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Future Vision. How will our lives change in the coming years and where will the opportunities and threats lie? What is the impact of mobile, internet and connecting everything
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© 2010 Fresh Bridge
Fresh Bridge A new marketing agency
[email protected] @cremers +31 6 51 821 045
www.FreshBridge.nl © 2010
Future Vision
mobile & Internet
© 2010 Fresh Bridge
Roderick Cremers
• Founder Fresh Bridge Marketing • Founder OurWine.nl • 10 years KPN
• Mobile • Base – 1 to 1 • Acquisition / ATL • Integration debitel
• Passion for • Change • Improvements • People
• Background • Economics / Marketing (Erasmus / Berkeley / Hofstra) • Political Science (Leiden)
1
© 2010 Fresh Bridge
10 years ago we had 2 things in our pockets…
2
now it’s 3 things
(and it’s the most important)
© 2010 Fresh Bridge
Information Entertainment
Shopping
ID / Ticketing
Connecting
Devices
Connected
GPS
Payments & banking
Health
Products
Everyting is connected offering new possibilities
© 2010 Fresh Bridge
And everyting will be connected via mobile, wireless
4
Offering diverse services at a distance
© 2010 Fresh Bridge 5 http://www.flickr.com/photos/28129213@N00/7267159/sizes/z/in/photostream/
Sensors will be everywhere
© 2010 Fresh Bridge 6 http://www.flickr.com/photos/28129213@N00/7267164/sizes/z/in/set-181299/
On or even in people
© 2010 Fresh Bridge 7
Sensors in contact lenses
Visual and medical
© 2010 Fresh Bridge 8
Nothing is lost
© 2010 Fresh Bridge 9
And moving into the cloud
© 2010 Fresh Bridge 10
What happens in Vegas…
Stays on Youtube, Facebook, Twitter, Flickr, etc
http://www.flickr.com/photos/pbo31/2191506873/
© 2010 Fresh Bridge
New profiles will emerge due to new data
11
Customer Data
Social Data
Sensor Data +
New Profiles
New Marketing Intelligence
© 2010 Fresh Bridge
It’s about all about people (They are ‘Social Media’…)
• Fans
• Interested people
• ‘Haters’
• People in general
© 2010 Fresh Bridge
People trust each other – The power of word of mouth
Trust in companies is low ( 14 % )1
Trust in friends and peers is high ( 90 % )2
Bron: 1 - Marketing to the Social Web, Larry Weber, Wiley Publishing 2007 2 - July 2009 Nielsen Global Online Consumer Survey
© 2010 Fresh Bridge
Consumers will want control of their privacy and security
14 http://www.flickr.com/photos/lizjones/369137389/
© 2010 Fresh Bridge
But will also sacrifice (parts of it) to companies
15 http://www.flickr.com/photos/subcircle/500995147/sizes/o/in/photostream/
© 2010 Fresh Bridge 16
Digital Terror ?
© 2010 Fresh Bridge 17
But scary & uncertain for some http://www.flickr.com/photos/axelhartmann/664156142/sizes/l/in/photostream/
opportunity
© 2010 Fresh Bridge 18
Some might even close up of or backlash http://www.flickr.com/photos/pinksherbet/3984189865/sizes/l/in/photostream/
© 2010 Fresh Bridge 19
is key
in this increasingly complex world
© 2010 Fresh Bridge 20
But the future will come
and there will be lots of
second order effects
© 2010 Fresh Bridge
How can we help?
21
What can we do • Advice (strategic and tactical):
• Marketing • Social Media • Customer Relationships / Interaction
• Integration of online/social and offline initiatives • Workshop & training
What can you expect • Increased ROI • Improved Customer Relationship / Interaction • Better lead generation • Better Retention
© 2010 Fresh Bridge
Say Hello! (or if you have questions)
Roderick Cremers [email protected]
@cremers +31 6 51 821 045
http://nl.linkedin.com/in/cremers