology

Listen.

Play again.

Sing the Tune

Fit the Lyrics.

Sing the Song

Find

Accompaniment

Sing with

Accompaniment

Level 1

Level 2

Level 3

Level 4

Level 5

Level 6

Level 7

Solo

Sheet

Music

TUNE

Sing

Duets

Play

Tune

Acco-

mpany

Sing

Parts

Other

Instru

ment

Chorus

Arrange

Write

Parts Own

Songs

Song Music


Air & Accompaniment Methods

Left Hand Right Hand

Bass Rhythm Lead

Tenor Bass Soprano Alto

Bass Rhythm Riff / Fill-In Vocal

Range

C1 to C8

Piano

Air &

Accompaniment

Guitars

Guitar Band

Any SATB

Quartet

Accompaniment Air, Tune or Melody


The MI Syllabus Option

Trinity

ABRSM

Casio

Yamaha

IB

MI

Horizontal Variability Segmentation

S1. Parents want me to.

S2. Passion. Willing to quit job, fight parents, not-get-paid.

S3. Want to learn properly, correctly. Delayed gratification

S4. Show-off. Instant Gratification.

S5. For & Against everything. Contemporary & Intense

category of five-factor model.

S6. Gender attraction. Love. Romantic. Mate-Spouse

encouragement.

S7. Sophisticated of five-factor model. Classical. Jazz.

Intellectual.

S8. Five-factor model. Unpretentious and-or Mellow

S9. Gospel. Sacred. Church. Devotion. Lyrics. Words.


Mass Education Method

1-on-1

TO

Group(s)

Exam Options

• ABRSM

– Recongized. Expensive

– Voice. Theory and MOST Instrument(s).

– Theory.

– Teacher Diploma

• Trinity

– Popular.

– Any Instrument, any type.

• Music International

– Value for Money. Jobs. Careers.

– ABRSM-Trinity++

– India Market. Reality. Bollywood.

– 50% Internal Assessment.

Hierarchy of Music Education

Pop

Keyboard

Pop

Guitar

Teacher

Training

6-month Certificate

1-year Diploma

3-year Degree

Music Appreciation

Children Vocal

Children Recorders

Pop-Other

Instruments

Assessment leading to Certificate

Commercials • Individual – Part-time

– Little to nothing upfront. Meet eligibility criteria.

– Get & Retain 20 students at any time. Receive Rs. 40,000/- per month.

– Pay up between 12 & Rs. 16,000/- a month for all that is committed.

• Individual Full-time

– Little to nothing upfront. Meet eligibility criteria.

– Get & Retain 30 students at any time. Receive Rs. 60,000/- per month.

– Pay up about 24,000/- a month for all that is committed.

• Firm. Team. FOR each and EVERY location.

– Meet eligibility criteria. GUITAR and / or KEYBOAR. Ideal to take BOTH.

– Rs. 8 lakhs EACH. Cap.Ex. GUITAR or KEYBOARD. ROI/ROCE of 30%

– Get & Retain 100 students at any time. Revenue of Rs. 200,000/-.

– Broad Expenses – Salaries. Rental. Subscriptions. Franchise-Royalties.

– Retain approx. 30% as Profit. Rs. 60,000/- per Location.

Growth

• Initially Geographic control. 5 north, east, south,

west and centre regions. This becomes 3x3=9

• The above sub-divided demographic +geographic

to be 81. Walking distance from home or office.

• This above can multiplies into 3 to 7 demographic

GENRE. Classical, Rock, Pop., Dance, Sacred,

Bollywood … depending on BRAND, Quality &

Control criteria = 2000 centres each with 100 =

200,000 students in any India metro-town.

• Top 60 to 100 towns across India – Perhaps

10,000 students per town = 1,000,000 pan-India.

Long-term Consumer Engagement

• Product Sale. – First Instrument.

– More Instruments. Upgrade etc.

– Other Instruments. Cross-Selling.

– Related. Accessories. Books etc.

• Services Sale

Subscription

Exams. Certification.

• Learning Cycle. – Student Training.

– Teacher Training. Other Training.

• Earning Cycle. – Teaching. Education as a Career.

– Performance.

– Recordings.

– Transcriptions & other earning.

We can engage for a life-time

99 65 Retire

0 Born

21 Graduate

30 Get

Serious

Subscriber-Student-Partner CRM Profile I – Basic

II – Extended

III – Personal

V – Career-Path

V - Engaged

Time

Entry Point

Consumer Metrics

• Usage.

– Average ANNUAL hours-minuutes-per-day.

– Range of features utilised.

• Personal ROI

– Revenue earned from Investment.

– Emotion-Pleasure-happiness gained.

– Show-off. Social-acceptance gaind.

• Combined Revenue. Profit. Earnings.

– You INDIVIDUAL with us. MI + Partners.

– You as a FIRM-BIZ-INSTITUTE

Presentation to Franchising

(pan-India 2014)

© Casper Abraham, 2010 Founder & CEO [email protected] +91 98450 61870

Music International

Bangalore INDIA

Website : http://themusicinternational.com

Personal Information

Background, Track-Record CV etc.

92

Casper Abraham : Music

• Classical Guitar :

• Theory : ABRSM

• Double Bass (Orchestra level)

• Concert Flute : Gr. 3+

• Recorders : SATB : Gr. 5+

• Vocal Training : Choir, Musicals & Opera

• Viola. Violin & Cello : Gr. 3+

• Organ. Piano. Keyboard.

• Music PC Software Finale Expert.

• MIDI Expert.

• Sound & Audio Engineering Curriculum.

• Music Appreciation

• Composer. Song-writer. Arranger. Transcriber. Critique.

• ABRSM Grade 8 Guitar & ABRSM Grade 5 Theory.

• Niligira Choral Society. Gospel Train. BACH Choir. KMC. Bands, Groups, Orchestras

• St. Marks Music Academy.

• Member of Piano Teachers Forum of Karnataka.

93

Casper Abraham … not-Music • Many hats …

1. Technology. IT. ICT. Hardware. Software.

2. Music.

3. Music Technology. MIDI. Digital. Sound & Audio Engineering. Digital Agency.

Audiophile.

4. Business. Management. Marketing. HR. Logistics. Distribution. Manufacturing.

• Founder & promoter of Music International.

• Founder & CEO of Edgevalue. ERP++ Software called clextra

• Director. Ksense Technology Pvt. Ltd. – Hardware Manufacturer & Systems

Integrator.

• Director Riskpro India Ventures Pvt. Ltd. Governance, Risk-Management &

Compliance.

• Advsior M&M Connect and Digital Delivery Partner.

• 30+ years experience. Primarily in IT, Business, New ventures, Management,

Marketing, Sales, Strategy.

• Travelled widely USA. UK. France, Japan, Malaysia, Singapore.

• Mensa International & mensa India convening Member. Bangalore Club..

94

© No part of this may be re-used, forwarded, sold, gifted, copied or presented to anyone without the written consent and permission of … Casper Abraham eMail id : [email protected] Website : http://themusicinternational.com Landline : 91 (India) 80 (Bangalore) 2595 0059 Cellphone : +91 98450-61870 When and where permitted … it must retain the original source and related acknowledgement and copyright of content and method in presentation.

95

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