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© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
Mobilizing your Enterprise
Milano, 17 Marzo 2015 – VILLA NECCHI CAMPIGLIO
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
20132006
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Common Mobility use-casesSeen across many regions and industries
Customer Engagement
Facilitate the customer- facing mobility efforts of the business units and marketing teams by establishing and sharing best practices, guidelines including design/implementation/deployment capabilities
Productivity for employees
Provide employee services , including BYOD, that meet consumer-level expectations while maintaining sufficient control and keeping users accountable
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Introducing workforce of tomorrow
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
What is driving the Mobility conversation in vertical markets?
AIRLINES• Optimize pilot efficiencies in the air
and on the ground• Modernise in-flight crew tasks• Streamline communications with a
dispersed workforce• Maximize ancillary revenues –
e.g. inflight shopping• Delight customers• Empower flight attendants with
detailed passenger information• Provide a modern inflight
entertainment experience
RETAIL• Delight customers• Arm sales associates with detailed
product information• Facilitate smooth cross-selling and
upselling• Empower associates to close sales
efficientlyIncrease efficienciesAnalyze customer buying patterns
• Communicate and collaborate internally in real-time
• Streamline stocking and ordering tasks
RETAIL BANKING• Strengthen customer relationships• Arm sales associates with detailed
product information and customer data
• Simplify account opening and maintenance processes
• Serve customers wherever they are• Arm financial advisors with decision
support• Increase efficiencies• Deliver a single view of enterprise risk• Liberate staff from their desks
HEALTHCARE• Providing informed Medical decisions• Delivering first class patient care and
treatment • Maintaining patient data integrity• Leveraging Medical technology to
deliver solutions and treatment across areas of healthcare delivery
• Reduce patient waiting times • Communicate and collaborate in real
time across all medical procedure operations – e.g. A&E to Outpatient
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AIRLINE MOBILITY
TERMINAL
AIRLINE OPERATIONS
COCKPIT
ABOVE THE WING
BELOW THE WING
IN-FLIGHT ENTERTAINMENT (IFE)Personalize passenger experiences with modern In-flight entertainment tools. Adopt flexible IFE with simple deployment & management
ONBOARD SERVICEHelp flight crew improve customer service, boost productivity, increase in-flight sales. Give crew insight to passenger history & preferences
MAINTENANCEMaximize below-the-wing maintenance & operational efficiencies. Rugged devices. Create efficiency with digital forms, manuals and plans
ABOVE THE WING
ELECTRONIC FLIGHT BAGHelp pilots maximize efficiencies on the ground and in the air. Replace flight bags, EFB devices, and laptops with thin, light professional devices.
CURB SIDE EXPERIENCEDeliver best-in-class customer service to premium passengers. Use insight to the profile of passengers – history, preferences etc.
QUEUE BUSTINGConnect with premium passengers and provide a first class service. Mitigate the waiting time for passengers in check in or lounge queues.
TERMINAL
CREW SCHEDULINGEnsure crew are provided with all operational and flight details ahead of time on mobile devices. Provides access to passenger manifest, route details etc.
FLIGHT INFORMATION DISPLAYSEnsure clear and up to date communication with your passengers, either in the terminal or in the Airline lounge
TERMINAL
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
RETAIL MOBILITY
ASSISTED SALESProvide instant access to product information through associates’ devices. Give associates insight into customers’ purchase history and loyalty program data.
STORE OPERATIONSDeliver real-time account and sales data that reps need to maintain brand appearance and keep shelves stocked.
MOBILE POS (mPOS)Reduce check-out wait times with “line busting” mobile cashiers who can scan barcodes and swipe credit cards on the tablet.
POINT OF SALE
STORE ROOM
STORE OPERATIONSManagers track and replenish inventory from in store. Increase store managers’ floor time and monitor store KPI’s in real time.
F&B OUTLETSMobile devices can be used by servers to help capture customer orders and requests and feed real time to the kitchen and also for inventory management.
RETAIL EXECUITONGrant seamless access to sales history, inventory levels, and warehouse availability. Enable “On the Go” communication and collaboration with LOBs.
SHOP FLOOR
BACK OFFICE
CUSTOMER SERVICE
CUSTOMER REFRESHMENT
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
RETAIL BANKING MOBILITY
WELCOME DESK
ASSISTED SERVICEPersonalized engagement with the customer to review products and offerings to suit customers needs. Utilize touch screen capabilities.
TELLER SERVICETellers are freed up from cash handling and can focus more on selling activities . Integrated with a “360 Pop-up on Arrival” display tailored to the customers profile
PERSONALISED SERVICE1 to 1 personal experience for more specific banking needs. Leverage Mobile devices to display customers financial profile –ensure informed sell
DIGITAL SIGNAGECommunicate directly and dynamically with customers. Update on latest offers, exchange rates or general communications.
QUEUE BUSTING“Meeter & Greeter” approach the customer using a tablet device capturing details from Bank Card and then handled accordingly. High net worth prioritized.
SELF SERVICECustomer swiping their credit card at a self service kiosk can then be appropriately dealt with based on identified customer type, profile and transaction type.
ENTRANCE LOBBY
BRANCH WALLS
CUSTOMER SERVICE ZONE
TELLER ZONE
OPEN AREA
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HEALTHCARE MOBILITY
OUTPATIENT
CLINICAN SCHEDULINGProviding Clinicians with a mobile devices allows them to roam more freely around a ward, always ensuring they have real time patient data and schedules
WARD MANAGEMENTIn A&E, mobile devices can be used to capture patient data on arrival. This data is then cascaded throughout the treatment process and follows the patient.
