View
8.088
Download
0
Category
Tags:
Preview:
DESCRIPTION
Analysts tell us that the market for in-game and virtual world advertising is expected to grow by a factor of ten in the next five years. But this is still a new frontier and marketers are confused about what's required to reach audiences in these worlds and what they can expect from investing in this area.We'll look at the most common and the most creative approaches to reaching these cyber-citizens, highlight common pitfalls, and discuss how to measure the effectiveness of these programs.
Citation preview
MAKING SENSE OF BUSINESS IN VIRTUAL WORLDS
Making Sense of Business in Virtual WorldsMetaverse Marketing
Games and Virtual Worlds in Product Promotion
Berlin, den 6.11.2007
Seite 2© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Welcome to Berlin ;)
Seite 3© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Sebastian Küpers
Seite 4© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Chief Creative Officer
Seite 5© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
The Otherland Group
Seite 6© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Full-Service Agency for Virtual Worlds
Seite 7© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Play World of Warcraft since 2005
Seite 8© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Resident of Second Life since 2006
Seite 9© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
2 Questions:
Seite 10© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
1. Why should you think aboutinvesting in Virtual Worlds?
Seite 11© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
2. How to do marketing and advertising within a Virtual World?
Seite 12© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
What do we talk about?
Seite 13© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 14© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 15© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 16© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 17© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 18© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... and of course ...
Seite 19© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 20© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 21© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 22© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 23© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 24© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
But that are only the „basics“ ....
Seite 25© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... it's much more interesting if you have also heard of ...
Seite 26© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 27© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 28© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 29© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 30© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 31© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 32© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 33© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 34© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
I am sure you've heard of ...
Seite 35© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... and many many more ...
Seite 36© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
More than 3 dozen Virtual Worlds
Seite 37© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
About 80 Million active Residentswithin these worlds
Seite 38© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... and it still growths ...
Seite 39© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
10% each month over all VWs
Seite 40© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
in detail:
Seite 41© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Kids-Worlds and 2.5D Worlds accessible with a Web-Browser grow much faster ATM, than ...
Seite 42© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... Client / Server based VW's like Second Life, There, Entropia Universe etc.
Seite 43© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
By the end of 2011, 80 percent of active Internet users (and Fortune 500 enterprises) will have a “second life”, but not necessarily in Second Life, according to Gartner, Inc.
Seite 44© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
They way we use Virtual Worlds will change!
Seite 45© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Today: Nobody says anymore ...
Seite 46© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... I will go into the Internet now ...
Seite 47© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You say:
Seite 48© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
“I'll buy me a book on Amazon“
Seite 49© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
“I'll watch a movie on iTunes“
Seite 50© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
“I'll tell him, what do do”(via Email)
Seite 51© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
This will change here aswell!
Seite 52© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You will say:
Seite 53© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
„I will attend a product presentation“
Seite 54© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
„I will meet some friends to discussthis or that“
Seite 55© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
„I will have a look what's new fromIKEA this season“
Seite 56© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Window Snyder, Mozilla Foundation
Seite 57© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
“Instead of Web sites like we have now, we'll have 3-D representations in the virtual world [..]“
Seite 58© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
“[..] The browser, though, will have to go through a lot of changes of its own to enable all of this“
Seite 59© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
IBM has shown a solution for browser based access for three different virtual worlds in London last week!
Seite 60© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
IBM has shown a solution for browser based access for three different virtual worlds in London last week!
Seite 61© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
The barriers will be lowered massively
Seite 62© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
The access will be context driven
Seite 63© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Fact is ...
Seite 64© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... more and more people spendseveral HOURS / MONTH in VWs
Seite 65© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
For example:
Seite 66© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Facebook: 3 hours / month
Seite 67© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Second Life: 20-40 hours / month
Seite 68© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
This media usage is substituting ...
Seite 69© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... less television
Seite 70© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... less other media channels
Seite 71© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
1. Why should you think aboutinvesting in Virtual Worlds?
Seite 72© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Anwser: Because this channel willgain so much market share, that it becomes business critical ... AND ..
Seite 73© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... it offers you ways to communicate with your community ...
Seite 74© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... which other channels can't offer ...
Seite 75© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... and which will be requested by your community in the near future
Seite 76© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
So what are these possiblities?
Seite 77© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
First: What do the residents?
Seite 78© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Second: What can I do there?
Seite 79© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
1. They create a virtual presence
Seite 80© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 81© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 82© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 83© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 84© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 85© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Compared to Web2.0 ...
Seite 86© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 87© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 88© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Avatar Picture
Seite 89© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
2. They communicate with others
Seite 90© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 91© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Compared to Web2.0 ...
Seite 92© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 93© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
BUT: in real-time
Seite 94© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
3. They create content
Seite 95© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 96© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 97© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 98© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 99© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 100© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 101© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 102© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 103© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 104© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 105© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Compared to Web2.0 ...
Seite 106© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: blogger.com setup a blog
Seite 107© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: blogger.com setup a blog
Seite 108© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: blogger.com setup a blog
Seite 109© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: blogger.com setup a blog
Seite 110© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
4. They do things together andshare a social experience
Seite 111© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: They go Shopping
Seite 112© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: They go Dancing
Seite 113© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: They attend events
Seite 114© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: They havent romantic moments
Seite 115© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Picture: They havent romantic moments
Seite 116© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Compared to Web2.0 ...
