Mems Graphic Design Philosophy

MEMS Graphic Design Philosophy

Simplicity in Design

Engaging

Interactive

IntuitiveCreative and Colorful

Simplicity

Our Formula for Success

Basic Principles of Graphics for Interaction Design

CARP

•Contrast

•Alignment

•Repetition

•Proximity

Typography

•Incorporating CARP principles

•Font to be clear, crisp and capture emphasis

Graphics

•Simple and intuitive to promote message and engage

•Provide a theme

•Distinct and economical use of “white space”

Contrast

Essential in making a design statement

Alignment

MEMS philosophy of graphic visuals have strong lines connecting objects that belong together , adding contrast to make a statement

RepetitionProvides a consistent graphic identity supporting contrast and alignment

ProximityGrouping ideas visually to provide synergy

How we group things together unites a consistent theme

White SpaceWhite space should not be considered merely 'blank' space — it is an important element of design which enables the objects in it to exist at all.

White space provides balance between positive and negative space which is key to the aesthetic component in web design

Contrast:

Alignment

Repetition

Proximity

White Space

Typography

Graphics

Graphics and Interactive Design Overall Score: Poor

Contrast:

Alignment

Repetition

Proximity

White Space

Graphics

Graphic s and Interactive Design Overall Score: Average

Typography

Contrast:

Alignment

Repetition

Proximity

Graphics

Typography

White Space

Graphic s and Interactive Design Overall Score: Exemplary

Does it meet the CARP criteria?typography?White Space? Graphics?You decide.

Now it’s your turn….Does it meet the CARP criteria?

Typography ?

White space?

Graphics?

Let’s Recap…

• POOR• Go To Meetings.com

• AVERAGE• ORLive

• EXEMPLARY• Apple

• POOR• Go To Meetings.com

• AVERAGE• ORLive

• EXEMPLARY• Apple

• POOR• Go To Meetings.com

• AVERAGE• ORLive

• EXEMPLARY• Apple

• POOR• Go To Meetings.com

• AVERAGE• ORLive

• EXEMPLARY• Apple

CARP White Space

Typography

Graphics

MEMS: Innovative Instructional Training Designers Voted as the 2010 Best Instructional Design Teams in Healthcare Professional Development and Training by ASTD!