Mobile is the New Internet : Connecting Your New Business With Mobile Customers

MOBILE IS THE NEW INTERNET

Chris Mohritz

AGENDA

● What is Mobile?● Why is Mobile Important?● The How-To Buffet● F&Q

WHAT IS MOBILE?

● Verb vs. Noun● Mobile Apps vs. Mobile Web● Think: “Wireless Computing”● Internet ≈ Mobile ≈ Internet

WHY IS MOBILE IMPORTANT?

66% of ALL Internet traffic by 2016(Gartner)

MOBILE IS ALL ABOUT...

Improving Customer Experience

WHERE IS MOBILE TODAY?

● 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site (Gomez)

● 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit (Gomez)

WHERE IS MOBILE TODAY?

● 1/2 of all local searches are performed on mobile devices (Microsoft Tag)

● 39% of instances where a consumer walks out of a store without buying were influenced by smartphones (Motorola Solutions)

WHERE IS MOBILE TODAY?

● Mentioning a location in mobile ads and search results can increase click-through rates up to 200% (ThinkNear)

● 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store (comScore)

WHERE IS MOBILE TODAY?

● 91% of mobile internet access is for social activities, versus just 79% on desktops (Microsoft Tag)

● If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email (Return Path)

MOBILE USAGE THROUGHOUT DAY

WHERE IS MOBILE GOING?

THE HOW-TOS

WHAT THE DATA SAYS"What is measured improves."

~Peter Drucker

TRACK & MONITOR

● Across All Channels & Tools● Take Advantage of Free Tracking Tools● Go Beyond Clicks: events, apps, heat maps

MOBILE SEARCH#1 Browser Function on Smartphones

BE FOUND

● Google Places Listing Verification● Provide full business details (hours,

photos, etc.)● Take full advantage of mobile device

functionality (hard work is done, just fill in blanks)

LISTING DEMO

MOBILE OFFERS

OFFERS DEMO

MOBILE WEBSITE

No single screen size makes up > 20%

RESPONSIVE VS. DEDICATED

● Dedicated = 2 separate websites● Responsive = 1 “smart” website

RESPONSIVE DEMO

MOBILE WEBSITE TIPS

● High-performance● Stay Simple (especially on smaller screens)

MOBILE MESSAGING

MOBILE-OPTIMIZED EMAIL

http://www.emailmonday.com/mobile-email-usage-statistics

TEXT MESSAGING (SMS)

MOBILE RELATIONSHIPS

CUSTOMER LIFECYCLE

http://blog.infusionsoft.com/product-tips/create-the-perfect-customer-lifecycle-for-your-business/

MOBILE PURCHASES

MOBILE PAYMENTS

MOBILE ADS

ADS DEMO

MOBILE APPS

COMPLEMENT YOUR PRODUCTS

MOBILE SIMPLICITY

QR CODES & NFC TAGS

MOBILE GLOBAL

SOLOMO

RECENT TREND

● Integrating best of location-based and mobile technologies with social media to engage customers

● Be shareable

MIX & MATCH

● Track & Monitor● Mobile Search● Mobile Offers● Mobile Website● Mobile Messaging● Mobile Relationships● Mobile Purchases● Mobile Ads● Mobile Apps● Mobile Simplicity● Mobile Global

RESOURCES

● www.HowToGoMo.com● www.TheMobilePlaybook.com● www.GoMobileBook.com● www.MobileMarketingMagazine.com● www.ThinkWithGoogle.com/MobilePlanet

FEEDBACK?QUESTIONS?

chris@chrismohritz.com