Managing your reputation, marketing yourself using social media, P.O.W. 9-21-11

The Rules Have Changed

Defining and ManagingYour Reputation

The Current Climate for College Grads

• 85% of college grads return home to their parents (as of May 2011)

• 10.8% unemployment for ages 20-24 with Bachelor’s degree (17% increase from the previous year)

• Class of 2011 took 8 months to find a job, on average

– One month longer than class of 2010

– Many students choosing to return to academia

College Grads Underemployed

• Class of 2011 has the highest average student loan debt to date - $22,900

• 47% increase over the last 10 years

• Median starting salary for college grads entering the workforce in 2010 - $27,000

• Wages for current grads about $1 less per hour than 10 years ago

Why does social media matter?

• 90% of employers are using social media to find job candidates

• 70% of employers will examine your social media profiles if an employee refers you

• Social media profiles disqualify applicants twice as often as they qualify them

Social Media Marketing: Simplified

• You can buy attention (advertising)• You can beg for attention from the media (PR)• You can bug people one at a time to get attention

(sales)• Or you can earn attention by creating something

interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

Source: David Meerman Scott, www.WebInkNow.com

Web Content Fuels Traditional Media Relations

More than eight of 10 journalists (84 percent) say they have used or would use blogs as primary or secondary sources for articles.

— 2007 Arketi Web Watch Survey

Eighty percent of journalists say they spend more than 20 hours per week online.

— 2009 Arketi Web Watch Survey

Using Social Media to Build Reputation

• What do you want your reputation to be? What is your

“brand”?

• What do you find on Google?

• Examples of social networks impacting education,

professional careers

• Teenager fired from job

• Student denied a degree

• Gilbert Gottfried/Aflac

Reputation = Derailed

standing together. moving forward.

Meth Lab Seized in Douglas County, Two ChargedJune 25, 2009by Greg Brock

The Douglas County Sheriff's Office says it has seized a methamphetamine lab in the Vanzant area and two people have been charged.

Sheriff Chris Degase says 32-year-old Michael Bunts, Mountin Grove, and 20-year-old Danielle Parmenter, of Vanzant, were taken into custody at a residence near the junction of Highways 76 and 95.

standing together. moving forward.

Opportunity Abounds

• Create a professional image

• Network with potential employers

• No experience? Create your online presence

• First impressions are everything

Social Media Continuum of Tools

PublishConnectSyndicate, Search, Aggregate

Collaborate Rank, Tag, Comment, Bookmark

Measure

Create a LinkedIn Profile

• Online resume• Groups• Network• Get recommendations

Your LinkedIn Presence Could Be Hurting You

1. Profile is incomplete and/or has typos

2. Picture is unprofessional or nonexistent

3. Headline is boring, unoriginal, or hard to understand

4. Email address is missing

5. You do not appear to be well-connected

6. Summary is not as impressive as it could be

7. No groups

8. Achievements for each of your prior jobs are not listed

9. No recommendations

Differentiate Yourself

• Blogging and publishing your work• Create a personal website incorporating your social

media profiles• Find unique networking opportunities• Establish relationships outside of the job search

Create an employable brand

• Protect your identity• Consistency• Google• Twitter• LinkedIn• Blog

Questions?

Elizabeth Keserauskisekesera@siue.edu

linkedin.com/in/bethkeserauskis

@bethkeserauskis

slideshare.net/bethkeserauskis

bethkeserauskis.com