Blueprint media festival platform

BPM Festival Platform 2014 © 2014 all rights reserved by Blueprint.Media

!

Part of the Protein Network

Blueprint Media (Amsterdam, Düsseldorf, Berlin) is a creative agency specialized in the production and distribution of brand stories, operating in the worlds of music, art, fashion, sports, technology and film. !We create tailor made branded content concepts aimed at influencers in the 18-35 age group for brands like Red Bull, Vodafone, Swatch, Sonos, Amsterdam Dance Event and Jägermeister. !!!

“CONNECTING BRANDS WITH INFLUENCERS


COMPANY STRUCTURE

Blueprint Media is a hybrid organisation which consists of three divisions that work together closely on creating and distributing content.

Publishing

Agency

Network*


BLUEPRINT MEDIA FESTIVAL PLATFORM 2014


INTRODUCTION !!

Our company has spend more then ten years publishing content about festivals and creating brand experiences specially for festivals. We have created brand activations for clients like Vodafone, Mercedes, Red Bull, Microsoft, Sonos, Jägermeister and many more. We are the most experienced company in the Netherlands specialized in creating brand activations on festivals. Furthermore we have an extensive festival and media network which enables your brand to optimize reach and engagement with the Dutch festival visitor. !Take a peek what we can offer in 2014!



We offer five different products which enable brands to reach and engage with festival visitors: > DJBroadcast print issues: Festival Special & ADE Special > DJBroadcast festival blog: dedicated blog with articles, mixtapes, video and photography > DJBroadcast Summer of Your Life Competition: win a trip to all the big European Festivals! > Media network: a network of influential music & fesitval related websites > Festival network: we represent 10 of the most popular Dutch festivals.

FESTIVAL PLATFORM

DJBROADCAST FESTIVAL & ADE

ISSUES !

DJBroadcast has been Holland’s leading electronic music publication for over ten years and publishes quality content on interesting music and the lifestyle orbiting it, touching on art, film, technology and fashion using print, online and mobile media formats. !When it comes to festivals, we simply can’t get enough of them. Every year we publish a festival special in May, furthermore we publish the official Amsterdam Dance Event special in September (in circulations of 35.000). DJBroadcast is available for free, 192 pages thick and is printed on a combination of luxurious glos and matt paper.


DJBROADCAST FESTIVAL

BLOG

On our website we publish our festival related content on a dedicated festival blog. Between May and November we publish festival related news articles, interviews, reports, photography, mix tapes and video. Every year our festival blog has over 100.000 unique visitors. Different advertising, branded content and sponsor opportunities are available.


DJBROADCAST SUMMER OF

YOUR LIFE COMPETITION

This year we are doing something special, we are hosting a competition in which we offer a roundtrip to all Europe’s leading festivals to 2 competition winners. Together with our international festival partners we offer flights, accommodation and tickets to festivals in France, Germany, UK, Serbia, Hungary, Spain and the Netherlands. !Competitors can enter on our festival blog, from the entries we will pick two people who will spend their summer reporting for DJBroadcast. For this competition there is an opening for one naming sponsor.


MEDIA NETWORK

!!

For running festival related campaigns we have made a selection of websites which can offer an interesting umfeld using different kinds of content types: festival articles, video, photography, audio and specialized blogs. Especially for festival related campaigns we can offer sites like Resident Advisor, FACT, Mixcloud, XLR8R, DJBroadcast, Clash Music, Mixed Grill, Overdose AM, Fat Kids Cake and Funkimag with a reach of 500.000 unique visitors per month.

On all these pages we can offer display advertising, branded content or sponsor opportunities.


FESTIVAL NETWORK

!!

According to the given briefing we select the festival(s) with the best fit and provide 360 degree brand activation services, ranging from creative concept design to on site production. !We offer in-depth audience insights and advice on how to connect directly to a vast group of young, urban influencers trough our extensive event network. !On the next pages we showcase a selection of ten festivals we represent in the Netherlands.


FESTIVAL NETWORK


5 DAYS OFF

!!

5 Days Off has a pretty self-explanatory name; it’s 5 days of music, art, culture and lifestyle. Over 20,000 students, young urban professionals and, okay, the occasional hipster go to Paradiso, Melkweg and De Balie for a taste of the world’s leading electronic artists. !From James Holden to Hudson Mohawke and from Modeselektor to Tale Of Us, 5 Days Off presents a perfect palette of what’s happening in today’s cutting edge electronic music scene. !


5 DAYS OFF

Date: 5-9 March 2014 Location: Paradiso, Melkweg, De Balie (Amsterdam city centre) Profile: students, young urban professionals, early adopters, technology. Visitors: 20,000 Website Video !


http://5daysoff.nl/

http://www.youtube.com/watch?v=5EelRi5l9Cg

SOENDA FESTIVAL

!

