Media Plan - Feel the Festival

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DESCRIPTION

European Youth Week!

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Feel the Festival

European Youth Week 26 May – 2 June 2013

Logo idea: all participant countries flags around Turkish flag - European Union.

Please send me your flags via facebook!

Target group:

• 200 young people 15-30 years old from Mugla to participate to our event!

Messages:

• Be a volunteer! Be aware of the international opportunities!

• Can be Mugla a European Capital of Youth in Turkey?

Methods

• 500 flyers, 10 per page • Translation in Turkish

• Banner

Methods

European Youth Week 30 May 2013 Freedom

Square

Program:

15.00: Opening 16.00: Games17.00: Dance contest

Or print?

• Volunteers posters• Draft:

Methods

• articles, press release - English, Romanian, Turkish, Portuguese… etc.

• Translation from English to different languages

• Make a database with local and national press

Methods

PRESS-CONFERENCE

• Wednesday: 29 May 2013, 11.00 - Where?

• 20 press-maps• Topics for conference:

Can be Mugla next Youth Capital? What are the opinions of 20 countries? - short testimonials about this – filmed and

showed as short movie at the conference Youth Week - why is important for Turkey?

Advantages of the Multicultural environment for Mugla! Program of the Youth European Day – 30 May 2013

Methods Offline:

- flash-mob in bars- video of the project with all the participants – using all songs of the countries involved!

Online:Facebook event Couch surfers event

What do we need?

• Turkish translators• video-projector, sounds system• photographers • color printer for posters and flyers• big white blanched • 20 press-maps • banner• coffee break for conference• local and regional press database

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