View
1.127
Download
4
Category
Tags:
Preview:
DESCRIPTION
Citation preview
agency capabilities Discover · Plan · Deliver
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
who we arem strategies inc. (MSI) is a full-service public relations agency that specializes in emerging and traditional media strategy, media training and messaging. We leverage the relationships, influence and credibility of, online, social and traditional media to effectively communicate our clients' messages to important stakeholders.
By gaining a full understanding of our clients' business goals and challenges, we develop creative communications strategies that leverage keen insights. This enables us to do what the agency has developed a reputation for doing better than most – delivering the right message to the right audience at the right time.
media
strategymedia
trainingmessaging
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
leadership & visionL. Michelle Humphress is an award-winning media strategist and media trainer with nearly two decades of communications experience who is consistently recognized for her work by both her clients and peers. She was named by The Dallas Business Journal as one of the area’s Top Minority Business Leaders for 2008 and The National Urban League's Urban Influence magazine has called her one of the country's “Maverick CEOs” and "Women of Influence.” She was also named as one of D/FW’s “40 under Forty” rising business stars by the Dallas Business Journal (2005) and named to the same honor as a top community leader by the Dallas Furniture Bank (2009). Humphress was also named among the best media trainers in the business by Fast Company magazine in 2002. Prior to launching the agency, she was vice president of media relations at Ketchum Public Relations where she has managed and executed award-winning work in the technology, consumer, corporate, publishing, entertainment, media relations, and crisis and issues management practice areas. She founded MSI on the belief that great people make great brands – something that works for MSI and her client base.
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
President & CEO
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
our team
m strategies prides itself in being an exceptionally unconventional and innovative public relations agency. First and foremost, we are media strategists who understand the intricacies of communications and who deliver invaluable counsel to our clients every day. We take a laser-focused approach to every piece of business we touch, with an aim toward exceeding our clients' expectations at every turn. Our team works together in a fun and results-driven environment where we all remain dedicated students of our craft.
EDITORS
EQUALS
EXPERTS
EMINENTS
The media, also consumers themselves, are the foundation of every MSI strategy.
Engaging positive peer pressure is important to any strategy.
Credibility is essential to every campaign. These influencers can deliver just that.
A dash of celebrity influence can enhance a campaign depending on the audience.
These are the willing spokespeople who want to sing your brand’s praises because they’ve experienced it for themselves
our philosophy
ENTHUSIASTS
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
We deliver the right message to the right audience at the right time. We do so by engaging the right mix of influencers.
Discover Plan Deliver
• Cultural exchange/ setting
expectations• Primary/secondary
research• MSI team designation• Message and branding analysis• Audience analysis• Brainstorming• Client interviews• Client strategy
sessions• Goal setting
• Informing and recommendations• Message development/mapping• Strategy development• Spokesperson
designation• Spokesperson development/training• Media list and material development• Issues/ trends
assessment
• Informing and recommendations• Client briefing and
document development• Strategy execution• Senior Counsel
feedback for spokesperson and processes• Results reporting• Recommendations for
next steps
our method
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
Our method engages diligent discovery and research, comprehensive planning, project management, concise yet thorough communication, timely execution, analytical results reporting and candid evaluation. We move beyond the typical communications paradigm so that our clients can become thought leaders in their respective industries.
our cloud for CRM
This proprietary workspace will be available to team members at MSI and will be extended to the client for CRM, to participate in collaborative efforts, as a knowledge base and more. It is useful for project management , cutting down on the number of e-mail communications, versioning and audit trails. It is user friendly and our current clients love it.
our cloud for Media Research
WE HAVE THE MOST ADVANCED MEDIA SERVICES TO LEVERAGE FOR OUR CLIENTSBurrelles Luce Workflow is our Internet portal to results delivery for our clients. An exhaustive, dynamic media directory, built-in distribution mechanisms, results analysis, reporting functions and Internet monitoring service allows us to be thorough in planning and reporting what’s most important to the client’s goals. Our partnership with Burrelle’s allows our clients to obtain the best pricing on print clipping and monitoring services as well.
our custom cloud for Social Monitoring
YOUR BRAND & COMPETITOR CONVERSATIONS, ARE ALWAYS ON OUR RADAR. We will erect a portal that feeds all RSS from our target publications into one website so that we save time scouring the Internet for clips and placements.
