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YIELD MANAGEMENT.
SO FAR...
EXCHANGE. •Revenuegrowthofatleast150%overthelast3years
•50%+issoldusingRTBtechnology
•10.000+Advertisersbuyerslastyear(12Kbidders)
THE NEXT STEP.ONLINE ADVERTISING.
PUBLISHER TRADEDESK.
•Directadvertisers
•RTBanddatadriven
•InHouseTradedesk
•Onestopshop
•Partneronourexchange
ADAUDIENCE.
VERTICALS.
ATP:TMG SOCIAL.
ATP:TMG CLASSIFIEDS.
ATP:TMG NEWS.
Wat U Zegt
CHALLENGES.
1 PRIVATE EXCHANGES ARE A MYTH.
TRANSPARANCY ISN’T THAT TRANSPARANT.2
RTB IS STILL ABOUT CLICKS/CONVERSIONS.3
VIDEO/MOBILE.4
5
TAKE AWAYS.
EXCHANGE. •Bestubborn •Bearrogant
•Besuccesfull
DSP’s/TRADEDESK. •RememberMoore’sLaw •PremiumUSP •Out
,,THIS IS PART OF THE INHERENT PROBLEM OF TRYING TO PUT TWO SYSTEMS TOGETHER.’’
TXS.twitter.com/martinvdmeij
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