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MEMS Graphic Design Philosophy
Simplicity in Design
Engaging
Interactive
IntuitiveCreative and Colorful
Simplicity
Our Formula for Success
Basic Principles of Graphics for Interaction Design
CARP
•Contrast
•Alignment
•Repetition
•Proximity
Typography
•Incorporating CARP principles
•Font to be clear, crisp and capture emphasis
Graphics
•Simple and intuitive to promote message and engage
•Provide a theme
•Distinct and economical use of “white space”
Contrast
Essential in making a design statement
Alignment
MEMS philosophy of graphic visuals have strong lines connecting objects that belong together , adding contrast to make a statement
RepetitionProvides a consistent graphic identity supporting contrast and alignment
ProximityGrouping ideas visually to provide synergy
How we group things together unites a consistent theme
White SpaceWhite space should not be considered merely 'blank' space — it is an important element of design which enables the objects in it to exist at all.
White space provides balance between positive and negative space which is key to the aesthetic component in web design
Contrast:
Alignment
Repetition
Proximity
White Space
Typography
Graphics
Graphics and Interactive Design Overall Score: Poor
Contrast:
Alignment
Repetition
Proximity
White Space
Graphics
Graphic s and Interactive Design Overall Score: Average
Typography
Contrast:
Alignment
Repetition
Proximity
Graphics
Typography
White Space
Graphic s and Interactive Design Overall Score: Exemplary
Does it meet the CARP criteria?typography?White Space? Graphics?You decide.
Now it’s your turn….Does it meet the CARP criteria?
Typography ?
White space?
Graphics?
Let’s Recap…
• POOR• Go To Meetings.com
• AVERAGE• ORLive
• EXEMPLARY• Apple
• POOR• Go To Meetings.com
• AVERAGE• ORLive
• EXEMPLARY• Apple
• POOR• Go To Meetings.com
• AVERAGE• ORLive
• EXEMPLARY• Apple
• POOR• Go To Meetings.com
• AVERAGE• ORLive
• EXEMPLARY• Apple
CARP White Space
Typography
Graphics
MEMS: Innovative Instructional Training Designers Voted as the 2010 Best Instructional Design Teams in Healthcare Professional Development and Training by ASTD!
