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Monthly activity
Field activity 1) Double visit No (9 shifts)
Target ( 15 )
Achievement (60%)
deficit (40%)
( 8 M.R.- 4 Area Managers)
Why?
2) Single visit ( 1 )
Target ( 0 )
Achievement ( 0 )
3) Group meeting ( 1)
Target ( 4 )
Achievement ( 25 % )
Deficit ( 75% )
why ?
5) Product : Arhtenia Cream
A. Market feedback
- Competitors : Harvey, Magic look, Flair, Moon Face, Sensilight
- Availability : Available in about 60% of pharmacies
- Stock : 1- 5 boxes
- Prescription : mainly Rx
- Trust : well trusted
B. Attend the weekly meeting
- Area : 0
- Group NO. : 0
- Objections :
C ) Group meeting
- Where ? : Bakkouse Derma Hosp- Alex- NO. : 1
- Response : Positive response, trial feedback
- Objections : --
D) Materials - Studies : --- Brochures : - - Flayer :
- Stands :
Objective: Monitoring of MR performance regarding sticking to
the promotional campaign, promotional plan, selling performance.
Attendance of Area Managers’ Monthly meetings New message for Gy Increase the DV no., in- order to collecting market
feedback about Arthenia and compititors (90%) Tracking the UCP stocks and sales to direct sales
managers New training to be delivered to Area Manager
Sales vs. Target
Target = 5000
Sales = 3331
%Achievement = 66.60%
Distributers
84%
UCPIBN Kareemsharkmahalaelarab
Next Month Sales Forecast
Current No of med reps = 53
Forecast target for med rep for next month = 100
Sales target = 5000 box
Thank you ,,,,
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