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A look at the concept of "Localization" created by Harland Henry of SunBiz Showcase Alliance in Orlando, Florida. Building communities from the inside out by utilizing the skills and expertise of present stakeholders.
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SunBiz Showcase Alliance
We Shape Local and Regional
Approaches to Marketing
Our Focus is Building Strong Communities Through Economic and Community Development
6mins
Our Clients
• Community organizations• Businesses attempting to change strategies and build
capacity• Chambers of Commerce• State and Federal Departments• Small Businesses• Entrepreneurs
What Can SunBiz Showcase Alliance Do?
Build Relationships
Our CommitmentSunBiz Showcase Alliance is committed to outreach through economic development and community outreach initiatives. We adopt marketing strategies that work for your business.
We will work with faith-based communities, non-profits, chambers of commerce and community organizations in order build the infrastructure to create a public private partnership. The partnership will provide technical assistance, training, mentorship and equipment in limited cases.
SunBiz Showcase Alliance will prepare and make the necessary arrangements by planning a series of events to support (a) youth interested in entrepreneurship and (b) small business owners. We will host events in communities that are currently need support.
We are also committed to selecting sponsors that will support these initiatives. We believe large corporations can benefit from working with small businesses. We already have initiatives with Banco Popular, Black Enterprise Magazine and Microsoft.
Immediate Support
•Review current marketing plans•Create new ideas from within•Set up training programs•Create small working clusters•Review failing practices•Provide opportunities for interchange of business•Create youth entrepreneurial programs•Collaborate with Chambers and Community organizations
Localization
Smart Growth
Collaborative initiatives
Micro lending packages to area businesses
Create recognition programs to highlight current businesses
Create competitive programs to explore creativity
Reward top producers
Encourage a circle of trade
Promote entrepreneurship
The Principles of LocalizationThe Principles of Localization
Localization is a concept created by SunBiz Showcase Alliance to encourage the development of small businesses through public/private and faith based partnerships in a community. Through Localization, these businesses are nurtured and supported over a period of time. The result is a thriving community of flourishing enterprises through a consistent interchange of goods and services.
Localization Diagram
Build Support for your business and your community
Localization at Work
Marketing with a purpose
•Build client relationships•Sponsor Events, Programs, Lunches•Continuously Build New Clients•Facility presence – invite guests•Develop Marketing in your name•Create Promotional opportunities•Design Presentation opportunities•Help you to build Consumer confidence•Creative use of Billboards
Invest in your Brand:
SunBiz Showcase Alliance, PllcP: 239.243.9701
harland@sunbizshowcasealliance.com
www.sunbizshowcasealliance.com
Building Many Bridges of Strong Relationships
About Harland Henry
Awards•2003 awarded the SBA’s Business Advocate of the Year, and the West Indian Foundation’s Special Bonus award for Entrepreneurship •2004, received the African American Affairs Commission’s Economic Development award•2007, awarded Ambassador For Peace for developing successful community and economic programs in the region •April 2008, named Micro Business Advocate of the Year by the Micro Business Enterprise Group•September 2008, named Connecticut Minority Supplier Development Council’s Shining Star
A result of 10 years of field work to prove this theory. Advisor to the Secretary of the State of Connecticut on small business initiatives as well as assisting more than 7,000 business owners to build their business.
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