"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

Mary Juetten, Founder & CEO@traklight #practicesafecf

Feb 24, 2014PRACTICE SAFE CROWDFUNDING™

Entrepreneurs’ World

Innovation Capture is Hard

“

Start on the Right Trak

Do NOT start with creating a:

Campaign

Pitch

or

Business Plan

THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Summary

IDENTIFY IP

PROTECT IP

PICK A PLATFORM

BUILD SOCIAL CAPITAL

CREATE A PITCH

What is IP?

• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes

NO legal advice provided!

IP Misconceptions

• IP is just for Tech companies & Patents are the only IP for inventors.

• You can copy anything without a copyright ©

• You can copyright an idea.

• Domain = TM

• If I pay for it, I own it.

1: ID your IP 2: PROTECT IP

WHY WHO

WHAT

WHEN

WHERE

✔

3: PICK A PLATFORM

REWARDS BASED:Kickstarter & Indiegogo, How it works online!

EQUITY BASED:Not yet legal Online Business Planning

OTHER:

Angel List, Lending Club, Georgia CF

GET READY NOW

Equity is not yet Legal

Create a Pipeline

Same steps as other Financing Sources

REWARDS

CHOOSE THE BEST PLATFORM FOR YOU:

• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC

4: RAISE SOCIAL CAPTIAL

Success is directly related to Social Capital

Social Capital is more than Social Media

Quality not Quantity

social icon: creative nerds, iconarchive.com

CONTENT IS KING

Expert

Blogs

Speaking

Social Media

PR

Start working on this

before you launch your

campaign.

Traklight blog

ONLINE

Campaign

Business Plan

Projections

`

5: CREATE PITCH

Ignorance is NOT a Defense

Be Careful:

Video

Copy

Business Plans

READ READ READ

Read License & Permission to Use

Thank you!

Mary Juetten

mejuetten@traklight.com

@traklight

IDENTIFY. PROTECT. SUCCEED.

www.traklight.com

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Slideshare: Traklight