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When it comes to enabling wellness, social cues are very motivational. As social media continues to grow as a self-improvement support network, it makes a lot of sense that companies would leverage social media in their wellness initiatives. Sara Meaney spoke on this topic on September 14th for the Wellness Coalition of America - State of Wisconsin Green Bay, at their 21stAnnual Worksite Wellness Conference. Sara’s presentation, “Making Wellness a Social Cause: How to Leverage Social Media to Motivate and Mobilize Employees Toward Healthy Choices” focuses on relevant trends and insights to consider as employers build and grow their worksite wellness programs. In it, she shares two ways that companies can implement them: enterprise-wide tools and programs and or a more DIY approach via third party tools and resources.
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HANSON DODGE CREATIVE
HANSONDODGECREATIVE
MAKING WELLNESS SOCIALMotivate and Mobilize Employees Toward Healthier Choices
Sara MeaneyPartner, VP Social Media and Public Relations
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OVERVIEW
THE SOCIAL LANDSCAPE
NEW TOOLS AND TRENDS
ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES
BEST PRACTICES
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WHO USES SOCIAL MEDIA?
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WHO USES SOCIAL MEDIA?
• 79% of adult Americans use the Internet
• 47% of of all adults have at least one social media account (doubled since 2008)• 92% use Facebook• 18% use LinkedIn• 13% use Twitter
Pew Internet & American Life Project
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WHO USES SOCIAL MEDIA?
• Before you discount your older workers…
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WHO USES SOCIAL MEDIA?
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WHO USES SOCIAL MEDIA?
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HIGHLY INFLUENTIAL SITES
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LANDSCAPE
• Internet usage, demographics, mobile
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WHY DO PEOPLE USE SOCIAL MEDIA?
Survey of Facebook users:
• Connection
• Self-expression
• Entertainment
• Discovery
• Control
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WHY DO BUSINESSES USE SOCIAL MEDIA?
• External recruitment
• Brand awareness
• Corporate communications
• Marketing
• Research & innovation
• Customer service
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LANDSCAPE
• Internet usage, demographics, mobile
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BUSINESS USAGE — ENTERPRISE
• Collaboration
• Talent retention
• Employee relations
• Project management
• Operational efficiency
• Knowledge retention
• Document management
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NEW TOOLS AND TRENDS
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NEW TOOLS AND TRENDS
• Integration tools and applications
• Mobile-optimization
• Gamification
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ASSORTED INTEGRATION TOOLS
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20© Hanson Dodge Creative, All rights reserved.
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GAMIFICATION
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GAMIFICATION
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THE ROLE OF SOCIAL IN WELLNESS
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THE ROLE OF SOCIAL IN WELLNESS
• 88% of employees: “extremely” or “somewhat important” to long-term participation in wellness programs.
• 44% of employers: “leveraging an individual’s social connections with its workplace wellness programs has increased employee engagement”
• ~60% of employees: “community and social elements of wellness programs were important in staying committed to good health.”
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THE ROLE OF SOCIAL IN WELLNESS
• Support
• Resources
• Tools
• Competition
• Sense of belonging
• Good old peer pressure
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LEVERAGING SOCIAL FOR WELLNESS
• Enterprise tools and programs
• Third party tools and resources
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ENTER — THE SOCIAL ENTERPRISE
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CUE — SOCIAL WELLNESS
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CUE — SOCIAL WELLNESS
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THIRD PARTY TOOLS
• Map My Run / Map My Ride
• Active.com
• Nike+
• Daily Mile
• Run Keeper
• Calorie Count
• Traineo
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31© Hanson Dodge Creative, All rights reserved.
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THIRD PARTY TOOLS
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THIRD PARTY TOOLS
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THIRD PARTY TOOLS
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BEST PRACTICES
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BEST PRACTICES
• Set goals
• Manage expectations – not a marathon!
• Define what success will look like
• Leverage appropriate tools — no more, no less
• Reward participation — directly and indirectly
• Anticipate challenges
• Measure and report
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WHAT IS THE GOAL?
• Program utilization – number of participants
• Reduction in sick days
• Reduction in healthcare group costs
• Employee retention
• Employee recruitment
• Increased productivity
• Weight lost, miles run, etc.
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WHAT IS SUCCESS?
• Remember the goal
• The right tools for the job can help you measure
• Not everyone wants the same thing
• Not everyone has consistent access
• Content consumption without participation is also a positive outcome
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SUITABLE FOR ALL AUDIENCES
• Office workers
• Factory workers
• Mobile workforce
• Remote teams
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MOST IMPORTANTLY, REMEMBER
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ENABLE THE MOTIVATORS, DON’T HINDER THEM
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• Connection
• Self-expression
• Entertainment
• Discovery
• Control
QUESTIONS?
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