This is the edited version of slides used to present Koprol at FreSh on March 19, 2009. Some private images have been taken off, while some verbal explanations are now added as subtitles in red

boxes.

Last month at FreSh

Some attendees were accessing Koprol and reporting the event live (Photo: Chandra Marsono)

“Beat It, Facebook!”

A few days later, Koprol was featured in Jakarta Globe with this headline on the frontpage (Photo: Sari)

“Pesaing Twitter Asli Indonesia”

Then last week, Tempo featured Koprol as a “Twitter competitor”

What is Koprol?

Koprol is a location-based social networking site, aimed for Indonesians. It tells you where your friends are and what they’re doing, and more interestingly, who’s nearby and what’s happening

around you.

Like favorite social sites, you can share your “status” or short posts, but with location!

You can post photos you just took, and add comments to create interesting discussions

Search a place by typing whatever you can think of. Restaurant, mall, neighborhood.

See what people are doing at different spots within an area

See what’s happening within a building. Who’s eating, buying, watching what.

New mobile version

We just released the new version of our mobile site today. Try it out at m.koprol.com (Photo: Satya W)

Flashback

SkyEight + Tulakom

One year ago, SkyEight shared Tulakom their plans to develop a mobile application (Photo: Satya W)

@ home

@ Social House

@ Senayan City @ work

@ Bekasi

@ Bandung

@ Oakwood

@ Pacific Place

We see people using their status in Facebook, Plurk, Twitter, etc, to state their locations.

Rise of smartphones

We see smartphones like BlackBerry on various kinds of people in Jakarta, but not for local content

Interface

September 2008

One of the earlier mockups felt too much like a regular microblogging site

November 2008

Header indicate location, but still need stronger sense of place

December 2008

Multi-column layout provide more place information. Tabs show names of places.

December 2008

Tabs moved to the left side, allowing content to move closer to the top.

February 2009

The layout we have now. Stream of posts in middle column, and stream filters on the left.

March 2009

Our layout probably made sense. Somebody has a similar idea.

Private Alpha

Crash!

Closed test really helpful. To avoid another crash, we improved the server and limited members.

Private Alpha790

Members increased constantly while new features added. Thank you to 790 testers to date.

Features

Commenting

Powerful conversation tool. Track responded posts, mentions of your name, unread comments.

Search Places

Type a place and check in. Intuitive, universal, safe way to state your location.

Maps

Google Maps for every place. But this is only the start.

Upcoming Features

Privacy

Protect from spam, hecklers, stalkers, or hide from your annoying friend (Photo: Rune T)

GPS & BTS Triangulation

For easier check-ins, but we will ensure accuracy and privacy

Connect

To work well with your favorite social networks, even improve their usefulness

Native Apps

To not just work in various devices, but also provide unique experiences

Business model?

Monetization

• Location-targeted advertising

• Not just restaurants. Any kind of shops.

• Credit card promotions• Mall guide• Premium listing &

Premium user accounts.• Contextual advertising.

Respect users.

Summary

Hyperlocal

Customized to city lifestyle and how we socialize.

All about location and tailored to our daily movements and hangouts in the city (Photo: Kania)

Consumers

Not just a people locator. It’s a social network of

consumers.

Not just a technical tool, but actually a network of people sharing consumer info (Photo: Satya W)

Platform independent

For everyone

Does not require any particular brand of device, it’s for anybody with a computer or mobile phone.

We’re one of you. We listen.

We make products that people like ourselves would use (Photo: Kania)

Thank you!

End

Blog coverage of this event:http://www.salsabeela.com/2009/03/20/fresh-mobile-creativity/

http://freshyourmind.com/2009/03/22/fresh-mar09-mobile-creativity/

Photos of this event:http://www.flickr.com/photos/salsabeela/archives/date-taken/2009/03/19/detail/

http://www.flickr.com/photos/chandramarsono/archives/date-taken/2009/03/19/detail/

More about Koprol: blog.koprol.com