Light me up! by Razelab

backgroun

d

massive crowd1000-15000 people

mobile devices99% of concert goers bring their mobile devices

glow sticks/braceletsexpensive & boring

Research focus:

Music Concertsincreasing number of music events500 int’l music concerts (2013)

idea

creating an awesome concert experience by involving the fans,

without any money to spare!

+

taking the concert to a NEW LEVEL!

idea

By using in-audible audio signals, we turn smartphones into smart glow

sticks!

The listener and controller app will produce specific lights, flashes, colors,

and patterns on the fans’ smartphones.

Technology

LMU ControllerLight Me Up

the app

business

Costumer Segments

Musicians• New Gimmicks for their show• Fans interaction

Event Organizers• New guest experience• New marketing gimmicks

Other EntertainersShow Director, Lighting Designers

business

Songs

Guests On Site Technician

Features

Revenue Streams

Revenue

24/7 Phone Support

ShowPromotion

business

Pricing Simulation

Pay-per-eventStart from IDR 10.000.000,-

500 guests

1 song emailsupport

controllerapp

SubscriptionStart from 3 monthsIDR 25.000.000.-

unlimited 2 songs

on sitetechnician

showpromotion

24/7 phone support

business

Revenue Projection in USD

1st year 2nd year0

50000

100000

150000

200000

250000

1st year15concerts

10corporate

events

10annual

celebrations

SOUTH EAST ASIA

business

Our Vision

2015 2016 2017 2018 2019

Home Appliances

Radio Broadcasting

TV Broadcasting

Retail

Light Me Up!

Num

ber

of

Use

rs

Light up your concert experience!

ADDITIONAL SLIDES

the app

pick color manually

sync with live show operation

sync with predefined light show

the app

find Light Me UP! shows and buy tickets online

share your Light Me Up! experience through social media

Show Illustration Without Light Me Up!

the app

make your show unforgettable, let the fans and their phones light the way

achievements

1st place Indosat Wireless Innovation Competition (IWIC) 8 2014Category: Lifestyle

1st place Indosat Hackathon 2014Category: Lifestyle

achievements

MoccaSecret Show at LawangWangi Gallery, Bandung

achievements

Pasific 2 ConcertPasific 2 concert by FEB Unpad