Katerina Shapira, Account Success Manager, AppsFlyer

How to optimize your game retention

with data-driven analytics

Leading the Mobile Advertising Analytics Market

Leading Globaly

Beijing

Bangkok

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Singapore

Guragon 

Leading in Scale

* *

*Market share of Apps with SDK installed*App actively using SDK

Leading in Scale & Retention

Back to Basics.

MobileAdvertisingAnalytics

What is it

Why do you need it

Gaming Overall Retention - Top 15

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Video Networks’ Retention Domination

In-App vs. Affiliates – No Contest

Gaming Overall Retention - Top 15

Affiliate Trumps Incentivized

Video Networks’ Retention Domination

Head to Head

OS Retention Level Gap – iOS Dominates

iOS Domination Broken Down

Android ShiningLeads iOS in overall retention among two Categories although trend changes over time

Overall Retention +87%

+101%

+65%

+24%

+85%+65%

+24%

Overall Retention +74%

Day 1 Day 7 Day 30 Day 1 Day 7 Day 30

Affiliate Networks Incentivized Networks

1 2 3 4 5

6 7 8 9 10

11 12 13 14 15

16 17 18 19 20

21 22 23 24 25

Power Ranking - Gaming

1 2 3 4 5

6 7 8 9 10

11 12 13 14 15

16 17 18 19 20

21 22 23 24 25

Power Ranking - Gaming

Key Takeaways

Big Data is King

Video Perfect for Mobile

FacebookPower

Key Takeaways

Best Practices .

Tip #1: Easy Come, Easy Go

D1: 28% D7: 11% D30: 7%

Tip #2: Use Notifications

...But treat players differently

Newbies Hardcore Champions

Tip #3: Build a Community

Users retain longer and spend more when they have a social login

Tip #4: Release Updates

Know your market, know your customers .

Tip #5: Reviews & Ratings

Read the feedback, it matters!

Спасибо!

katerina@appsflyer.com