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Texting is Not Dead
(but the guy above may be)
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The Next 22 and ½ Minutes...
How texting (or SMS) works
Huge audience, huge opportunity
SMS and other technologies
Yeah, but…
Case studies & examples
Where to start
Huge Audience, Huge Opportunity.
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Our Love Affair with Text Messaging
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Pew Research Center (Sep 2011)
3 out of 4 Americans send and receive text messages
1 in 3 prefer texting over talking
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Active Mobile Phones in the US
99% - SMS Capable
40% - Smartphones
6% - Scanned a QR Code(comScore, June 2011)
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SMS and Smartphones
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SMS and Smartphones
SMS and Other Technologies
How they compare and work together.
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&
SMS & Smartphone Apps
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&
SMS & Mobile Websites/Video
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&
SMS & QR Codes
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&
SMS & Email
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&
SMS & Social
Yeah, but…
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Yeah, but…
Is this just for targeting “young” people?
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Yeah, but…
It’s only 160 characters.What can we really say?
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Yeah, but…
Who really wants to get marketing text messages?
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Yeah, but…
Won’t SMS just become filled with spam?
Case Studies & Examples
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At Events: AMA, Pittsburgh Chapter
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On the Radio: LASIK Surgery
“Text LASIK to 12345 for your chance to win free LASIK surgery”
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On TV: Chicago’s Shedd Aquarium
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On TV: Chicago’s Shedd Aquarium
SMS vs. Web Entries
52%
16%
16%
16%
SMS (FOX)URL (NBC)URL (ABC)URL (CBS)
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SMS and Traditional Media
Easiest call-to-action
Measures the media
Builds database from media
Cost-effective
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More Ideas
Capture data – email, zip code, etc.
Voting & surveys
Text-to-screen
Text in questions
Custom applications & alerts
Where to Start?
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On Location
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Measure & Enhance Traditional Media
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Capitalize on Missed Opportunities
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Do This -
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At Your Events
For your chance to win a $50Amazon.com or iTunes gift card…
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At Your Events…text the word FRESH
followed by your email address to 77007
TO: 77007
MESSAGE:
Fresh email@company.com
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At Your Events…text the word FRESH
followed by your email address to 77007
More Questions?
Justin@jainteractive.com@JustinPGH412.334.6835
JA.TXT SMS Marketing Platformwww.jatxt.com
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