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Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice. On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn: -The lay of the (LinkedIn) land for your personal and firm profile -How LinkedIn has changed this past year and why it affects you -The best way to connect with clients, prospects and firm promoters -And more! About Our Presenter Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.
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LinkedIn For Lawyers Let’s Get Down To Business Development
Nancy Myrland Myrland Marketing & Social Media
Professional Marketing & Social Media Advisor
LinkedIn Trainer
©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
About MyCase
MyCase is the premier web-based legal practice management
software. Built as a complete platform, MyCase offers features
that seamlessly cover all the daily functions that a modern, small
law firm requires in one place at an affordable price.
About MyCase
Just $39/month per attorney
$29/month per paralegal or staff
About Nancy Myrland
Founded Myrland Marketing in 2002
Professional Social Media & Marketing Advisor
Added Social Media Practice in 2008
Former In-house Director of Marketing at Baker & Daniels
Former Marketing, Sales and Management in Corporate America
Time Warner & The Berry Company
Advises Lawyers & Law Firms In The Integration of Social Media
LinkedIn, Twitter & Social Media Speaker, Trainer & Coach
Myrland Marketing & Social Media, President
#LI4Lawyers | @NancyMyrland
IN CASE YOU’RE LIVE-TWEETING…
4
AGENDA
Today we’ll talk about…
LINKEDIN USE IN YOUR FIRMS
THE FACTS ABOUT LINKEDIN
HOW HAS LINKED CHANGED?
WHY SHOULD WE CARE?
3 AREAS TO FOCUS ON
HOW TO CONNECT
BOTTOM LINE
QUESTIONS
#LI4Lawyers | @NancyMyrland
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
CONTACTS INTO CONNECTIONS
#LI4Lawyers | @NancyMyrland
“Being that it is the largest
business networking site in
the world, there is a
mindset shift when
users log on to LinkedIn
compared to logging on to
their cousin sites.
Conversations are geared
toward partnerships
and transactions.”
[CONTACTS INTO CONNECTIONS]
Lewis Howes, Internet Marketing Strategist
#LI4Lawyers | @NancyMyrland
You Can’t Just Join It.
You Have To Use It.
#LI4Lawyers | @NancyMyrland
LinkedIn launched in 2003.
There are 238 million users.
Operates in 14 languages
If LinkedIn was a country, it would be 5th largest.
LinkedIn’s growth has been ~ 40% between Q2 ‘12 & ’13.
The Facts…General Use
#LI4Lawyers | @NancyMyrland
Users spend an average of 17 minutes per month.
40% of users check LinkedIn daily.
20% of online adults use LinkedIn.
54% of LinkedIn users are male.
46% of LinkedIn users are female.
[The Facts]
The Facts…General Use
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
75% use LinkedIn for research.
68% reconnect with past business associates.
45% like to use LinkedIn for face-to-face networking.
Over 10 million endorsements are given every day.
Approximately 1 in 10 opt for the paid version.
The Facts…General Use
#LI4Lawyers | @NancyMyrland
ABA: 56% of law firms have a presence on LinkedIn, up from 37% two years ago
35% on Facebook | 19% on Twitter
ABA: 98% of lawyers have a presence on LinkedIn, up from 62% two years ago
33% on Facebook | 14% on Twitter
The Facts…Lawyers and Law Firms
#LI4Lawyers | @NancyMyrland
Approximately 66% used for professional reasons in past week
Approximately 40% within past 24 hours
66% use LinkedIn to connect with business & industry leaders
61% use LinkedIn to get news & information
60% use LinkedIn to connect with outside counsel
39% use to connect with outside counsel they do not work with.
The Facts…In-House Counsel
#LI4Lawyers | @NancyMyrland
Roughly nine out of ten (88%) business executives use LinkedIn
“often” or “very often.”
73% said that LinkedIn is their favorite social network, leaving
Facebook and Twitter in the dust.
The Facts…Other Executives, aka Potential Clients
#LI4Lawyers | @NancyMyrland
HOW HAS LINKEDIN CHANGED?
