reiab.com

CRM

Client Relationship Management

The goose that lays the golden egg …

everyday!

CRM

consists of the processes a company uses to

track and organize its contacts with its current and

prospective customers

CRMs in Oz …real estate agents well served

So why only 30% use one?

And in fact 10% used as a CRM

(mostly used to host web site and upload to portals)

The CRM White Elephant

• Poor support / no one in WA• Too hard / too slow, cumbersome• Huge learning curve (off putting)• Too specific to a State ,

uncustomizable• Lazy/suspicious agents (“they’re

MINE!”)

Whaddya want?• “Make it EASY!”• “Free!” (or very cheap)• “Fast, intuitive, link to properties”• “House my clients, easy to contact

them”• “Reminders, plans, coordinated”• “just want enewsletters, send listings”• “must synch with Outlook”

The Normal Spread of Folks

20% “I want the

latest& greatest!”

20% “you won’t get

me near a computer!”

CRM underpins everything!

reiwa.com Offer

reiwa.com (aussiehome.com, realestateview, nestoria)

Price Finder (CMA, ownership/sales data) TPM (listings)NTD (tenants)Market Manager (letters, data, desktop-based)CRM ??? … ‘REIWA CRM’ = ‘REAIB’

The ‘Box’ is built

8 years in planning, experimenting

1,800 hours of programmingMeetings over 1 year (2008)

Live Testing over 18 months (2009/10)Continuous redevelopment (2010/11)

What’s REIAB do?

Web-based (reiab.com)Auto has your ahc listings/staffEnter clients (Outlook synch)Has enews, email, letter, SMS…Matches propertiesPlans & activities, reminders

REIAB Demo

The CloserFREE for all aussiehomers: Apr-Jun

2011

July ON – ahc subs FALL $100+GST/mth

REIAB = $100+GST/mth per office

no cost ‘per seat’covers training, upgrades, sendsonly extras: enews designs, SMS

sends

How do I get started?

Contact Us for an office user name and password. Fill in the form on your table.

YOU then do the rest!