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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
The Gen Y influence
And how they’re changing the way we educate and train our workforces
Home
About today
About Me
Gen Y world
Social evolution
Mediums
Getting ready
Social Leadership
Q & A
http://www.prlog.org/11593579-social-media-marketing-seo-seminar-in-boca-announced-by-new-media-new-marketing-inc.html
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Guidelines for today
• Available for download from slideshare.net/kellydwyer22
• Ask questions – at any time!• Language barriers• Principle of two feet• “Education” is interchangeable, formal
study as well as workforce development
• Have fun and take away one action item for your workplace or your career
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Guidelines for today
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Ideas from the audience
Table discussions
Further inspiration
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Today’s outline
• Gen Y – who are they, why they matter• Evolution of learning• What technologies/media?• Is your organisation ready?• Leading your organisation for success• Questions and Answers
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
About Kelly Dwyer
Leadership credentials• Chair Academy Foundation Graduate• Chair Academy presenter and soon to
be shadow facilitator• Team Leader, Systems and Quality• Team Leader, Marketing• Cricket Captain / Vice Captain• Rugby Club President• School Vice Captain• Rotary Exchange Student
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
About Kelly Dwyer
Gen Y credentials• Born October 1980• Have cell, iPhone but no landline• Accounts with Facebook, Twitter,
Google+, LinkedIn, Klout, YouTube, Pinterest
• Work around the clock• Socialise around the clock• Maintains work/life balance!
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
About Kelly Dwyer
Kelly Dwyer just uploaded a new photo:1982 – my first cell phone!Home
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
About you!
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Activity: iPhone Bingo!
Facebook, Email, Twitter
LinkedIn, YouTube, Skype
iPad, Laptop, iPhone
Yammer, Pinterest
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Gen Y – who are they?
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• Veteran/Silent (b. 1928-1945)• Baby Boomer (b. 1946-1964)• Gen X (b. 1965-1980)• Gen Y / Millennial (b. 1981+)
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Who’s in our audience today?
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
What do we think of Gen Y?
F ForresterHome
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Kelly Dwyer How else would you describe Gen Y?Just now ▪ Like
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Gen Y in the workplace
• Open communication style including feedback
• Quick and responsive• Collaborative development• Shared resources and knowledge• Strengths valued and encouraged• Look for mentor relationships to build
business skills
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Social media becomes way of life
Mark Twain 2.0Dance like the photo’s not being taggedLove like you’ve never been unfriendedTweet like nobody’s following…
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Evolution of Learning
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http://mastersofmedia.hum.uva.nl/2010/10/14/evolution-of-twitter-through-alternative-ways-of-usage/
Out of the technological age and into what?
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Gen Y in education and the workplace
Brandon Hall GroupFrom our webinar, “Let’s get mobile”, a look at the Learning Progression over time
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer Matt ChurchWhen Google is your professor and Wikipedia is your encyclopaedia, you can become a kitchen expert in almost anything.
Knowledge is everywhere
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Kelly Dwyer
Knowledge holders to skills developers
Alvaro González-AlordaThe End of Teaching as we know it:http://www.slideshare.net/agalorda/the-end-of-teaching-as-we-know-it
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Why does social media matter?
Social Media ExaminerMass adoption of social media: Nearly 80% of all active U.S. Internet users regularly visit social media sites (Nielsen). And while consumers spend 25% of their Internet time on social sites, Facebook has become the most visited website in the world.
http://www.socialmediaexaminer.com/businesses-to-fully-embrace-social-media-in-2012-2/#more-15373
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Kelly Dwyer Social media allows us to share and develop knowledge quickly and easilyJust now ▪ Like
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Kelly Dwyer
Why does social media matter?
Brandon Hall GroupWebinar: OMG! Using social talent management to engage employees – today’s workforce
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
How do we stay relevant?
• Social media allows any one to be an expert
• Shift from knowledge holder to helping knowledge holders make sense and apply the wisdom
• Gen Y are knowledgeable in many technological areas, how does their knowledge translate to the business world?
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What mediums are out there?
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What can they be used for?
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Smart phones / tablets- Replace paper notepads- Replace text books- Apps- Accessing social networks (common
use!)
Source: PR 2.0 Blog March 2012
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Discover, share, communicate, learn
Source: Altimeter Group via PR 2.0 RSS feed, March 2012
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Social networks• Facebook, LinkedIn, Google+, Yammer,
myspace, Edmodo- Customer Service- Crowd source (brainstorm)- Build relationships- Identify and connect with experts- Blending into VOIP/messaging services
www.facebookforeducators.org
What can they be used for?
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Messaging Services• Twitter- Customer Service- Discussions- Identify and connect with experts- Professional development – “follow”
topics- News doesn’t break anymore, it tweets
What can they be used for?
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Case Studies – Customer Service
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http://www.socialmediaexaminer.com/how-wells-fargo-tracks-twitter-interactions/
Wells FargoHow we use Twitter for great customer service
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
VOIP / Messaging Services• Skype, Oovoo, Instant Messenger- Replace phone calls for quick questions- Build rapport over geographical
distance (e.g. Momentum sessions)- Replace conference calls to enable
visual cues to be understood
What can they be used for?
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Video and Photo channels• YouTube, TED Talks, Slideshare,
webinars- Training and development- Inspiration, discussion points- State of the Union on Slideshare• Pinterest, Flikr- Present thoughts, crowdsource- Share interests- Inspire to create
What can they be used for?
