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reiab.com
CRM
Client Relationship Management
The goose that lays the golden egg …
everyday!
CRM
consists of the processes a company uses to
track and organize its contacts with its current and
prospective customers
CRMs in Oz …real estate agents well served
So why only 30% use one?
And in fact 10% used as a CRM
(mostly used to host web site and upload to portals)
The CRM White Elephant
• Poor support / no one in WA• Too hard / too slow, cumbersome• Huge learning curve (off putting)• Too specific to a State ,
uncustomizable• Lazy/suspicious agents (“they’re
MINE!”)
Whaddya want?• “Make it EASY!”• “Free!” (or very cheap)• “Fast, intuitive, link to properties”• “House my clients, easy to contact
them”• “Reminders, plans, coordinated”• “just want enewsletters, send listings”• “must synch with Outlook”
The Normal Spread of Folks
20% “I want the
latest& greatest!”
20% “you won’t get
me near a computer!”
CRM underpins everything!
reiwa.com Offer
reiwa.com (aussiehome.com, realestateview, nestoria)
Price Finder (CMA, ownership/sales data) TPM (listings)NTD (tenants)Market Manager (letters, data, desktop-based)CRM ??? … ‘REIWA CRM’ = ‘REAIB’
The ‘Box’ is built
8 years in planning, experimenting
1,800 hours of programmingMeetings over 1 year (2008)
Live Testing over 18 months (2009/10)Continuous redevelopment (2010/11)
What’s REIAB do?
Web-based (reiab.com)Auto has your ahc listings/staffEnter clients (Outlook synch)Has enews, email, letter, SMS…Matches propertiesPlans & activities, reminders
REIAB Demo
The CloserFREE for all aussiehomers: Apr-Jun
2011
July ON – ahc subs FALL $100+GST/mth
REIAB = $100+GST/mth per office
no cost ‘per seat’covers training, upgrades, sendsonly extras: enews designs, SMS
sends
How do I get started?
Contact Us for an office user name and password. Fill in the form on your table.
YOU then do the rest!
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