JamiQ at FreSh

The Business of Social

Kelvin Quee Head, Partnerships kelvin.quee@jamiq.com @kelvinq +65 9177 3635

Helpful – http://blog.jamiq.com http://slideshare.net/jamiq http://vimeo.com/jamiq Drop me an email and I will send you materials shown here. Available for conversations this Friday 6 am – 1130 am ibis Jakarta Slipi

Truth is

I don’t know anything about social media outside of Singapore.

To spark a discussion To share what JamiQ is doing up north To show social media is important and profitable for brand owners To seek advice in Indonesia

Real-time Crisis Monitoring: DBS Network Failure

Later spike due to amplification of news coverage in local media.

83% of the buzz around this crisis comes from Microblogs.

Spike forms as people realize ATMs and Internet Banking are down. 95% of the posts are from microblogs like Twitter and Plurk.

Real-time Crisis Monitoring: DBS Network Failure

DBS CEO apologizes on webpage, and story is covered on front page on both Straits Times and Business Times.

Just when all the chatter had died down…

Real-time Crisis Monitoring: IBM gets dragged into the crisis

DBS CEO’s apology mentions failure of IBM to keep the system up. Local and international jumped on this story.

Few mentions of IBM when the system first went down.

Real-time Crisis Monitoring: IBM gets dragged into the crisis

Dramatic increase in negative mentions of IBM.

At first not much blame was given to IBM.

Vendor Promotions 29%

Visitor Excitement 25%

Mobile Apps 12%

Setting Up 10%

CommunicAsia Marketing

10%

Registration Closed 4%

Jobs at CommunicAsia 2%

Skype CEO 2%

3D 2%

Product Launch 2% Party

2%

In the week leading up to CommunicAsia

2010, what are Singaporeans saying about

the major ICT event on the social media?

1. Participating vendors are tooting their

horns loud and clear making up the

largest slice of the pie.

2. Lots of visitor excitement from the

ground.

3. It’s a pity that Skype’s CEO being here

isn’t received with much fanfare.

4. Some vendors are still looking for “booth

babes” at the eleventh hour.

5. Folks involved in setting up can’t wait for

the event to begin and their work to end.

6. Disappointment from some that

registration is closed.

7. Why are people talking about the Navteq

AfterParty at Brewerkz even before the

event starts?!

8. Product launch of world’s first 14

megapixel camera phone. Isn’t that a

camera that makes phone calls then?

Created on 11 June 2010 by

17%

14%

14%

Skype

Samsung

Envivio

Yahoo!

Powerwave

NTT Docomo

ZTE

Altai

Motorola

Sony Ericsson

ADC

NokiaLTE IPTV Satellite SMS Wi-Fi WiMAX

Technology & Companies at

CommunicAsia 2010

LTE gets the most chatter

this year. Does that mean

it’s going to be the winning

4G standard in Asia?

Fair enough. Skype brought

their CEO down, gave the

keynote, and had the best

booth. No challenge here.

Data and trending by JamiQ. For more social media

intelligence, visit jamiq.com.

Social media is too interesting to be just charts and tables.

.com

Exploring the social

media with three

telcos on Twitter

The Straits Times, 4 November 2010

http://vimeo.com/jamiq

The Business of Social

Kelvin Quee Head, Partnerships kelvin.quee@jamiq.com @kelvinq +65 9177 3635

Helpful – http://blog.jamiq.com http://slideshare.net/jamiq http://vimeo.com/jamiq Drop me an email and I will send you materials shown here. Available for conversations this Friday 6 am – 1130 am ibis Jakarta Slipi