Jon DiPietro's Online CV

Jon  DiPietro’s  Online  CV  

Inbound  Marketing  

Professional  

I  help  companies  evolve  from  outbound  to  inbound  marketing.  

Directus    Mailae  

I  help  companies  evolve  from  outbound  to  inbound  marketing.  

Coldus    Callerus  

Directus    Mailae  

I  help  companies  evolve  from  outbound  to  inbound  marketing.  

Coldus    Callerus  

Directus    Mailae  

Emailia  Spammeria  

I  help  companies  evolve  from  outbound  to  inbound  marketing.  

Coldus    Callerus  

Directus    Mailae  

Emailia  Spammeria  

Inboundinae  Marketeae  

Why?  

Why?  Because  I  believe  in  a  business  world  made  

better  through  marketing.  

Outbound  marketing  is  rude    and  makes  people  sad…  

Inbound  marketing  rocks  and  makes  people  happy!  

How  did  I  get  here?  

I was the type of kid who loved getting microscopes, chemistry sets and Legos as presents.

Then  I  got  this  for  Christmas  in  1982.  And  a  computer  geek  was  born.  

I  started  my  career  designing  industrial  control  systems  like  this  one.  

I  co-­‐founded  a  software  company  in  1997.  

We  built  websites,  too.  

In  2006  I  joined  LinkedIn  and  my  

life  changed.  

I  discovered  social  media  and  instantly  knew  it  

changed  EVERYTHING!  

So  I  started  telling  people  about  it.    And  blogging.  And  Tweeting.  

In  2008  I  chose  the  red  pill  and  became  a  full-­‐time  inbound  marketing  consultant.  

In  2010  I  received  the  prestigious  Emerging  Leader  Award  from  the  International  Society  of  Automation.  

In  2011  I  wrote  a  book.  

Now,  in  addition  to  consulting,  I’m  also  a  professional  speaker,  coach  and  trainer.  

Skillset  

Strategic:  I’ve  developed  a  successful,  comprehensive  inbound  marketing  methodology.  

Tactics  

Tactics  Ta

ctics  

Tactical:  Using  knowledge,  technique  and  experience  to  get  results.  

Tactics  

Tactics  

Results  

Content  

Disk  Jockey   Attorney   Radio  Show   Professional  Association  

Industrial  Services  

B2C   B2B  I  build  great  websites  across  the  spectrum.  

Content  Blogging  Since  

2008  

Content   Prolific  Content  Producer  

eBooks  

Videos  

Presentations  

Search   Organic  &  PPC  Experience  

Organic  SEO  

Google,  Facebook  &  LinkedIN  PPC  

Social  Media   Recognized  Thought  Leader  

Focus  on  ROI  

I  Practice  what  I  preach!  

Conversion   Moving  the  Needle  

Calls  to  Action  

Landing  Pages  

Lead  Nurturing  

Analytics   Measure  and  Manage  

Conversion  Rates  and  Sources  

Nov Dec Jan Change Impressions 29,619 23,735 27,369 15.31% Clicks 298 283 319 12.72% CTR 1.01% 1.19% 1.17% -2.25% Cost $607.52 $616.78 $672.57 9.05% CPC $2.04 $2.18 $2.11 -3.26% Conversions 2 2 5 150.00% CoR 0.67% 0.71% 1.57% 121.79% CPCo $303.76 $308.39 $134.51 -56.38% ROI 1085% 1067% 6591%

Return  on  Investment  

Results  

ISA  Interchange  

Proposed,  designed  and  implemented  online  blogging  and  social  media  initiative  for  the  International  Society  of  Automation.    

•  Grew  monthly  visits  from  0  to  2,600  in  first  six  months.  

•  Site  has  maintained  150%  year-­‐over-­‐year  growth  rate.  

Girard  at  Large  

Migrated  existing  1,200  page  Joomla  website  to  WordPress.  Implemented  major  architectural  changes  that  resulted  in  nearly  instant  improvement  in  search  engine  visibility.    

•  Increased  organic  search  impressions  by  300%  in  less  than  30  days.  •  Website  visits  increased  250%  after  one  month.  

OASIS  Alignment  

Redesigned  existing  AdWords  campaign  by  optimizing  keywords  and  creating  dedicated  landing  pages  to  increase  quality  score.  Launched  inbound  marketing  campaign  including  blog,  free  resource  downloads  and  email  marketing  program.    

•  Reduced  overall  AdWords  cost  per  click  by  56%  after  60  days.  •  Blog  launch  resulted  in  30  day  payback.  

Connect  With  Me  

Subscribe  to  my  newsletter:  domesticatingit.com/subscribe  

Connect  on  Social  Media  

twitter.com/JonDiPietro  

facebook.com/DomesticatingIT  

linkedin.com/in/JonDiPietro  

slideshare.net/DomesticatingIT  

plus.google.com/107803256041453151989  

Contact  Me  

jon@jondipietro.com  

“Boring  is  invisible.  Remarkable  products  and  remarkable   people   get   talked   about.   How  can   you   squander   even   one   more   day   not  taking  advantage  of  the  greatest  shifts  of  our  generation?   How   dare   you   settle   for   less  when  the  world  has  made   it   so  easy   for  you  to  be  remarkable?”  

Seth  Godin  

Thanks   for   checking  out  my  online  CV  –  and  thanks  especially  for  staying  until  the  end!