In 2013 Soenda celebrates its fifth anniversary with over 12,000 party people. Blending high-end electronic music with a lot of creative projects, Soenda has earned the title ‘Utrecht’s main house and techno orientated festival’. !The crowd is mixed, young (18-25) and urban, calling Utrecht or one of the other major student cities in Holland their home. Even though the festival has grown a lot over the years, it’s still praised by its fans as intimate, fun and forward thinking. !


SOENDA Date: May 2014 Location: Utrecht Profile: students, hipsters, young, urban, colorful. Visitors: 12,000 Website Video


http://www.elevation-events.com/

http://www.youtube.com/watch?v=ygWnurnrZyU

PACHA FESTIVAL

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Pacha has been around for decades, opening its first doors in 1967 near Barcelona. Ever since, the brand has been the standard for luxurious clubbing around the world. !The Pacha Festival in Amsterdam is no different, incorporating all of the ingredients that the Pacha nightclubs are famous for: top quality contemporary dance music from up-to-the-minute top of the bill artists in a setting with high-end production, a great sound-system, ground- breaking show ingredients and unsurpassed VIP treatment. !


PACHA FESTIVAL

Date: May 2014 Location: Java Island, Amsterdam !Profile: Urban professionals, luxury, Ibiza, electronic, world famous. !Visitors: 15,000 Website !Video !!


http://www.pachafestival.com/

http://www.youtube.com/watch?v=wR3apuaAtBk

PITCH FESTIVAL

!

Pitch is a new kid on the block. Celebrating its third edition this year, the two- day festival has made an unprecedented impression in a short period of time. Mixing the old with the new, pop and dance and live with DJ sets, Pitch has managed to create the perfect environment for city dwelling music lovers. !Over 22,000 students and young professionals venture to Amsterdam’s Westerpark to dance, chat and hang out. The atmosphere is relaxed, almost hippie-like and serves as the perfect stage for new talent to showcase their skills to a large crowd.


PITCH FESTIVAL

Date: early July 2014 Location: Cultuurpark Westergasfabriek, Amsterdam Profile: young, urban, highly educated, hipsters, early adopters, culture, technology Visitors: 22,000 Website Video


http://pitchfestival.nl/

http://www.youtube.com/watch?v=6oIxbRMMulk

A DAY AT THE PARK

!

20,000 people make their way to Amsterdam’s beautiful city forest for the seventh edition of A Day At The Park. With a line-up that includes of some of the most interesting names in the current (deep) house scene, this laid-back festival really offers a perfect day at the park. !When the sun is out, the day starts like big picnic and slowly but surely turns into a massive party. The luxurious food and drinks give the festival a nice edge for the more sophisticated party-animal. !


A DAY AT THE PARK

Date: 12 July 2014 Location: Amsterdamse Bos, Amstelveen Profile: urban, professionals, highly educated, luxury, hippie, colorful. !Visitors: 20,000 !Website Video


http://www.adayatthepark.nl/

http://www.youtube.com/watch?v=rJ1ttAHp54w

WELCOME TO THE FUTURE

!

Welcome To The Future really focusses on the future. Not just the future of electronic music, but also on the future of the planet. Having earned the title ‘Greenest Festival in Holland’, Welcome To The Future sets itself apart in every respect. Whether it’s the food (90% biological), the decoration (90% recycled materials) or the fact that all of the electricity generators work on bio diesel, !Welcome To The Future does whatever it can to take care of its surroundings. With its combination of cutting-edge house and techno artists and bright, positive atmosphere, the 18,000 WTTF fans come back year after year.


WELCOME TO THE FUTURE

Date: 26 July 2014 Location: Het Twiske (near Amsterdam) Profile: young, urban, highly educated, early adopters, green, organic, hippie. Visitors: 18,000 Website Video !


http://www.welcometothefuture.nl/splash

http://www.youtube.com/watch?v=-EKeH_Xjto4

MYSTERY LAND

!

Mysteryland is the longest running and biggest electronic music festival in the Netherlands, celebrating its 21st edition in 2014. Through the years it has developed a unique recipe to deliver an incomparable five star festival experience to more than 60,000 party people from all backgrounds, ages and places. !Years of expertise in decoration, crowd service, storylines, stage design, sound and much more have make Mysteryland stand out amongst all other festivals. Mysteryland creates a world of serendipity through surprising, creative, diverse and involving moments, and makes anyone forget the world around them.


MYSTERY LAND

Date: late August 2014 Location: Floriadepark, Vijfhuizen (near Amsterdam) Tags: electronic music, dance, arts, urban professionals, culture, colorful. Visitors: 60,000 Website Video !


http://www.mysteryland.nl/nl/

http://www.youtube.com/watch?v=LDFiSEqYvWI&list=PLb9P84z4PHc0cMy5KHEa2oQISMfBTPzdv&index=4

VALTIFEST !!

