Linked in 4 Business Presentation Amanda Hoffman

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LINKEDIN 4 BUSINESS

Everything you need to know!

Why Use LinkedIn?

Over 300 million users Worldwide

Over 3.9 million users in Australia alone (September 2014)

There are over 1 billion LinkedIn endorsements

41% of LinkedIn visits are now via mobile

LinkedIn has 5000 employees

2.1 million LinkedIn Groups

Average time a user spends a month on LinkedIn is 17 mins

Worth an estimated $7.5 billion

LinkedIn is your 1st online impression

Business

LinkedIn 4 Business LinkedIn is a powerful tool when used well will generate leads and tell people who you

are. It is NOT your resume, which is a dull, boring and bullet point history.

Your LinkedIn Profile is your Career future. It’s who you are today, how you help people and why you should be noticed. A powerful profile sells who YOU are!

LinkedIn is not just a resume source!

The BIG misconception that many business owners have is that LinkedIn is just a online CV or professional bio. If you are a job seeker, than this is the case. As a business owner you need to take an entirely different approach!

Let me assist you step by step to help you use LinkedIn correctly to :

Get Found

Attract your ideal client

Stand out

Step One

SENSATIONAL CURRENT PHOTO

You need to have a current (preferably professional) Photo!

What is a sensational photo?

Ensure that you use a photo that demonstrates the dignity and professionalism of your status and business.

Use a clear, professionally taken head shot

If you are a children’s entertainer or a clown, you might use a profile that exhibits who you are.

Do not have a picture with sunglasses, hoodie or taken with a busy background that would detract from your headshot.

Avoid provocative looks or bedroom eyes unless your LinkedIn profile is to advertise your are in the adult entertainment industry.

Step Two

ATTENTION GRABBING HEADLINE

Be creative, use keywords that apply to your profession,

add some "bling", make sure your profile stands out!

To help you be more creative with your headline:

10 LinkedIn Headlines that stand out from the crowd

http://theundercoverrecruiter.com/linkedin-headlines-stand-out-crowd-10-examples/

4 Headline Hacks to Create an Irresistible LinkedIn Profile

http://blog.brazencareerist.com/2013/09/16/4-headline-hacks-to-create-an-irresistible-linkedin-profile/

Stunning Headline Examples

Step Three

USE KEYWORDS

Ensures that you are able to be "found" on LinkedIn.

How do you do that?

Research your keywords for your industry

Check out what your competitors are targeting in keywords

Write your summary with those keywords

Fill in your experience with your keywords included in the title

Tip #1 : Use Google Keyword Tool to find keywords you should use on your profile!

Step Four

CUSTOMISE YOUR LINKEDIN PROFILE URL

Should be your name so that it is easier for search engines to identify and list you

Tip #2 : You should also include this link in your email signature, presentation

decks, business cards and any other material that you hand out.

Click Edit & change

to your name

Step Five

TELL YOUR STORY

Your have one chance for a first impression, this is where your summary remains

one of the most important areas of your LinkedIn profile. It’s the first thing

people will read, does it tell “your story”?

Less is more – Write about you in 10 seconds

Include a “Call to Action” at the end of your summary

Some Links that will help:

3 Stunningly Good LInkedIn Profiles

http://www.linkedinsights.com/3-stunningly-good-linkedin-profile-summaries/

How to Improve your LinkedIn Backgound summary

http://www.simplyhired.com/blog/jobsearch/job-search-tips/improve-linkedin-

background-summary/

Step Six

Your Experience

A powerful LinkedIn profile will include your relevant past & existing experience.

It is also very sensitive to SEO (Search Engine Optimization).

Ensure that each position listed is keyword rich so that when people “search” your

profile will be one that comes up each and every time!

Customise your Profile for Success

Customise

Personalise your information to stand out!

Go to your profile : on the right hand side of your photo is a blue “Edit” button

Edit Contact info : personalise your webpage information with a “call to action”

Use Visuals to draw attention

Five clever ways to use visuals

1. Sensational Photo that is professionally taken

2. Use your skills & endorsements section

3. Use your corporate logos

4. Rich Media | Publisher Rights

5. Be active in Groups

LinkedIn for Events

Update your personal LinkedIn profile with the event details

Create a Group for the event

Build your members by inviting connections to join

Encourage Speakers to share the event in their updates

Focus on 70% content | 30% event for updates

Share your content in relevant “groups”

Direct e-mails to your group members

http://www.socialmediaexaminer.com/10-tips-for-promoting-

your-events-with-the-new-linkedin-events-tool-2/

LinkedIn Updates

Updates

Keep your name and profession in

People’s minds. Share career &

business specific news, blogs, quote or

a tasteful funny cartoon.

Click on

to go to

Updates!

LinkedIn’s Publishing Platform

You know you have the

Publishing platform by

The little pen symbol

Under the paperclip.

You can find out more about this free blogging resource and how you can also gain access to it, please read my article :

http://www.linkedin.com/pulse/article/20140308130108-34296342-why-you-should-use-linkedin-s-publishing-platform?trk=mp-reader-card

Privacy Settings in LinkedIn

To access your account settings click on 1. HOME then your 2. profile picture as shown above 3. Privacy settings

Your Control Page in LinkedIn

Control what

people see

with your

activity

Activity Broadcasts

Untick to keep

out of activity

Save Changes

Effective LinkedIn success = FDS

DISCIPLINE – It is all to easy to get distracted, that is where you need

structure & time limits in place to keep you focused on your goals. Use

curation tools on the internet & apps on your phone to source shareable

information in your field of expertise.

FOCUS – Fans | Followers on social media will “almost” never convert into a

paying customer. This is where you need to focus on the right social media

platform the drives the right kind of traffic, traffic that will convert. Dig into your

website data and focus your updates & information to that audience.

STRATEGY – Do you have a social media calendar, excel sheet or template

where you organise all your updates | images | infographics & blogs?

Do you have a content calendar for your articles and who you will be contacting

through the year? Do you know when your audience is active online?

Stay in touch

If you’ve found this LinkedIn 4 Business workshop useful and would like to stay in

touch, or would like to receive more information on how best to utilise social

media, contact me at:

http://au.linkedin.com/in/amandahoffmann1

Linked in 4 Business Presentation Amanda Hoffman

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