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Jon DiPietro’s Online CV
Inbound Marketing
Professional
I help companies evolve from outbound to inbound marketing.
Directus Mailae
I help companies evolve from outbound to inbound marketing.
Coldus Callerus
Directus Mailae
I help companies evolve from outbound to inbound marketing.
Coldus Callerus
Directus Mailae
Emailia Spammeria
I help companies evolve from outbound to inbound marketing.
Coldus Callerus
Directus Mailae
Emailia Spammeria
Inboundinae Marketeae
Why?
Why? Because I believe in a business world made
better through marketing.
Outbound marketing is rude and makes people sad…
Inbound marketing rocks and makes people happy!
How did I get here?
I was the type of kid who loved getting microscopes, chemistry sets and Legos as presents.
Then I got this for Christmas in 1982. And a computer geek was born.
I started my career designing industrial control systems like this one.
I co-‐founded a software company in 1997.
We built websites, too.
In 2006 I joined LinkedIn and my
life changed.
I discovered social media and instantly knew it
changed EVERYTHING!
So I started telling people about it. And blogging. And Tweeting.
In 2008 I chose the red pill and became a full-‐time inbound marketing consultant.
In 2010 I received the prestigious Emerging Leader Award from the International Society of Automation.
In 2011 I wrote a book.
Now, in addition to consulting, I’m also a professional speaker, coach and trainer.
Skillset
Strategic: I’ve developed a successful, comprehensive inbound marketing methodology.
Tactics
Tactics Ta
ctics
Tactical: Using knowledge, technique and experience to get results.
Tactics
Tactics
Results
Content
Disk Jockey Attorney Radio Show Professional Association
Industrial Services
B2C B2B I build great websites across the spectrum.
Content Blogging Since
2008
Content Prolific Content Producer
eBooks
Videos
Presentations
Search Organic & PPC Experience
Organic SEO
Google, Facebook & LinkedIN PPC
Social Media Recognized Thought Leader
Focus on ROI
I Practice what I preach!
Conversion Moving the Needle
Calls to Action
Landing Pages
Lead Nurturing
Analytics Measure and Manage
Conversion Rates and Sources
Nov Dec Jan Change Impressions 29,619 23,735 27,369 15.31% Clicks 298 283 319 12.72% CTR 1.01% 1.19% 1.17% -2.25% Cost $607.52 $616.78 $672.57 9.05% CPC $2.04 $2.18 $2.11 -3.26% Conversions 2 2 5 150.00% CoR 0.67% 0.71% 1.57% 121.79% CPCo $303.76 $308.39 $134.51 -56.38% ROI 1085% 1067% 6591%
Return on Investment
Results
ISA Interchange
Proposed, designed and implemented online blogging and social media initiative for the International Society of Automation.
• Grew monthly visits from 0 to 2,600 in first six months.
• Site has maintained 150% year-‐over-‐year growth rate.
Girard at Large
Migrated existing 1,200 page Joomla website to WordPress. Implemented major architectural changes that resulted in nearly instant improvement in search engine visibility.
• Increased organic search impressions by 300% in less than 30 days. • Website visits increased 250% after one month.
OASIS Alignment
Redesigned existing AdWords campaign by optimizing keywords and creating dedicated landing pages to increase quality score. Launched inbound marketing campaign including blog, free resource downloads and email marketing program.
• Reduced overall AdWords cost per click by 56% after 60 days. • Blog launch resulted in 30 day payback.
Connect With Me
Subscribe to my newsletter: domesticatingit.com/subscribe
Connect on Social Media
twitter.com/JonDiPietro
facebook.com/DomesticatingIT
linkedin.com/in/JonDiPietro
slideshare.net/DomesticatingIT
plus.google.com/107803256041453151989
Contact Me
“Boring is invisible. Remarkable products and remarkable people get talked about. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
Seth Godin
Thanks for checking out my online CV – and thanks especially for staying until the end!
