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5 Steps to identifying and protecting Intellectual Property when crowdfunding!
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Mary Juetten, Founder & CEO@traklight #practicesafecf
Feb 24, 2014PRACTICE SAFE CROWDFUNDING™
Entrepreneurs’ World
Innovation Capture is Hard
“
Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
Summary
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
NO legal advice provided!
IP Misconceptions
• IP is just for Tech companies & Patents are the only IP for inventors.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
1: ID your IP 2: PROTECT IP
WHY WHO
WHAT
WHEN
WHERE
✔
3: PICK A PLATFORM
REWARDS BASED:Kickstarter & Indiegogo, How it works online!
EQUITY BASED:Not yet legal Online Business Planning
OTHER:
Angel List, Lending Club, Georgia CF
GET READY NOW
Equity is not yet Legal
Create a Pipeline
Same steps as other Financing Sources
REWARDS
CHOOSE THE BEST PLATFORM FOR YOU:
• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC
4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com
CONTENT IS KING
Expert
Blogs
Speaking
Social Media
PR
Start working on this
before you launch your
campaign.
Traklight blog
ONLINE
Campaign
Business Plan
Projections
`
5: CREATE PITCH
Ignorance is NOT a Defense
Be Careful:
Video
Copy
Business Plans
READ READ READ
Read License & Permission to Use
Thank you!
Mary Juetten
mejuetten@traklight.com
@traklight
IDENTIFY. PROTECT. SUCCEED.
www.traklight.com
TAKE OUR FREE RISK QUIZ
Slideshare: Traklight
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