LOCALIZATION

SunBiz Showcase Alliance

We Shape Local and Regional

Approaches to Marketing

Our Focus is Building Strong Communities Through Economic and Community Development

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Our Clients

• Community organizations• Businesses attempting to change strategies and build

capacity• Chambers of Commerce• State and Federal Departments• Small Businesses• Entrepreneurs

What Can SunBiz Showcase Alliance Do?

Build Relationships

Our CommitmentSunBiz Showcase Alliance is committed to outreach through economic development and community outreach initiatives. We adopt marketing strategies that work for your business.

We will work with faith-based communities, non-profits, chambers of commerce and community organizations in order build the infrastructure to create a public private partnership. The partnership will provide technical assistance, training, mentorship and equipment in limited cases.

SunBiz Showcase Alliance will prepare and make the necessary arrangements by planning a series of events to support (a) youth interested in entrepreneurship and (b) small business owners. We will host events in communities that are currently need support.

We are also committed to selecting sponsors that will support these initiatives. We believe large corporations can benefit from working with small businesses. We already have initiatives with Banco Popular, Black Enterprise Magazine and Microsoft.

Immediate Support

•Review current marketing plans•Create new ideas from within•Set up training programs•Create small working clusters•Review failing practices•Provide opportunities for interchange of business•Create youth entrepreneurial programs•Collaborate with Chambers and Community organizations

Localization

Smart Growth

Collaborative initiatives

Micro lending packages to area businesses

Create recognition programs to highlight current businesses

Create competitive programs to explore creativity

Reward top producers

Encourage a circle of trade

Promote entrepreneurship

The Principles of LocalizationThe Principles of Localization

Localization is a concept created by SunBiz Showcase Alliance to encourage the development of small businesses through public/private and faith based partnerships in a community. Through Localization, these businesses are nurtured and supported over a period of time. The result is a thriving community of flourishing enterprises through a consistent interchange of goods and services.

Localization Diagram

Build Support for your business and your community

Localization at Work

Marketing with a purpose

•Build client relationships•Sponsor Events, Programs, Lunches•Continuously Build New Clients•Facility presence – invite guests•Develop Marketing in your name•Create Promotional opportunities•Design Presentation opportunities•Help you to build Consumer confidence•Creative use of Billboards

Invest in your Brand:

SunBiz Showcase Alliance, PllcP: 239.243.9701

[email protected]

www.sunbizshowcasealliance.com

Building Many Bridges of Strong Relationships

About Harland Henry

Awards•2003 awarded the SBA’s Business Advocate of the Year, and the West Indian Foundation’s Special Bonus award for Entrepreneurship •2004, received the African American Affairs Commission’s Economic Development award•2007, awarded Ambassador For Peace for developing successful community and economic programs in the region •April 2008, named Micro Business Advocate of the Year by the Micro Business Enterprise Group•September 2008, named Connecticut Minority Supplier Development Council’s Shining Star

A result of 10 years of field work to prove this theory. Advisor to the Secretary of the State of Connecticut on small business initiatives as well as assisting more than 7,000 business owners to build their business.