Marketing & the Technology Department

peanut butter and celery?

Marketing and Technology?

Technology Enables

Communication

$$$ moving to

interactive

Technology in Marketing

All need to be managed together

creative technologist, seo, analytics, planning, advertising, social media,

search, rss, mobile, api, sms, automation, cross-channel management, email,

communities

Technology Group

(we have a mission)

Where We

Were

Where we

are

Where

We Will

Be

Work In Progress

Approaches & Processes

Strategy

Creative

Production

Receive

Client

Brief

Begin technology environment

survey

Setup pre-production

toolset

Research Possible

Solutions

Document all corporate /

technological constraints

Create Strategic Proposal

Discover

Receive

Creative Brief

Define tech

needed

What does the product need

to do?

What qualities does it have?

Define

Requirements

What tech must it use?

Create Project

Plan

Define

IA / UX / UI

Design Sitemap Wireframes

Prototype

Bare Bones Proof of Concept

Functional

Specification

Technical, non-technical and

functional

Design

Pre-Production

Setup Environment Wireframes

Build

Test QA Usability

Launch Final QA Handoff

Develop

Maintain & Update Who is

responsible?

Analyze &

Measure

Support Post-mortem

Deploy

Short Term Goals

60% Production

Short Term Goals

Knowledge Base Define Best Practices

Aggregate current assets Document processes

medium term goals

30% Creative

longer term goals

10% Lead

•  why marketing

•  [1] http://businesstechnologyanalyst.com/2009/12/the-five-core-values-of-social-media-technology-for-business/

•  [2] https://www.bcgperspectives.com/content/articles/marketing_media_entertainment_cmos_imperative/

•  https://www.bcgperspectives.com/content/articles/cmos_dilemma/

•  http://techmarketingpeitho.com/tag/cmo/

•  http://www.marketingvox.com/study-cmos-must-evolve-to-meet-new-marketing-challenges-041987/

•  http://www.clickz.com/clickz/column/1745852/future-advertising-technology-transforming-consumer-engagement

•  http://www.deloitte.com/view/en_US/us/Services/consulting/all-offerings/hot-topics/tech-trends/index.htm

•  http://www.guardian.co.uk/media/2010/nov/15/advertising-social-networking-digital-technology

•  http://www.buzzle.com/articles/why-is-communication-important.html

•  tech enables communication

•  [3] http://www.chiefmartec.com/2010/09/technology-is-just-a-tool-but-are-you-skilled-with-it.html

•  [4] http://adage.com/cmostrategy/article?article_id=146175

•  [5] http://www.twistimage.com/blog/archives/the-time-is-ripe-for-a-chief-marketing-technologist/

Credits and References

•  [6] http://www.thisisbigfish.com/technology/who-is-your-chief-marketing-technologist/

•  [7] http://www.chiefmartec.com/2010/02/creative-technology-marketing-technology.html

•  http://chiefmarketer.com/technology/1004-digital-technology-integration/

•  http://www.chiefmartec.com/2010/04/rise-of-the-marketing-technologist.html

•  http://www.informationweek.com/news/global-cio/interviews/showArticle.jhtml?articleID=228000079

•  http://www.chiefmartec.com/2010/10/align-or-redefine-the-cmo-and-cio.html

•  http://www.chiefmartec.com/2009/02/creative-technologists-in-brand-advertising.html

•  http://www.massogroup.com/cms/content/view/6191/109/lang,vn/

•  http://www.markitek.com/articles/marrying.htm

•  http://www.markitek.com/articles/marrying2.htm

•  http://en.wikipedia.org/wiki/Digital_marketing

•  http://www.webstyleguide.com/wsg3/index.html

•  presentation

•  http://www.slideshare.net/jessedee/steal-this-presentation-5038209

•  http://www.slideshare.net/jessedee/you-suck-at-powerpoint

•  http://ficod.deviantart.com/art/telegrafico-65509498

Credits and References