Jeff Widmer Portfolio

portfolio

jeff widmer

communications strategy

brand identity

brand concepts

annual reports corporate brochures posters online ads

campaigns

presentations video websites print ads

social media strategy

content creation + curation

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blogs

Twitter

Facebook

LinkedIn

YouTube

Pinterest

communities

mobile

wikis

websites

intranets

video

books

private-label magazines

annual reports

articles

brochures

digital

newsletters

traditional

newsletters

exhibits

expert source positioning

customer profiles

corporate

profiles

presentations

white papers

crisis communications

merger communications

sponsored editorial

speeches

arts

op-ed

public relations

media relations

investor relations

community relations

employee relations

motivational programs

public policy

government relations

training materials

legal publications

nonprofits

I have a passion for writing

about the people who benefit from our brands. The author of The Spirit of Swiftwater and other books, websites, and collateral, my work bridges journalism and marketing, public relations and copywriting. It ranges from the creation of strategic communications plans to the production of their content. A veteran of editorial, agency, and corporate life, I have directed TV commercials and conducted on-camera field interviews, written radio spots and the entire content of microsites, magazines, and annual reports. That has led to a rich and varied work experience, from covering the construction of America’s first space shuttle to writing a nationally syndicated column on music and spoken-word audio. Specialties include corporate history, ghosted memoir, and collateral in every form, channel, and platform. Clients have included leading brands such as Crayola, Mack Trucks, Rank Group plc, and Sanofi Pasteur. My writing has won numerous awards from the International Association of Business Communicators and the Pennsylvania Newspaper Association.

widworks@gmail.com