OPERATING THEATREUtilize tablets that can be displayed or affixed in the OR to give surgeons access to data, manuals or input to other areas of a hospital inc. real time notes.
BED SIDE SYSTEMSPersonalize patient experiences with modern bedside entertainment tools. Device can be used to communicate out as well as receive messages.
AFTER CAREClinicians can use real time patient medical records (PACS) to call up data on recovery periods, medication and schedule further visits.
MEDICAL RECORDSUtilising a tablet, a care giver can share with the patient on a more personal basis their recovery program, ailment notes etc. at a bedside level
TREATMENT ENGAGEMENT
BEDSIDEOPERATING ROOM
WARD
PATIENT ARRIVAL
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Mobility Maturity Model
Adoption of Mobility
Mobile Chaos
Mobile Silos
Mobile Business Units
Mobile Enterprise
Op
po
rtu
nit
y
• No clear strategy• Isolated,
experimental projects
• Some departmental, isolated mobile strategies
• Structured projects
• Mobile strategy and mobility programs at BU level
• Test and release automation in place
• Enterprise mobile strategy supported by enterprise architecture
• B2C/B2E mobile programs aligned across BUs
Minimized
Risks• IT Integrity & Security
• Business Value Loss
Opportunities• Enhanced Productivity
• Empowered Business Processes
Some
Substantial
Severe
Optimal
Substantial
Some
Unexploited
Mobility tasks are outsourced Mobility is brought in-house
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Technologies
Secure your mobile environment
Security
Mobile data analysis and protection
Data
Where to startToday, HP has products, services and solutions in every area of mobility
Devices
Platform / device strategy
Developmobile applications
Applications
Comprehensive unified wired-wireless access and management solutions
Build security into your mobile apps
Secure your network and infrastructure
Assure UX – monitor app performance and infrastructure impact
Converged Cloud for mobile service delivery
Business intelligence and insight
Data management
Tablets, notebooks and convertibles
Mobile workstations and printers
Let HP develop engaging mobile apps on multiple-platforms
Test for quality and performance before deployment
Manage the mobile application lifecycle
Tools and technologies to enhance/extend your mobile apps
Devices
Deliver mobile user experience
Operations
Unified wired-wireless networking
Connectivity
Client and app virtualization
Mobile office communicationsand printing
Employeeservices
People
Develop a go-forward plan
Full enterprise strategic analysis
Prioritize app opportunities
Build mobility strategy
Strategy
Simplified authentication & unified mobile app access
Trusted app access
Management
Mobility management
Cloud-based app and device mgmt., simplified authentication, and diversified app access
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN BANKING
Mobile Banking
Enabling mobile banking services
• Online, mobile, and automated banking
• Multi channel banking SOA platform
• Integration to core banking systems
“HP transformed our Internet banking platform that helps us introduce new services rapidly and effectively.”
Paulino RodriguesChief Information Officer
Sicredi
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN BANKING
Mobile Payments
Innovative brand image
• Mobile banking and payment service
• Renew brand image
• Attract new customers
“Paying with a mobile phone creates the new quality regarding easiness, availability, as well as fulfilling customers’ needs. The combination of mobile banking with mobile payment in one application is a real breakthrough.”
Piotr AlickiChief Information Officer
PKO Bank Polski
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN CONSUMER INDUSTRIES
Mobile Campaign
Converting interactions to revenues
• Digital innovation
• Augmented reality app, geo-tagged content
• Dynamic, social media content sharing hubs
• 56,000+ vouchers downloaded
• 32,000 social media tags
• 74% redemption rate
• 1.1 million impressions in just 6 weeks
• 141% ROI
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
New and productive ways to leverage mobile technologies
Mobile Healthcare
MyHealth Mobile app— Member engagement app
— Find a doctor
— Locate facilities
— Search drugs
— Shop plans
— Manage accounts
— Submit claims
— Set profile
Mobile RxReminder app— Patient safety app
— Rx reminders
— Medication schedule
— Alert notifications
— Quantities prescribed
— Native device calendar
HCIS Mobile app— Patient safety app
— Rx reminders
— Medication schedule
— Alert notifications
— Quantities prescribed
— Native device calendar
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN AIRLINES
Mobile CheckIn
Streamlining the check in process
• Mobile concierge service
• Stream lines check-in process
• Enables group check-in
• Facilitates queue busting
• Upsell airline services
• Mobile ticket printing
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
TRANSFORMATION IN AIRLINES
Mobile InFlight
Enhancing in flight services
• Airline crew mobile assistant
• Seat maps and passenger lists
• Passenger profile information
• Flight information and meal services
• In-flight services and entertainment
• Cockpit and cabin crew information
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Mobility solutionsYour single source for Mobility
HP Mobility – apply all HP’s strengths to your companySolving your business challenge with the right technologies and the right people
We build custom apps and app architectures.
We know infrastructure and networking.
We build devices and will be building more.
We have the technology.
We have the people.
HP can replace a dozen small vendors inbuilding their connected mobility ecosystem
“Think device PLUS complete ecosystem”
ON YOUR DEVICES
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
Gabriele GiacomelliOneHP Mobility Business Development