Memcom membership awards winners 2013

Welcome to the awards lunch

delegates and guests

Awards host – Hils Barker

Guest speaker - Tessa Stone

Awards presentation – Anne Godfrey

Headline sponsors

Other sponsors and exhibitors

Headline Conference Sponsors

Judges

Jon Kudlick - Director of Membership, Marketing & Comms , Society of BiologyJanice Liverseidge - Marketing & Communications Director, RSMCarolyn Munton - Head of Marketing and Business Development , RCNMatt McDermott - Sales and Marketing Director, RICS UKPatrick Stubbs - Director of Marketing & Membership, RPSGBIan Humphreys – Director of Member Services and Communications,

The College of OptometristsSarah Hathaway - Head of ACCA UK Nigel Moore - Director, Marketing, RCOGBrian Walters – Head of Proposition Development, BMASuzanne Dobson – Chief Executive, Tourettes ActionSue Guiver – Director, BrightsideIan Phillips – Director, Ashridge CommunicationsKate Danbury – Total ProfessionsMatt Wayne – Marketing Executive, IODAndy Wilkinson – Satellite CreativeJames Stibbs - Head of Communications , Sport and Recreation Alliance

Design and contentEase of UseEffectivenessDevelopment

Marketing Team demonstrate how worked together to achieve a

successful development in the last 12 months

Judging criteria

Marketing Leaflet/Brochure Annual Report Newsletter, print/ebulletin Magazine – Charity Magazine – Sport and Recreation Magazine - Professional Association or Royal College PR or Public Affairs Campaign Re-branding/Brand development Brand Extension International Membership Development Most Innovative use of Technology Social Media Campaign Website Membership Marketing team of the year

Categories

The Winners

Two Highly Commended and the Winner

Category sponsor

Marketing Leaflet or Brochure Highly Commended

Recruitment and Employment Confederation (REC)

For - REC Handbook

‘Very clear communication piece covering member benefits and commercial products – always a challenge trying to communicate both together.’

Marketing Leaflet or Brochure Highly Commended

Musicians Union For - Live Music Kit

‘Focusing on the end user for members rather than members themselves and – very clear design and simple copy to provide a useful resource for venue owners.’

Marketing Leaflet or Brochure Winner

The Institution of Engineering and Technology (IET)

For - the Fellows marketing leaflet

Pic of winning entry

One Highly Commended and the Winner

Category sponsor

Annual ReportHighly Commended

Royal College of Midwives

Annual ReportWinner

Spurgeons.

One Highly Commended and the Winner

Category sponsor

Newsletter – Print or e-bulletinHighly Commended

The Society of Trust and Estate Practitioners

For – the STEP Qualified Practitioner (QP) E- Newsletter

Newsletter – Print or e-bulletinWinner

Winner: Women’s Royal Voluntary Service (WRVS)Title : ActionWinner: Women’s Royal Voluntary Service (WRVS)Title : Action

Winner: Women’s Royal Voluntary Service (WRVS)

For - Action

39% of WRVS volunteers never use the internet, so the WRVS team and their agency had a compelling argument for a print product to replace their national magazine.

Entered by - Think

One Highly Commended and the Winner

Category Sponsor

Magazine Highly Commended

Historic Scotland For - Historic Scotland

Entered by Think

Magazine Winner

Campaign for Real Ale (CAMRA)For -Beer

Entered by: Think

One Highly Commended and the Winner

Category Sponsor

Magazine Highly Commended

The Camping and Caravanning Club

For - Camping and Caravanning

Magazine Winner

British DressageFor - British Dressage

Entered by Think

Category Sponsor

The Marketer (The Chartered Institute of Marketing)

The Manager (Institute of Administrative Management)

Accounting Technician (Association of Accounting Technicians)

The Biologist (The Society of Biology) Professional Manager (Chartered Management

Institute)

‘There were many high quality entries, and some very engaging magazines, which made the judging particularly difficult.’

Institute of Administrative Management For - The Manager

‘For the significant development made to their magazine with limited resources’.

Magazine

Highly CommendedThe Society of BiologyFor – The Biologist

Entered by - Think

Magazine

Highly Commended

Chartered Management Institute (CMI)

For – Professional Manager

Entered by - Think

Magazine

Highly Commended

The Chartered Institute of Marketing (CIM)

For - The Marketer

Entered by - Redactive

Magazine

Winner

Association of Accounting Technicians (AAT)

For - Accounting Technician

Entered by - Think

One Highly Commended and the Winner

Category Sponsor

Public Affairs CampaignHighly Commended

Chartered Institute of Payroll Professionals

For their ‘National Payroll Week’ campaign

‘Made effective use of research on understanding of payslips.’

Public Affairs Campaign Winner

The Institute of Credit Management For their campaign - ‘Raising the profile

of professional credit management’

Entered by – Gravity London

Pic of press cut

One Highly Commended and the Winner

Category sponsor

Re-branding/brand development Highly Commended

The Institute of Recruitment Professionals (IRP)

Re-branding/brand development Winner

Charity Comms

One Outright Winner

Category sponsor

Brand ExtensionWinner

Royal College Of Obstetricians & Gynaecologists (RCOG)

For – Women’s health care app

One Highly Commended and the Winner

Category sponsor

Stone Consulting

International DevelopmentHighly Commended

Chartered Institute of Purchasing and

Supply (CIPS)

‘For outstanding achievement in creating a global community of 94,000 in 150 countries’

International DevelopmentWinner

Society of Trust and Estate

Practitioners (STEP)

‘69% growth in USA’ ‘38% growth in Latin America’

One Highly Commended and the Winner

Category sponsor

Most Innovative use of TechnologyHighly Commended

The Chartered Quality Institute (CQI)

For their Mobile Game Site supporting World Quality Day

‘An innovative and interactive transition from traditional direct mail packs’

Most Innovative use of TechnologyWinner

The Chartered Institute of Marketing (CIM)

For The Marketer magazine tablet edition

Entered by - Redactive

One Special award, one Highly Commended and the Winner

Category sponsor

Social Media CampaignSpecial Award

Musicians UnionFor – their ‘work not play’Campaign to support fair pay for live performances

Judges liked the image which appeared in the

promotional fan give away - ‘back musicians’

Social Media CampaignHighly Commended

Royal Academy of DanceFor – the 2013 Valentines promotion

‘The campaign was designed to increase awareness of membership and significantly boosted social media interaction’

Social Media CampaignWinner

Spurgeons For – their ‘Every 22 minutes’ campaign

Centred on raising awareness that every 22 minutes in the UK a child loses a parent.

Two Highly Commended and the Winner

Category sponsor

Chartered Institute of Logistics and Transport www.ciltuk.org.uk

National Hairdressers’ Federation www.nhf.info

Professional Manager www.professionalmanager.co.uk

College of Optometrists www.lookafteryoureyes.org

Institute of Chartered Accountants in England and Wales http://economia.icaew.com

BMA www.bma.org.uk

Web SiteHighly Commended

National Hairdressers’ Federation www.nhf.info

Entered by - NetXtra

Web SiteHighly Commended

Chartered Management Institute (CMI) - Professional Manager magazine web site www.professionalmanager.co.uk

Entered by - Think

Web SiteWinner

College of Optometrists For - www.lookafteryoureyes.org

One Highly Commended and the Winner

Category sponsor

MemCom recruitment partner

Marketing TeamHighly Commended

Society of Trust and Estate Practitioners (STEP)

Marketing Team Winner

Chartered Institute of Purchasing and Supply (CIPS)

www.memcom.info for awards transcripts and for photographs on our Facebook page

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