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There’s a secret to working with a great marketing agency: You need to be prepared to be a little uncomfortable. That’s the first of four little gems you’ll find in “Learn to Be Uncomfortable: Getting the Most From a Great Marketing Agency.” It’s an itty-bitty guide to what you need to know to have a fruitful partnership with a game-changing marketing and advertising agency. In addition to being OK with being a little uncomfortable, you need to be able to: • See the Emperor’s clothes revealed • Have your worldview rocked • Take it all down to bare metal “Learn to Be Uncomfortable: Getting the Most From a Great Marketing Agency” explains succinctly and incredibly engagingly why all of this happens in a successful relationship with a transformative marketing agency.
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LEARN TO BE UNCOMFORTABLE: GETTING THE MOST FROM A GREAT MARKETING AGENCY
1
THE PATH YOU’VE TRAVELED GOT YOU WHERE YOU ARE. IT WON’T GET YOU ANY FARTHER.
Yep, it’s true: If you keep on doing what you’re doing, you’ll keep on getting what you’re getting.
2
GROWTH IS CHANGE. CHANGE CAN BE UNCOMFORTABLE.
IF YOU WANT A GREAT MARKETING AGENCY EXPERIENCE,
BE PREPARED TO BE UNCOMFORTABLE.
3
A GREAT STRATEGIC MARKETING AND ADVERTISING AGENCY WILL:
Be prepared to see the Emperor’s clothes revealed.
Know your marketKnow your competitorsKnow you
4
A GREAT STRATEGIC MARKETING AND ADVERTISING AGENCY COMBINES BIG-BRAIN ANALYTICAL THINKING WITH UNBRIDLED ARTISTIC SOUL AND CREATIVITY.
Be prepared to have your worldview rocked.
5
A GREAT STRATEGIC MARKETING AND ADVERTISING AGENCY DIGS DEEP TO UNCOVER:
What truly compels and obsesses youWhat makes you tickWhat you want to do tomorrowWhat you want Wikipedia to say about you when it’s all said and done
Be prepared to take it all down to bare metal.
6
A GREAT STRATEGIC MARKETING AND ADVERTISING AGENCY WILL TURN YOU ON TO THIS UNIVERSAL (BUT RELATIVELY UNKNOWN) FACT:
You have three key audiences you must influence to win and sustain a competitive advantage.
Be prepared to learn the truth.
7
MAYBE YOU’RE READY TO KICK YOUR CURRENT AGENCY TO THE CURB.THAT CAN BE UNCOMFORTABLE, FOR SURE.(We’ve got a SlideShare tutorial to help you deal with that.)
Maybe you’re just looking to see what’s out there.
8
Regardless, if you’re ready to:
Consider being uncomfortable in a very good way
Partner with an agency that’s reshaping B2B marketing in a uniquely disruptive and incredibly effective way
… contact The Starr Conspiracy.
9
DISCOVER A GREAT STRATEGIC MARKETING AND ADVERTISING AGENCY.
DISCOVER THE STARR CONSPIRACY.
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