IQMS Networking Day

Digital  Media  for  Plas0cs  Execu0ves  

@EricSchwartzman  

Nov.  7,  2013  

One  Word  

Two  Words  

Brian  Solis  

Scale  and  Scope  

Controlled  Marke0ng  Channels  

Direct Sales

Trade Shows

Website

Trade Publications

Ad  Spending  Trends  

Blogs/Podcasts  

 Social  Networks  

Content  Social  Networks  

Geo  Networking  

Apps  

Social  Media  

Email  

Search  

Monitoring  

New  Media  

Digital  Spending  

Page  8  

•  Rela9onships  ma;er  

•  Knowledgeable  buyer  •  Intense  need  for  info  

•  Different  priori9es  •  Group  consensus  

The  B2B  Difference  

Page  9  

Stakeholder  CommiNees  

Value  of  Offline  vs.  Online  for  B2Bs  

Print  

Public  Gatherings  

Media  Buys  

Blogs  

Broadcast  

Social  Networks  

Digital  Doesn’t  Replace  Tradi0onal  

•  Increases  the  effec9veness  and  efficiency  of  exis9ng  outreach  efforts  

•  Channel  for  building  closer  rela9onships  with  customer  and  trade  media  

•  Excellent  lead  genera9on  channel  

•  Great  way  to  showcase  your  exper9se  and  thought  leadership  to  mul9ple  stakeholders  

Breaking  Down  the  Digital  Marke0ng  Dollar  

Source:  TNS  Digital  Life  Study,  Oct.  10,  2010  

What  is  SEO?  

This  is  SEO  

Keyword  Research:  Relevance  

Keyword  Research:  Volume  

Listening  

•  Social  Media  Monitoring  •  Social  Media  Mapping  

Pick  Spots  

•  Social  Media  Par9cipa9on  •  Social  Media  Engagement    

Go  to  Market  

•  Social  Media  Management  •  Social  Media  Marke9ng  

Social  Marke0ng  Implementa0on  

Listen  to  the  Industry  

Listening  with  Netvibes  

Selling  Social  Media:  Show  the  Community  Listen  to  the  Compe00on  

Listen  to  Hashtags  

Listening:  Hootsuite  

Dell  Taps  Chief  Listening  Officer  

Homeland-­‐Embassy  Strategy  

Homeland Embassy Embassy

Embassy Embassy

174,124,771

28,103,480

39,523,152

5,000 monthly visitors

169,915,715

24  #complysocially  @ericschwartzman  

Working  with  Embeds  

Embassies  

Homeland  

25  #complysocially  @ericschwartzman  

YouTube  Widget  

Flickr  Widget  

Facebook  Like  Box  

Twi;er  Widget  

Listening  to  the  Numbers:  Referrals  

Conference  Call,  Speech  or  Event  

MP3    Podcast  

Text  Transcript    Blog  Post  

PowerPoint    SlideShare  

Video    Webcast  &  YouTube  

Make  Your  Exper0se  Discoverable  

Linkedin  and  Blogs  Work  Best  for  B2Bs  

Linkedin  Works  Best  in  Manufacturing  

Leveraging  Linkedin  

Populate  DB   Collect  Company  Page  Followers   Tes9monials  

Conversions  

Page  32  

Blogging  for  Leads  

73  blogs  

17  bloggers  

600%  jump  in  leads  

Top  quality  

“Get  engineers  talking  to  engineers  and  get  everyone  else  out  of  the  middle.”  

Rick  Short,  Marcom  Director  

Content  Marke0ng  Trends  

What’s  Next?    Mobile  Social  Networking  

B2B  Possibili9es  for  Mobile  |  eMarketer  

Is  Your  Site  Mobile  Friendly?  

This  is  Mobile  Friendly  Website  

Hoovers  Near  Hear  Mobile  App  

Mobile  Apps  

Tablet  Apps  

Cisco  B2B  iPhone  App  

Social  Media  Training  

www.ComplySocially.com

Social  Media  Boot  Camp  

www.socialmediabootcamp.com

B2B  Social  Media  Book  

ORDER  AT    Amazon  ::  Barnes  &  Noble  

Thank  You  

CONNECT

(424) 272-1270

eric@complysocially.com

www.complysocially.com

44  #complysocially  @ericschwartzman