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Conoce como trazra el Mapa ADN de un Escenario de Venta
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mapaADN Conoces el
de tu Escenario de Venta??
Antes
para construir tu Escenario de Venta
las reglasestas eran
Ahoralas reglas
han cambiado
+Escenario de Venta
=Ahora tu
Razón y Emoción
ha de ser
mismos
+
=
ratios
Balance Score Card Ratios / Indexes / Frequencies
24 hour recall / Post-campaignsInfacts / Trackings
Awareness / Top of mindG.R.P´s / O.T.S´s ... etc.
Customer BehaviorFocus GroupMystery Shopping
Escenario de Venta
sin embargo
que usas para pilotar tu
siguen siendo los
los
necesarios Escenario de Venta
son
para construir tu
ratios
Razón y Emoción
nuevos
fusionando
mapaADN Configura el
de tu Escenario de Venta
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oral
surprisesignageinstallationsatmospherearchitecture
> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =
senses 1
senses 2&3
senses 4&5
communicate
offeringnavegate
excite
differenciate
fixture
links
cross
layout
mapaADN
conociendo
de tu Escenario de Venta
Cadenas que componen ellas
mapaADN por ejemplo elsurprisesignageinstallationsatmospherearchitecture communicatelayout
> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =
del Escenario de Venta de
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
fixture
links
cross
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
cross
surprisesignageinstallationsatmospherearchitecture communicatelayout
> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =
mapaADN por ejemplo el
del Escenario de Venta de
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
fixture
links
cross
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
cross
surprisesignageinstallationsatmospherearchitecture communicate
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
fixture
links
cross
layout
fixture
links
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
cross
> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =
mapaADN por ejemplo el
del Escenario de Venta de
surprisecommunicatesignageinstallationsatmospherearchitecture layout
> ------------ Place ------------- <> ------------ Product ----------- < > Promo <STORE =
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
fixture
links
cross
storefront
in-store
icons
collection
campaign
easy
green analogic
digitalenjoy
oralsenses 1
senses 2&3
senses 4&5
offeringnavegate
excite
differenciate
cross
mapaADN por ejemplo el
del Escenario de Venta de
una tienda de Chinos
Behind ...
Ferretería CUESTA
- 1982. started in Cortefiel Group. Managing visual merchanSiding of FASHION stores and windows.
- 1990. joined for PRYCA opening at his hometown Zaragoza (Spain).
- 1998. was appointed National Manager “ Visual In Store " From the Headquarters in Madrid leads the evolution of Visual Communication In-Store Hypermarkets from Continente & Pryca to Carrefour.
- 2001. founded his own Consultant IN-STORE. working along of Europe, USA, Middle East and South America. His exclusive feature is the Visual Audit Store Process : VISUAL STORE CHECK & Visual Project Management
- 2011. was elected President for Retail Design Institute - Spain
Manuel Hormigó
http://www.marketingcomunidad.com/author/Hormigo
http://www.slideshare.net/manuel_hormigo
http://www.retaildesigninstitute.org/member/1301
Manuel Hormigó
To learn more ...
Retail Designer & Founder
@tuareg_retail
New York
Sao Paulo
Ferretería CUESTA
Portfolio & Collaboration
http://www.linkedin.com/pub/manuel-hormigo/b/a32/b54
http://comunicacion-in-store.blogspot.com/