Blog posts on
Skills & Expertise
Endorsements in case
you want to dive deeper
http://bit.ly/NancyLI1 http:// bit.ly/NancyLI2
http:// bit.ly/NancyLI3
Skills & Expertise Endorsements
#LI4Lawyers | @NancyMyrland
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
LinkedIn has
given us
CRM
HOW HAS LINKEDIN CHANGED?
The New Contacts Feature
#LI4Lawyers | @NancyMyrland
Add A
Professional
Gallery To
Your Profile
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
“Chicago Business
Lawyer Blog”
#LI4Lawyers | @NancyMyrland
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
Add A
Professional
Gallery To
Your Profile
Guest Blog Post on
Attorney At Work
Individual Blog
Posts
#LI4Lawyers | @NancyMyrland
Add A Professional
Gallery
To Your Newsfeed
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
#LI4Lawyers | @NancyMyrland
Find Out Who Is Listening & Watching
HOW HAS LINKEDIN CHANGED?
Who’s Viewed Your Updates?
#LI4Lawyers | @NancyMyrland
Subscribe To
News
Channels (+)
HOW HAS LINKEDIN CHANGED?
LinkedIn Today
©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
Follow “Influential” Thought Leaders
LinkedIn Today
HOW HAS LINKEDIN CHANGED?
#LI4Lawyers | @NancyMyrland
More Visual More Public More Exposure
HOW HAS LINKEDIN CHANGED?
Groups
#LI4Lawyers | @NancyMyrland
“We’re
Busy
Out
Here!”
WHY SHOULD WE CARE?
#LI4Lawyers | @NancyMyrland
“LinkedIn is about
connecting talent
with opportunity at
massive scale.
Tools that enable
people to be great
at the jobs they are already doing.”
-- CEO Jeff Weiner
WHY SHOULD WE CARE?
#LI4Lawyers | @NancyMyrland
“[With LinkedIn], you
can close the distance
between yourself and
the people who you
absolutely need to meet in business.”
WHY SHOULD WE CARE?
JD Gershbein, CEO, Owlish Communications
[BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
WHY SHOULD WE CARE?
THE SPOTLIGHT
NOW SHINES ON
THE BRAND
KNOWN AS YOU
#LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT
In A Nutshell
#LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
DIGITAL BREADCRUMBS
#LI4Lawyers | @NancyMyrland
Your Profile should
package you in order
to help you connect
with the right people
online so you can
get to know one
another offline.
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
Photo
Name
Headline
Vanity URL
Your Websites
PERFECTING YOUR PROFILE
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
Summary
Experience
Skills & Expertise
Education
Certifications
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
Publications
Honors & Awards
Coursework
Additional Info
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
What’s For Breakfast? Contacts, of Course!
#LI4Lawyers | @NancyMyrland
THE NEW CONTACTS
[TURN CONTACTS INTO CONNECTIONS]
Spend Time Connecting Here
New Jobs Birthdays
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
Tag To Your Heart’s Content
[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
The Danger of Complacency
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
People You May Know
HOW DO WE CONNECT?
Always Send & Accept
Invitations With
A Custom Note!
#LI4Lawyers | @NancyMyrland
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
Comment on others’ updates.
Ask or answer a question.
Start group discussions.
Share your blog posts.
Share a blog post that might be of interest.
Reach out to connect when appropriate.
Groups
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
Followup
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
Type to Tag
Then Select
[TURN CONTACTS INTO CONNECTIONS]
Use @ Mentions
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
PROPER CARE AND FEEDING
#LI4Lawyers | @NancyMyrland
MUST BLEND WITH EXISTING PLAN
#LI4Lawyers | @NancyMyrland
A LITTLE TIME EVERY DAY
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
IF YOU CAN’T DO IT OFFLINE.
YOU CAN’T DO IT ONLINE.
#LI4Lawyers | @NancyMyrland
BUSINESS DEVELOPMENT HAS
NO MORE BOUNDARIES.
THE WORLD IS AT OUR FINGERTIPS.
REACH OUT.
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