Marketing strategy the social media principles

By Eduardo Mendoza

Social Media

Marketing Strategy

Are Markets

Conversations

Source: The Cluetrain Manifesto, theses No. 1

Pic: Foottrafic by pdxgreer

1 2 3 The Win the The

Content ZMOT Channels

Content The

Is King

1

Pic: Chess | King, queen and bishop By Mogolecho

Blogs

Videos Webminars

Infographics

Audio

eBook

Good Content

Source: An infographic explaining how inbound marketing works together with content marketing

Something precious

Pic: Day 175…One Ring By bandita

2 Win the

The evolution of

the shopper

Source: ZMOT Handbook

For selecting University

For Love (girlfriend or boyfriend)

Smartphones

Pic: Luminous Love By RobertPhotographics

Pic: Monsters University toy fair Evento Byinsidethemagic

Pic: my iPhone family pile By blakespot

Being there for them

Pic: Its My Birthday! Party Wooo! By Sam Ilić’s

Channels The

3

Pic: Chess | King, queen and bishop By Mogolecho

WWW The source

Engagement evaluation

Source: Redant - planning and managing a digital strategy

Our Content being

The Hub

Source: An infographic explaining how inbound marketing works together with content marketing

What we want?

Pic: The End By Olivander

Them Talking About Us

Pic: The Piccadilly Crowd By garryknight

Resources •  The Cluetrain Manifiesto, http://www.cluetrain.com/ •  ZMOT Handbook, ways to win shoppers at the zero moment of truth,

http://www.zeromomentoftruth.com/ •  An infographic explaining how inbound marketing works together with content

marketing. http://www.smartinsights.com/content-management/content-marketing-strategy/a-content-marketing-and-inbound-marketing-blueprint/

•  Redant, planning and managing a digital strategy – whitepaper, https://www.redant.com/digital-strategy-whitepaper

•  PPT Template from: http://slidesthatrock.myshopify.com/

Eduardo Mendoza ing.ed.mendoza@gmail.com

@eddmendoza