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Light me up! by Razelab

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Page 1: Light me up! by Razelab
Page 2: Light me up! by Razelab

backgroun

d

massive crowd1000-15000 people

mobile devices99% of concert goers bring their mobile devices

glow sticks/braceletsexpensive & boring

Research focus:

Music Concertsincreasing number of music events500 int’l music concerts (2013)

Page 3: Light me up! by Razelab

idea

creating an awesome concert experience by involving the fans,

without any money to spare!

+

taking the concert to a NEW LEVEL!

Page 4: Light me up! by Razelab

idea

By using in-audible audio signals, we turn smartphones into smart glow

sticks!

The listener and controller app will produce specific lights, flashes, colors,

and patterns on the fans’ smartphones.

Technology

LMU ControllerLight Me Up

Page 5: Light me up! by Razelab

the app

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business

Costumer Segments

Musicians• New Gimmicks for their show• Fans interaction

Event Organizers• New guest experience• New marketing gimmicks

Other EntertainersShow Director, Lighting Designers

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business

Songs

Guests On Site Technician

Features

Revenue Streams

Revenue

24/7 Phone Support

ShowPromotion

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business

Pricing Simulation

Pay-per-eventStart from IDR 10.000.000,-

500 guests

1 song emailsupport

controllerapp

SubscriptionStart from 3 monthsIDR 25.000.000.-

unlimited 2 songs

on sitetechnician

showpromotion

24/7 phone support

Page 9: Light me up! by Razelab

business

Revenue Projection in USD

1st year 2nd year0

50000

100000

150000

200000

250000

1st year15concerts

10corporate

events

10annual

celebrations

SOUTH EAST ASIA

Page 10: Light me up! by Razelab

business

Our Vision

2015 2016 2017 2018 2019

Home Appliances

Radio Broadcasting

TV Broadcasting

Retail

Light Me Up!

Num

ber

of

Use

rs

Page 11: Light me up! by Razelab

Light up your concert experience!

Page 12: Light me up! by Razelab

ADDITIONAL SLIDES

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the app

pick color manually

sync with live show operation

sync with predefined light show

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the app

find Light Me UP! shows and buy tickets online

share your Light Me Up! experience through social media

Page 15: Light me up! by Razelab

Show Illustration Without Light Me Up!

Page 16: Light me up! by Razelab

the app

make your show unforgettable, let the fans and their phones light the way

Page 17: Light me up! by Razelab

achievements

1st place Indosat Wireless Innovation Competition (IWIC) 8 2014Category: Lifestyle

1st place Indosat Hackathon 2014Category: Lifestyle

Page 18: Light me up! by Razelab

achievements

MoccaSecret Show at LawangWangi Gallery, Bandung

Page 19: Light me up! by Razelab

achievements

Pasific 2 ConcertPasific 2 concert by FEB Unpad