agency capabilities Discover · Plan · Deliver

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

who we arem strategies inc. (MSI) is a full-service public relations agency that specializes in emerging and traditional media strategy, media training and messaging. We leverage the relationships, influence and credibility of, online, social and traditional media to effectively communicate our clients' messages to important stakeholders.

By gaining a full understanding of our clients' business goals and challenges, we develop creative communications strategies that leverage keen insights. This enables us to do what the agency has developed a reputation for doing better than most – delivering the right message to the right audience at the right time.

media

strategymedia

trainingmessaging

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

leadership & visionL. Michelle Humphress is an award-winning media strategist and media trainer with nearly two decades of communications experience who is consistently recognized for her work by both her clients and peers. She was named by The Dallas Business Journal as one of the area’s Top Minority Business Leaders for 2008 and The National Urban League's Urban Influence magazine has called her one of the country's “Maverick CEOs” and "Women of Influence.” She was also named as one of D/FW’s “40 under Forty” rising business stars by the Dallas Business Journal (2005) and named to the same honor as a top community leader by the Dallas Furniture Bank (2009). Humphress was also named among the best media trainers in the business by Fast Company magazine in 2002. Prior to launching the agency, she was vice president of media relations at Ketchum Public Relations where she has managed and executed award-winning work in the technology, consumer, corporate, publishing, entertainment, media relations, and crisis and issues management practice areas. She founded MSI on the belief that great people make great brands – something that works for MSI and her client base.

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

President & CEO

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

our team

m strategies prides itself in being an exceptionally unconventional and innovative public relations agency. First and foremost, we are media strategists who understand the intricacies of communications and who deliver invaluable counsel to our clients every day. We take a laser-focused approach to every piece of business we touch, with an aim toward exceeding our clients' expectations at every turn. Our team works together in a fun and results-driven environment where we all remain dedicated students of our craft.

EDITORS

EQUALS

EXPERTS

EMINENTS

The media, also consumers themselves, are the foundation of every MSI strategy.

Engaging positive peer pressure is important to any strategy.

Credibility is essential to every campaign. These influencers can deliver just that.

A dash of celebrity influence can enhance a campaign depending on the audience.

These are the willing spokespeople who want to sing your brand’s praises because they’ve experienced it for themselves

our philosophy

ENTHUSIASTS

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

We deliver the right message to the right audience at the right time. We do so by engaging the right mix of influencers.

Discover Plan Deliver

• Cultural exchange/ setting

expectations• Primary/secondary

research• MSI team designation• Message and branding analysis• Audience analysis• Brainstorming• Client interviews• Client strategy

sessions• Goal setting

• Informing and recommendations• Message development/mapping• Strategy development• Spokesperson

designation• Spokesperson development/training• Media list and material development• Issues/ trends

assessment

• Informing and recommendations• Client briefing and

document development• Strategy execution• Senior Counsel

feedback for spokesperson and processes• Results reporting• Recommendations for

next steps

our method

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

Our method engages diligent discovery and research, comprehensive planning, project management, concise yet thorough communication, timely execution, analytical results reporting and candid evaluation. We move beyond the typical communications paradigm so that our clients can become thought leaders in their respective industries.

our cloud for CRM

This proprietary workspace will be available to team members at MSI and will be extended to the client for CRM, to participate in collaborative efforts, as a knowledge base and more. It is useful for project management , cutting down on the number of e-mail communications, versioning and audit trails. It is user friendly and our current clients love it.

our cloud for Media Research

WE HAVE THE MOST ADVANCED MEDIA SERVICES TO LEVERAGE FOR OUR CLIENTSBurrelles Luce Workflow is our Internet portal to results delivery for our clients. An exhaustive, dynamic media directory, built-in distribution mechanisms, results analysis, reporting functions and Internet monitoring service allows us to be thorough in planning and reporting what’s most important to the client’s goals. Our partnership with Burrelle’s allows our clients to obtain the best pricing on print clipping and monitoring services as well.

our custom cloud for Social Monitoring

YOUR BRAND & COMPETITOR CONVERSATIONS, ARE ALWAYS ON OUR RADAR. We will erect a portal that feeds all RSS from our target publications into one website so that we save time scouring the Internet for clips and placements.

our practice areas

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

consumer: technology Internet software hardware telecom wireless

consumer: travel

entertainment

federal

higher education

manufacturing

business-to-business crm: call center outsourcing crm: technologycorporate communications

consumer: beautyconsumer: energyconsumer: food restaurants quick-service

consumer: hospitality

consumer: healthcare nutrition pharmaceutical medical

media

non-profit: national & local

publishing

retail

supply chain

special services media training messaging crisis & issues management Online Editorial Outreach (OEO) Social & Emerging Media Media planning & Buying

MSI has expertise in the following practice areas:

We Know Restaurants

Corporate Communications

Consumer/Brand PR Franchise recruitment

& development PR Issues and Crisis

Management International PR

We Know Beauty Beauty editor

relationships nationwide General Market Diversity Segments NYC-based and beyond

Hair care and Skin Care Packaged goods Services

Men, Women, Young Adults & Children

We Know Travel & Leisure

Travel Editor Relationships

General Market African American

Markets Familiarization Tours Editor Events

We Know Health Brand Partnership PR Convention Media

Management & Relations Education Events &

Initiatives Message Development Spokesperson

Development Consumer Surveys PR

UIC Walter Payton Liver Center

Successful Support for B2B Franchise development PT with multi-unit operators

Restaurant & Retail National and International Trade Shows Trade Media Relations Issues Management/ PR 2.0 Internal communications (to franchisees) Strategic Market Outreach

