Mobilitrix WorkshopSurvey results

2 March 2012

Distill what your campaign objectives are,Be able to measure them

- Build a new relevant database- Start knowing your customers- Earn trust of your customers- Get holistic view of customers

Get customers to opt-in:3 Different call to actions for:

30%70%

What is your Age?

Segmentation is KEY!

30%60%

10%

What is your Age?

39%

31%23%

7%

What is your Age?

40%

54%

17%

60%

66%

83%

What is your Gender?

90%10% Other

In which city do you live?

Interesting fact:There are 6.8 billion people on

this planet. Of these, 75% own a cellphone, but only 62% own a

toothbrush

40%

6.67%

6.67%

13.33% Other

In which city do you live?

6.67%

13.33%

20%

26.67%

33% Other

In which city do you live?

Customer retentionRe-Engage & Re-Group

Build a loyal targeted community

Group SMS sent to new groups created:

Every 6 months Once a year Once every 5 years0%

10%

20%

30%

40%

50%

60%

Q1: How often do you visit your dentist?

Q2: What other oral hygiene products do you use?

SensodyneDental floss and mouth wash

FlossAquafresh

Mouthwash

Shelf allocation!Display the need.

What are competitors displaying?

Learn from customers, how to drive CROSS

SELLING

Q3: Select the Colgate coupon of your choice:

50%

33%

16%

R5 Colgate mouthwash couponR5 Colgate floss couponR5 Colgate toothpaste coupon

Learn customer preferences: 50% of

customers preferred a mouthwash coupon

Q1: Which stage are you at?

Bump on board Toddler Busy baby First steps0%

10%

20%

30%

40%

50%

60%

70%

75%

25%

Q2: How many children do you have?

This is my first child

This is my 2nd child

75% of Customers just had their first born.

Guide and educate first time parents

Q3: Would you be interested to participate in our customer research forum?

✔ ✗=50% =50%

See how Incentivizing your

customers increases interaction rates

Q1: How often do you visit Shoprite?

Everyday Once a week Every second week

Once a month0%5%

10%15%20%25%30%35%40%45%50%

Implement instore promotions to shift

customer behavior and increase foot traffic

Q2: What is your average spent per month at Shoprite?

10%

10%

80%

R0 – 50R51 – R100More than R100