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Building a sustainableemployer brand
Louise Hadland (HR Director)
SHOO – HOO?
SHOOSMITHS EMPLOYEE BRAND
Green red blue greenBlue yellow orangeRed blue redGreen red blue greenOrange green orange
Brand message at the heart of everything
Manager Behaviour – Is this real?Promotion Criteria/PDR – What’s in it for me?Recruitment – Walk the talkBoundaries – Provides security
Comms
Employee EngagementA lot of hype about what is essentially common sense
Or
Engaged workforces have a significant positive impact
on return to shareholders
+Commercial
results for clients=
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