Diversity Pushing for procurement, recruitment and training Fortune 1000 communications Trade Shows/Conferences Trade Media Relations

Beauty Professional brands Pro Stylists communications Trade shows/Conferences Trade Media Relations

Technology Customer communications Prospect communications

Media and Marketing PR, Advertising and Branding Trade Media Relations

Customer Relationship Management Market Entries and Exits Trade Media Relations External Affairs and Community Relations

We Know Social Media PR 2.0:

Social Media Blogger & OEO

Strategy Strong Social

Presence and Relationships

Successful and Measurable Campaigns

SEO integrations

NIIT USA Social Media Launch

“I Love Creme of Nature” Campaign

PMD Furniture Issues Management

Church’s Random Acts of Goodness Multi-City Campaign w/Twitter

Soft & Beautiful Just For Me Award-Winning Sunflower Mom Campaign and Blog

Successful Social Media Campaigns

msi services and bundles Message development

and mapping Brainstorm facilitation Positioning and

branding counsel Media audits Social and Emerging

Media Target Audience

analysis Media

training/Spokesperson development

OEO and Social Media Thought leadership

platform development Message training Medianars™ teleclasses

and webinars Celebrity influencer and

product placement strategies

Multicultural segment counsel

Crisis plan development, audits and drills

On-call crisis strategist and spokespersons

Product launches and re-launches

Market entries and exits

Proactive media strategy development and implementation

Media material development

MSI Media Engine™ Satellite and Radio

Media Tours Media Planning and

Buying

Something to say

Someone to say it

Somewhere to say it

full service PR and integrated marketing offerings

PUBLIC RELATIONS Corporate, executive & product positioning Consumer & trade/business media

MARKETING & PROMOTIONS Strategic planning & counsel Lifestyle orientation & customized programs

EVENT MARKETING & MANAGEMENT Management from concept through

execution Sponsorship counsel, solicitation &

fulfillment BRAND MARKETING AND ADVERTISING SUPPLIER DIVERSITY AND PROCUREMENT BI-CULTURAL COUNSEL AND TRANSLATIONS

We are buzz agents, guided

by classic marketing

principles…with a preference toward trend tracking, pop-

cultural relevance and

innovative creativity.

full service PR and integrated marketing network offerings

MEDIA PLANNING & BUYING Print OOH Web Broadcast (radio and TV)

FULL SERVICE INTERACTIVE Website design, hosting, consulting SEO and RSS E-mail marketing Podcasting MSI “Mystery Blogger”

FULL SERVICE VIDEO PRODUCTION Webcasts Satellite Media Tours (SMT) B-roll production and editing DVD and CD-ROM training videos Full-service studio access with satellite uplink

capabilities

Our model is built on the

latest technological advances, and we leverage them for our

clients as well.

full service PR and integrated marketing network offerings

ENTERTAINMENT Product placement in movies, sitcoms

and music videos Award show gift/goodie bags Back stage brand-experience suites

CELEBRITY INFLUENCER STRATEGIES Spokesperson negotiations Endorsement negotiations Promotional product/celebrity photos Grand-scale and intimate influencer

event planning and management

It actually is about who you

know:

Our entertainment marketers are,

on average, one or two

calls away from your influencer.

our clientsThe Neilsen Company, RX for Brown Skin, Souper Salad, Grandy’s; Toyota North America, Save-A-Lot Food Stores, Sq1 Agency, Edelman/Texas Teacher Achievement Program, Colomer brands: Creme of Nature, African Pride, Lottabody, Fanci-Full; NIIT USA, Inc., Extended Warranty Group, PMD Furniture Direct, Inc.; Pro-Line International and Alberto Culver brands: Soft & Beautiful, Just for Me, Motions, TCB, Barber Select; PoliticsInColor.com, Church’s Chicken, Taco Bueno, Fashion Fair Cosmetics, Prime Pest Management, Websafety, Telvista Inc., Pizza Inn, ING Network Advisors, AstraZeneca, The National Medical Association, Southwest Airlines, The Wing Zone, GlaxoSmithKline, Edward Jones, The Department of Homeland Security, Just for Me, The U.S. Department of Labor, GlobalSantaFe, Sister 2 Sister magazine, TCB, the Dallas Convention & Visitors Bureau, the National Association of Black Journalists, The Multi-Cultural Foodservices and Hospitality Alliance, UNCF, The University of Illinois at Chicago, Parker College of Chiropractic, The Dallas Furniture Bank, The Promise House, Hispanic Women’s Network of Texas , The SoupMobile and more…

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

MSI works for some of the best brands in the business

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

our reach

MSI is headquartered in Dallas, with satellite offices and resources in Chicago and Atlanta.

We take pride in being exceptionally unconventional and innovative, harnessing the full power of today’s technology to work seamlessly across geographic boundaries, delivering the best results efficiently for our clients.

© 2008, m strategies inc.dallas ׀ chicago ׀

atlanta

contact usMSI Dallas HQs208 N. Market St. Suite 375Dallas, Texas 75202214.741.2100

MSI Atlanta400 Perimeter Terrace NortheastSuite 900Atlanta, Georgia 30346770.392.4241