YIELD MANAGEMENT.

SO FAR...

EXCHANGE. •Revenuegrowthofatleast150%overthelast3years

•50%+issoldusingRTBtechnology

•10.000+Advertisersbuyerslastyear(12Kbidders)

THE NEXT STEP.ONLINE ADVERTISING.

PUBLISHER TRADEDESK.

•Directadvertisers

•RTBanddatadriven

•InHouseTradedesk

•Onestopshop

•Partneronourexchange

ADAUDIENCE.

VERTICALS.

ATP:TMG SOCIAL.

ATP:TMG CLASSIFIEDS.

ATP:TMG NEWS.

Wat U Zegt

CHALLENGES.

1 PRIVATE EXCHANGES ARE A MYTH.

TRANSPARANCY ISN’T THAT TRANSPARANT.2

RTB IS STILL ABOUT CLICKS/CONVERSIONS.3

VIDEO/MOBILE.4

5

TAKE AWAYS.

EXCHANGE. •Bestubborn •Bearrogant

•Besuccesfull

DSP’s/TRADEDESK. •RememberMoore’sLaw •PremiumUSP •Out

,,THIS IS PART OF THE INHERENT PROBLEM OF TRYING TO PUT TWO SYSTEMS TOGETHER.’’

TXS.twitter.com/martinvdmeij