Mortgage Broker Social Media Presentation

Web 2.0Social Media & Internet Marketing

How many of you.......

•Use linkedIn?•Use Facebook?•Have a website?•Have a blog?•Use Twitter?•Use Google AdWords?•Use Facebook Ads?

survey

•Turns the internet into a 2 way street•Creates community on-line•Cost effective way to reach new clients and stay in touch with current clients •Greater interaction with your potential clients•Opens up the internet to everyone•Social bookmarking - allows others to share your product/brand

what is social media

why should we care?

(1)REACH POTENTIAL AND CURRENT CLIENTS(2)4 billion searches on Google every day(3)85% start their real estate search online(4)YouTube 2nd most popular search engine(5)76% of social network users are over 25 (6)1/3 of Canadians have a Facebook account

1)Content2)Where to find it3)No longer say “I don’t have time”

•Syndication - Being found•What tools to use to spread your content•How to optimize these tools in order to be found

•Cultivate Followers

•Example

how to be found on the web:

how to be found on the web:

(1)Get a website (preferably a Blog)(2)Set up a couple networking profiles(3)Determine your key words (SEO)(4)Generate excellent content using those words(5)Syndicate your content(6)Cultivate followers

A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Why Blog?•Position yourself as an expert in your field•Get your message across•Create interest in your brand/product•Search engine optimization•Easily & Frequently updated

how do I blog???

squarespace.com

Determine your keywords:

(1)Google keyword tool www.googlekeywordtool.com•Ask your clients•Competitor websites

Google keywords

SEO - Search engine optimization

Using keywords in strategic locations on your site to make it more attractive to search engines.

Determine 10 keywords you want to own and use them throughout your site.

how many leads will i get a month?

what do i write about????

Where do I get it?•Clients•News articles (Newspaper, Internet)•Other agents’ sites (comment, respond)

I just don’t have time to blog•You can do it in 30 minutes a week•Put it in calendar on a regular basis•Should not supplement other marketing efforts

content

Syndicate your content:

(1)Your Website/Blog(2)Social Networking Sites (Facebook)(3)Business Networking Sites (LinkedIn)(4)Micro-blogging (Twitter)(5)Email Newsletter(6)Word of mouth (Traditional Networking)

facebook page

twitter

linkedin profile

Cultivate followers:

(1)Interact with your followers(2)Engage them in conversations(3)Comment on other’s Blogs(4)Drive followers to your site/blog(5)Continue to provide relevant CONTENT

Let’s give it a try.......

Step 1 - Get content:

step 2 - choose keywords

step 3 - write your post

step 4 - publish your post

step 5 - syndicate your post

step 6 - bookmark your post

Social Bookmarking - A way for internet users to share, organize, search and manage content they like on-line

Weekly Workflow

Content Creation

Articles/Blog Video/PhotosMicro

BloggingSocial

Networking

Organic Search

Pay per click

/Email Marketing

Website

Brad Compton416.671.2183

brad.compton@YourLowMortgage.cawww.YourLowMortgage.ca

Twitter: bcomp123

contact me