View
330
Download
3
Category
Preview:
Citation preview
Mobilitrix WorkshopSurvey results
2 March 2012
Distill what your campaign objectives are,Be able to measure them
- Build a new relevant database- Start knowing your customers- Earn trust of your customers- Get holistic view of customers
Get customers to opt-in:3 Different call to actions for:
30%70%
What is your Age?
Segmentation is KEY!
30%60%
10%
What is your Age?
39%
31%23%
7%
What is your Age?
40%
54%
17%
60%
66%
83%
What is your Gender?
90%10% Other
In which city do you live?
Interesting fact:There are 6.8 billion people on
this planet. Of these, 75% own a cellphone, but only 62% own a
toothbrush
40%
6.67%
6.67%
13.33% Other
In which city do you live?
6.67%
13.33%
20%
26.67%
33% Other
In which city do you live?
Customer retentionRe-Engage & Re-Group
Build a loyal targeted community
Group SMS sent to new groups created:
Every 6 months Once a year Once every 5 years0%
10%
20%
30%
40%
50%
60%
Q1: How often do you visit your dentist?
Q2: What other oral hygiene products do you use?
SensodyneDental floss and mouth wash
FlossAquafresh
Mouthwash
Shelf allocation!Display the need.
What are competitors displaying?
Learn from customers, how to drive CROSS
SELLING
Q3: Select the Colgate coupon of your choice:
50%
33%
16%
R5 Colgate mouthwash couponR5 Colgate floss couponR5 Colgate toothpaste coupon
Learn customer preferences: 50% of
customers preferred a mouthwash coupon
Q1: Which stage are you at?
Bump on board Toddler Busy baby First steps0%
10%
20%
30%
40%
50%
60%
70%
75%
25%
Q2: How many children do you have?
This is my first child
This is my 2nd child
75% of Customers just had their first born.
Guide and educate first time parents
Q3: Would you be interested to participate in our customer research forum?
✔ ✗=50% =50%
See how Incentivizing your
customers increases interaction rates
Q1: How often do you visit Shoprite?
Everyday Once a week Every second week
Once a month0%5%
10%15%20%25%30%35%40%45%50%
Implement instore promotions to shift
customer behavior and increase foot traffic
Q2: What is your average spent per month at Shoprite?
10%
10%
80%
R0 – 50R51 – R100More than R100
Recommended