Seite 117© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
???
Seite 118© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Can we do thing togetherlike this in the web?
Seite 119© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Example:
Seite 120© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
When you are on anysite on Amazon ...
Seite 121© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... thousands of others look at thissite at the same time aswell ...
Seite 122© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... but you don't see them!
Seite 123© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
In a Virtual World you would!
Seite 124© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You could talk to them!
Seite 125© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Get direct recommendations
Seite 126© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You could find new interesting people
Seite 127© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
And why is that possbile?
Seite 128© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
The Avatar brings us not only a virtual presence ...
Seite 129© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... but even more you have proximity & distance in an 3D environment!
Seite 130© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
That doesn't exist in the web!
Seite 131© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
So what should YOU do there?
Seite 132© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
First: Don't make the same mistakes, we all have done in the web!
Seite 133© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Don't just copy an existing model on new medium!
Seite 134© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Broschures as static webpages in an interactive medium ...
Seite 135© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... has been a bad idea!
Seite 136© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Linking to webpages or just setting up buildings in a 3D enviroment, where everybody is TALKING and DOES things together with others ...
Seite 137© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... is bad idea aswell ;)
Seite 138© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
In the web we needed to learn, what is possbile beyond adaption of existing well known models ...
Seite 139© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... in Virtual Worlds we need to do this again!
Seite 140© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Find the approaches your company can realize within a Virtual World, which you couldn't do before.
Start experimenting with them!
Seite 141© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
First: What do the residents?
Seite 142© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Second: What can I do there?
Seite 143© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
1. Allright, you can setup your virtual presence ... that's o.k. ;)
Seite 144© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
2. You need to communicate with your community in-world ...
... in REALTIME ...
... FACE TO FACE ...
Seite 145© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
3. You can give residents something to do ...
... maybe think of „crowdsourcing“ ...
... involve them directly, because they are really there!
Seite 146© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
4. Provide them possibilities to have shared experience with your brand!
Seite 147© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Get them involved and be an activepart of the communication in-world!
Seite 148© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
How can this look like?
Seite 149© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
First Steps:
Seite 150© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
First Steps:
Seite 151© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Hype?
Seite 152© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Hype?
Seite 153© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Making Sense Of Business in Virtual Worlds
Wir verstehen uns als Full-Service Dienstleister im Bereich virtueller Welten, der Maßnahmen messbar macht und in den Kontext einer integrierten Kommunikation stellt.
Seite 154© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Against the prevalent opinion ...
Seite 155© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Advertising in Virtual Worlds works!
Seite 156© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
CTRs between 5 and 12 percent
Seite 157© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
BUT:
Seite 158© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
It is important WHAT you advertise
Seite 159© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Linking to the web is a bad idea!
Seite 160© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You should keep residents in-world
Seite 161© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... and ... provide them a medium specific offer from you company!
Seite 162© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Advertise your in-world activities!
Seite 163© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Second Step:
Seite 164© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
In-World Activities?
Seite 165© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Two examples:
Seite 166© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 167© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 168© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 169© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 170© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 171© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 172© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 173© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 174© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 175© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 176© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 177© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Pontiac Case einfügen
Seite 178© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
What can we learn from thisprojects?
Seite 179© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
2. How to do marketing and advertising within a Virtual World?
Seite 180© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Be part of the communication
Seite 181© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Give residents something to do
Seite 182© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Provide them the possibility to have shared social experiences
Seite 183© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
That is, what it's really about ina Virtual World
Seite 184© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
And now I tell you the best ...
Seite 185© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... everything is measurable, AND ...
Seite 186© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... you can connect this data with existing back-end systems!
Seite 187© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 188© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
It's about Analytics
Seite 189© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
It's about API's
Seite 190© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
It's about Targeting
Seite 191© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 192© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 193© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 194© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 195© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Seite 196© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You can measure:
Seite 197© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
What have they done at my presence?
Seite 198© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Which events have they attend?
Seite 199© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
What do they look at?
Seite 200© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
What do they talk about?
Seite 201© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
... and ...
Seite 202© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
What interests do they have?
Seite 203© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Let me explain the last point:
Seite 204© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Let me explain the last point:
Seite 205© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Let me explain the last point:
Seite 206© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Let me explain the last point:
Seite 207© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
FAZIT
Seite 208© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
The market is growing!
Seite 209© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
It will become relevant for you!
Seite 210© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You strategy for Virtual Worlds is similar to you Web2.0 strategy
Seite 211© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You can have real-time conversations with your community!
Seite 212© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You can get direct feedback from your Community!
Seite 213© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You can deepen the relationship by providing shared experiences with your BRAND
Seite 214© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
You can collect all this data and enrich existing SYSTEMS with it
Seite 215© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Let's make sense of business in virtual worlds now!
Seite 216© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
Thank You !
Seite 217© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
And don't forget your Feedback:
feedback.berlin.web2expo.com
Seite 218© 2007 The Otherland Group GmbH Making Sense of Business in Virtual Worlds
ContactSebastian Küpers, Chief Creative Officer
The Otherland GroupKöpenicker Str. 48/49 (DAZ)10179 Berlin-Mitte, Germany
sebastian.kuepers@otherland-group.com +49 [151] 1248 40 32http://www.otherland-group.com http://otherland.blogs.com
Recommended