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GEN Y IN THE LEADERSHIP CHAIRY
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What can they be used for?
http://pinterest.com/jheil65/what-does-learning-look-like/
pinterestWhat does learning look like?
Kelly Dwyer Changes the paradigm of learning, a picture says a 1000 words. What does our education system currently say about learning through pictures?Just now ▪ Like
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Kelly Dwyer
QR Codes- Added to hand outs for instant access
to further materials- To meet new people!
What can they be used for?
http://www.youtube.com/watch?v=0RrXcm89FAo
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Kelly Dwyer
So many mediums!
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http://www.buzzom.com/2011/10/global-social-media-revenue-growing-fast-set-to-reach-29-1-bn-by-2015/
It can be hard to move forward when you feel like you’re conducting so many channels!
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Don’t over do it!
Brandon Hall GroupThink beyond tools and technologyHome
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Kelly Dwyer
The barriers
• It will never work!!- No budget- Staff don’t have skills- Don’t have a purpose for it- Don’t have the technology- Will waste time- Can’t measure ROI
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Overcome the barriers - attitude
Brandon Hall Group“Time waster” or essential business?Home
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Overcome the barriers - attitude
Pete Williams (Deloitte Digital)I don’t worry about my staff doing Facebook in work time. I worry more about them working during Facebook time.
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Open Leadership
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Charlene Li (Altimeter Group)Technology is nothing without the ability to implement and must be top down.
Kelly Dwyer Thinking about your own organisation, read the statements on the following slide. How open is the leadership? The more you agree, the more open the leadership is.Just now ▪ Like
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Kelly Dwyer
Open Leadership
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1. My organization is disciplined about keeping company information confidential, so that people feel comfortable sharing sensitive information.
2. The executive team takes the time to explain to employees how decisions are made.
3. Technology and processes are in place to facilitate sharing and collaboration.
4. The organization is committed to hearing from and talking with customers and employees - even when those conversations may be negative in tone.
5. The organization actively encourages employees and customers to contribute their ideas and best practices
GEN Y IN THE LEADERSHIP CHAIRY
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Open Leadership
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How does this relate to Gen Y?
GEN Y IN THE LEADERSHIP CHAIRY
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Open Leadership
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Deloitte AustraliaWe have taken care – supported by an open and inclusive social media policy and guidelines – that no heavy hand has been laid on our people to curb their innovation
Kelly Dwyer Would you expect to hear this from your own organisation?Just now ▪ Like
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Kelly Dwyer
May the force not be with you!
http://www.toothpastefordinner.com/archives/2011/Jun
Toothpaste for dinnerNot every organisation is ready for socialHome
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Organisational culture
Brandon Hall GroupTangible and intangible culture indicators
Kelly Dwyer Do your actions as a leader reward collaborative behaviour now? How will you shift to a social paradigm where collaborative is central?Just now ▪ Like
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Implementing new and social media
Kraft Foods“… it’s about transforming the way people operate at Kraft…”
NewsGator Talks with Kraft Foods about Enterprise Collaboration in the Cloud
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Overcoming the barriers
Brandon Hall GroupAlways start with your goals in mind when working with social media – if you don’t then you will never be able to measure success
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Brian Solis How do you calculate ROI on Social Media? Start with my blog post… 20 April 2011 ▪ Like
Social Media Examiner A follow on from Brian’s great blog post: A simple way to calculate ROI20 May 2011 ▪ Like
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Collaboration
https://www.huddle.com/blog/online-collaboration-making-it-work-for-your-organization/
huddleOnline Collaboration: Making it work for your organization
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Kelly Dwyer Online collaboration can be an easy and non-threatening place to startJust now ▪ Like
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Making it work for your organization
1. Identify a project / program / campaign where there is a true need for online collaboration
2. A little bit of top-down pressure and leading by example goes a long way
3. Make sure you establish best practice from the outset
4. Make it the only way to access useful or vital information
5. Engage, engage, engage! (from huddle: Making online collaboration work)
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GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer Grey’s AnatomyArt imitates real life #twitterintheworkplace
Making it work for your organisation
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http://www.youtube.com/watch?v=P2F5w4hsouw
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Trust not control
• Social Media policies- Unique to organisations- Cannot predict all the variables- Needed as a guide to staff to empower
them to use the technology to add value to the business
http://www.socialmediaexaminer.com/10-tips-for-creating-a-social-media-policy-for-your-business/
10 Tips for creating a social media policy
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Summary
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• Gen Y influence changing our worlds• Social learning evolution• Mediums for change and how it
improves your business• Assessing where your organisation is
positioned• How to lead successful
implementation
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Summary
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Brandon Hall GroupThe social network is more important than the social tools, but the social relationship tops everything.
Kelly Dwyer Any questions?Just now ▪ Like
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Kelly Dwyer
The world has changed!
Indeed, this is a time when organizations will invest in change to better adapt to emerging market opportunities, to more successfully engage with customers, employees and stakeholders, rethink systems and processes, and ultimately,
revive the company’s vision, mission and purpose. The result is an adaptive
culture that signals an end to business as usual.
Brian Solis, PR 2.0 blog
GEN Y IN THE LEADERSHIP CHAIRY
Kelly Dwyer
Connect with me
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linkedin.com/kelly_dwyer22
facebook.com/kelly_dwyer22
@kelly_dwyer22
kelly_dwyer22
gplus.to/KellyDwyer22
pinterest.com/kellydwyer22
kdwyer@wodongatafe.edu.au
Download the presentation: www.slideshare.net/kelly_dwyer22
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