our practice areas
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
consumer: technology Internet software hardware telecom wireless
consumer: travel
entertainment
federal
higher education
manufacturing
business-to-business crm: call center outsourcing crm: technologycorporate communications
consumer: beautyconsumer: energyconsumer: food restaurants quick-service
consumer: hospitality
consumer: healthcare nutrition pharmaceutical medical
media
non-profit: national & local
publishing
retail
supply chain
special services media training messaging crisis & issues management Online Editorial Outreach (OEO) Social & Emerging Media Media planning & Buying
MSI has expertise in the following practice areas:
We Know Restaurants
Corporate Communications
Consumer/Brand PR Franchise recruitment
& development PR Issues and Crisis
Management International PR
We Know Beauty Beauty editor
relationships nationwide General Market Diversity Segments NYC-based and beyond
Hair care and Skin Care Packaged goods Services
Men, Women, Young Adults & Children
We Know Travel & Leisure
Travel Editor Relationships
General Market African American
Markets Familiarization Tours Editor Events
We Know Health Brand Partnership PR Convention Media
Management & Relations Education Events &
Initiatives Message Development Spokesperson
Development Consumer Surveys PR
UIC Walter Payton Liver Center
Successful Support for B2B Franchise development PT with multi-unit operators
Restaurant & Retail National and International Trade Shows Trade Media Relations Issues Management/ PR 2.0 Internal communications (to franchisees) Strategic Market Outreach
Diversity Pushing for procurement, recruitment and training Fortune 1000 communications Trade Shows/Conferences Trade Media Relations
Beauty Professional brands Pro Stylists communications Trade shows/Conferences Trade Media Relations
Technology Customer communications Prospect communications
Media and Marketing PR, Advertising and Branding Trade Media Relations
Customer Relationship Management Market Entries and Exits Trade Media Relations External Affairs and Community Relations
We Know Social Media PR 2.0:
Social Media Blogger & OEO
Strategy Strong Social
Presence and Relationships
Successful and Measurable Campaigns
SEO integrations
NIIT USA Social Media Launch
“I Love Creme of Nature” Campaign
PMD Furniture Issues Management
Church’s Random Acts of Goodness Multi-City Campaign w/Twitter
Soft & Beautiful Just For Me Award-Winning Sunflower Mom Campaign and Blog
Successful Social Media Campaigns
msi services and bundles Message development
and mapping Brainstorm facilitation Positioning and
branding counsel Media audits Social and Emerging
Media Target Audience
analysis Media
training/Spokesperson development
OEO and Social Media Thought leadership
platform development Message training Medianars™ teleclasses
and webinars Celebrity influencer and
product placement strategies
Multicultural segment counsel
Crisis plan development, audits and drills
On-call crisis strategist and spokespersons
Product launches and re-launches
Market entries and exits
Proactive media strategy development and implementation
Media material development
MSI Media Engine™ Satellite and Radio
Media Tours Media Planning and
Buying
Something to say
Someone to say it
Somewhere to say it
full service PR and integrated marketing offerings
PUBLIC RELATIONS Corporate, executive & product positioning Consumer & trade/business media
MARKETING & PROMOTIONS Strategic planning & counsel Lifestyle orientation & customized programs
EVENT MARKETING & MANAGEMENT Management from concept through
execution Sponsorship counsel, solicitation &
fulfillment BRAND MARKETING AND ADVERTISING SUPPLIER DIVERSITY AND PROCUREMENT BI-CULTURAL COUNSEL AND TRANSLATIONS
We are buzz agents, guided
by classic marketing
principles…with a preference toward trend tracking, pop-
cultural relevance and
innovative creativity.
full service PR and integrated marketing network offerings
MEDIA PLANNING & BUYING Print OOH Web Broadcast (radio and TV)
FULL SERVICE INTERACTIVE Website design, hosting, consulting SEO and RSS E-mail marketing Podcasting MSI “Mystery Blogger”
FULL SERVICE VIDEO PRODUCTION Webcasts Satellite Media Tours (SMT) B-roll production and editing DVD and CD-ROM training videos Full-service studio access with satellite uplink
capabilities
Our model is built on the
latest technological advances, and we leverage them for our
clients as well.
full service PR and integrated marketing network offerings
ENTERTAINMENT Product placement in movies, sitcoms
and music videos Award show gift/goodie bags Back stage brand-experience suites
CELEBRITY INFLUENCER STRATEGIES Spokesperson negotiations Endorsement negotiations Promotional product/celebrity photos Grand-scale and intimate influencer
event planning and management
It actually is about who you
know:
Our entertainment marketers are,
on average, one or two
calls away from your influencer.
our clientsThe Neilsen Company, RX for Brown Skin, Souper Salad, Grandy’s; Toyota North America, Save-A-Lot Food Stores, Sq1 Agency, Edelman/Texas Teacher Achievement Program, Colomer brands: Creme of Nature, African Pride, Lottabody, Fanci-Full; NIIT USA, Inc., Extended Warranty Group, PMD Furniture Direct, Inc.; Pro-Line International and Alberto Culver brands: Soft & Beautiful, Just for Me, Motions, TCB, Barber Select; PoliticsInColor.com, Church’s Chicken, Taco Bueno, Fashion Fair Cosmetics, Prime Pest Management, Websafety, Telvista Inc., Pizza Inn, ING Network Advisors, AstraZeneca, The National Medical Association, Southwest Airlines, The Wing Zone, GlaxoSmithKline, Edward Jones, The Department of Homeland Security, Just for Me, The U.S. Department of Labor, GlobalSantaFe, Sister 2 Sister magazine, TCB, the Dallas Convention & Visitors Bureau, the National Association of Black Journalists, The Multi-Cultural Foodservices and Hospitality Alliance, UNCF, The University of Illinois at Chicago, Parker College of Chiropractic, The Dallas Furniture Bank, The Promise House, Hispanic Women’s Network of Texas , The SoupMobile and more…
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
MSI works for some of the best brands in the business
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
our reach
MSI is headquartered in Dallas, with satellite offices and resources in Chicago and Atlanta.
We take pride in being exceptionally unconventional and innovative, harnessing the full power of today’s technology to work seamlessly across geographic boundaries, delivering the best results efficiently for our clients.
© 2008, m strategies inc.dallas ׀ chicago ׀
atlanta
contact usMSI Dallas HQs208 N. Market St. Suite 375Dallas, Texas 75202214.741.2100
MSI Atlanta400 Perimeter Terrace NortheastSuite 900Atlanta, Georgia 30346770.392.4241
Recommended