View
249
Download
2
Category
Tags:
Preview:
DESCRIPTION
Citation preview
LululemonDigital Media StrategyBy: Ashley James
1Where are we?
Digital Brander
Customer Service Quality
Running
YogaAthletic Apparel
Vancouver
Healthier longer fun lives
Threats
• High prices• Favor women
Opportunities• Expand men’s department• Luxury item• Athletic/normal wear
2Where do we want to be?
Primary Target
Secondary Target
Goals
Increase men’s department sales by 20%
Increase traffic to website by 10,000 visitors a day
Increase app users by 15,000 people
Increase overall sales by 10%
3How will we get there?
ARE YOU A LULUGIRL?
SNOOKI
#iflifegivesyoulemons
Social Media
Internet Marketing
Mobile
To sum it up…
4The Reality Check…
Facebook36%
Email Marketing17%
Mobile4%
Lulugirl Campaign43%
Digital Media Strategy Budget
5Did we reach our goals?
Recommended