Valtifest is celebrating its sixth birthday this year. With a steady 12,500 visitors, it has sold out two years in a row. The cutting edge music, played by over a 100 DJs and 15 live acts is one of the reasons of Valtifest’s success. !Another is the young, but not too young crowd. The brightly coloured festival changes its very successful dresscode theme every year. From ‘All In The Family’ (2011) or ‘Next To Uranus’ (2012), the imaginative fans really go all out! !


VALTIFEST Date: early September 2014 Location: NDSM, Amsterdam Profile: urban innovators, individuals, new electronic music, art, fashion, crazy. Visitors: 12.500 Website Video !


http://www.valtifest.nl/

http://www.youtube.com/watch?v=ATnhdlt8CLM

SMEERBOEL !!

Smeerboel is a very intimate and creative festival. Dressing up, body painting and inflatable animals, it’s all part of the game. Like last year, the Smeerboel line-up includes Dutch artists only, a perfect mix of upcoming talent and big names from the country’s vast house and techno scene. !Smeerboel is a place where people can be themselves, relax or act out, and chill out with friends or party like there is no tomorrow. !


SMEERBOEL Date: September 2014 Location: Utrecht Profile: creative, hippie, students, urban, colorful, art. Visitors: 12,000 Website Video !


AMSTERDAM DANCE EVENT

!

Amsterdam Dance Event (ADE) is the leading electronic music conference and the world’s biggest club festival for electronic music. The event offers a unique blend of daytime conferences, including interactive workshops, technical demonstrations and in-depth round-table discussions, alongside a nighttime music festival which takes place in 52 venues around the city. The annual event attracts 3,000 business professionals and 300,000 festival goers from 62 countries.


AMSTERDAM DANCE EVENT

Date: October 2014 Location: +/- 75 locations around Amsterdam Profile: electronic music, club festival, international, conference, workshops, panel discussions Visitors: 200,000 Website Video


http://www.amsterdam-dance-event.nl/after-movie/

http://www.youtube.com/watch?v=YEMPFtAy8eo

BRAND ACTIVATION CASE STUDIES


JÄGERMEISTER ELDERLY

BINGO


Elderly bingo? Yes, elderly bingo. The first time the Dutch audience came across our Jägermeister grandpas, they immediately hit it off. Why not implement this in a festival activation? Combined with the right feeling for detail and design the Jägermeister Elderly Bingo was born. !Besides that, the Dutch target group loves creativity and interaction. And that’s what the Jägermeister Elderly Bingo is all bout. After visiting 5 festivals during 2012 and the beginning of 2013, the festival activation has reached millions of people.

THE SONOS STUDIO

@ ADE


The Sonos Studio is an acoustically designed space that celebrates music listening and serves as the best place to experience The Sonos Wireless HiFi System. The Sonos Studio explores the intersection of music, art and technology through creative collaboration by hosting exhibitions, intimate concerts, listening parties, film screenings, lectures, workshops and more. At the pop up Sonos Studio @ ADE a selection of big names and upcoming talents sat down in front of an audience and talked music, technology and art.

JÄGERMEISTER SCAVENGER

HUNT


Bungalup is an event that attracts a certain kind of hip and creative person who is open to any kind of funny business thrown their way. Over three days, the festival goer stays in a in nice cabin where they can shower, cook, sleep and continue partying when the official program stops. !A scavenger hunt fits right in here. And because it was held in a holiday park filled with little paths covered with tries and bushes, the surroundings supported us all the way. And what better way to end a scavenger hunt than with a secret party somewhere in the park?

RBMA RADIO @ AMSTERDAM

DANCE EVENT


During Amsterdam Dance Event 2013 Red Bull Music Academy brought over 100 hours of unique radio programming featuring a vast array of live sets and interviews. !During 5 jam-packed days at Amsterdam Dance Event, the world could follow ADE live via the live stream. In the RBMA Radio Studio ADE visitors were invited to drop by, listen to the radioshows and meet the artist.

CONTACT US

Blueprint Media NL Willem de Zwijgerlaan 352-2 1055 RD Amsterdam The Netherlands !Blueprint Media DE Urbanstraße 70a 10967 Berlin Germany !Blueprint Media DE Bilker Allee 217 40125 Düsseldorf Germany !Office: +31(0)20.68.68.600 Fax: +31(0)20-6624360 Web: blueprintmedia.nl


http://www.blueprintmedia.nl

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MEDIA .NL

MORE INFO


http://www.blueprintmedia.nl

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Blueprint media festival platform