Mapa adn scenarioventa

mapaADN Conoces el

de tu Escenario de Venta??

Antes

para construir tu Escenario de Venta

las reglasestas eran

Ahoralas reglas

han cambiado

+Escenario de Venta

=Ahora tu

Razón y Emoción

ha de ser

mismos

+

=

ratios

Balance Score Card Ratios / Indexes / Frequencies

24 hour recall / Post-campaignsInfacts / Trackings

Awareness / Top of mindG.R.P´s / O.T.S´s ... etc.

Customer BehaviorFocus GroupMystery Shopping

Escenario de Venta

sin embargo

que usas para pilotar tu

siguen siendo los

los

necesarios Escenario de Venta

son

para construir tu

ratios

Razón y Emoción

nuevos

fusionando

mapaADN Configura el

de tu Escenario de Venta

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oral

surprisesignageinstallationsatmospherearchitecture

> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =

senses 1

senses 2&3

senses 4&5

communicate

offeringnavegate

excite

differenciate

fixture

links

cross

layout

mapaADN

conociendo

de tu Escenario de Venta

Cadenas que componen ellas

mapaADN por ejemplo elsurprisesignageinstallationsatmospherearchitecture communicatelayout

> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =

del Escenario de Venta de

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

fixture

links

cross

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

cross

surprisesignageinstallationsatmospherearchitecture communicatelayout

> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =

mapaADN por ejemplo el

del Escenario de Venta de

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

fixture

links

cross

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

cross

surprisesignageinstallationsatmospherearchitecture communicate

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

fixture

links

cross

layout

fixture

links

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

cross

> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =

mapaADN por ejemplo el

del Escenario de Venta de

surprisecommunicatesignageinstallationsatmospherearchitecture layout

> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

fixture

links

cross

storefront

in-store

icons

collection

campaign

easy

green analogic

digitalenjoy

oralsenses 1

senses 2&3

senses 4&5

offeringnavegate

excite

differenciate

cross

mapaADN por ejemplo el

del Escenario de Venta de

una tienda de Chinos

Behind ...

Ferretería CUESTA

- 1982. started in Cortefiel Group. Managing visual merchanSiding of FASHION stores and windows.

- 1990. joined for PRYCA opening at his hometown Zaragoza (Spain).

- 1998. was appointed National Manager “ Visual In Store " From the Headquarters in Madrid leads the evolution of Visual Communication In-Store Hypermarkets from Continente & Pryca to Carrefour.

- 2001. founded his own Consultant IN-STORE. working along of Europe, USA, Middle East and South America. His exclusive feature is the Visual Audit Store Process : VISUAL STORE CHECK & Visual Project Management

- 2011. was elected President for Retail Design Institute - Spain

Manuel Hormigó

http://www.marketingcomunidad.com/author/Hormigo

http://www.slideshare.net/manuel_hormigo

http://www.retaildesigninstitute.org/member/1301

Manuel Hormigó

To learn more ...

Retail Designer & Founder

@tuareg_retail

m_h@comunicacioninstore.com

New York

Sao Paulo

Ferretería CUESTA

Portfolio & Collaboration

http://www.linkedin.com/pub/manuel-hormigo/b/a32/b54

http://comunicacion-in-store.blogspot.com/