Introduction to Social Media Marketing Workshop Mountain Home, AR

Social Media Marketing

Massing Fires

Bring Marketing STEEL on TARGET

What is Social Media Marketing? How Does Social Media Fit in Your Marketing

Plan? What Social Media Channels are Right for

You? What Messages Do You Send? What Tools to Use? How Do You Know It Works? Where do You Go Next?

What We Will Cover

What Is Social Media Marketing?

What is the Challenge?

What is my MESSAGE? – Value Proposition

Who are My CUSTOMERS? Where do they LEARN ABOUT ME? What MATTERS to my Customers? What is my SALES FUNNEL?

Marketing Plan

Feeding the Cash Register

Email

Local Search Web Site

Off-Line

BLOG

Getting the Word Out

Where we create content to FEED our Blog Create Content in a Form Customers Want

Post it on a site that search engines can index

Spread the word on the RIGHT Channels

How To Find the Right Sites

Get detailed user data for 2012 at the ASU SBTDC Pinterest Site at our Social Network Stats 2012!

Exactly Who Uses Social Networks? Are they my Potential Customers?

http://pinterest.com/astatesbdc/

Get more Facebook user data on our Facebook 2012 boardVisit the ASU SBTDC Facebook Page!

See what the “Tweeple” look like: At Twitter 2012 InfographicConnect with the ASU SBTDC on Twitter!

Google + Offers Insight into users at Google Plus Stats 2012You can connect with us on Google Plus as well

Pinterest 2012 Stats and Figures…Plus How to Leverage PinterestWe love to Pin Interesting information at the ASU SBTDC Boards

Social network for businesses and Professionals LinkedIn Stats 2012Of course love to connect with you on LinkedIn

AND… A WHOLE LOT MORE!

How do you get found in a universe with:

500 MILLION websites?150 MILLION Blogs

Over 200 BILLION Internet Display Banner Ads every 90 Days?

Monitoring Tools

Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring

http://addictomatic.com/

https://twitter.com/search

http://www.socialmention.com/

http://www.google.com/alerts

Your business or organization Your Competition Your product or service Industry

Monitor for:

Networks your customers use What they are interested in What they are saying about your competition What they are saying about your product What they are saying about:

Monitoring will show you:

Follow your competition on social media See what networks they use Evaluate how they connect Evaluate “value” they add to customers Reactions of followers, fans, subscribers, etc.

STEAL What works! AVOID what isn’t working

Industrial Espionage

Educates Informs Entertains Provides Value Builds Trust Creates Relationships…then SELLS……

What is Good Content

Why Good Content Matters

Video Images, pictures – Articles Infographics eBooks/White Papers Webinars Podcasts Coupons/discounts/special offers

How to Spread Content

Know how subscribers in different networks PREFER to receive your content

Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience

Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans.

YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites.

Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content”

Tools to Create Content

Hootsuite.com Buffer.com Tweetdeck.com Facebook Page Scheduler

Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners”

Tools to Save Time

First Things First: Website If a Local Business – Claim Local Listings Leverage E-Mail to connect with customers

Develop a Buyer Persona to target best customer Determine what is important to that segment

Set Up Monitoring Platforms Determine the RIGHT social networks Determine the RIGHT type of Content Start Delivering Good Content they VALUE Find tools to make your Online Marketing

Easier

What is Next?

How is Social Media Used?

• Customer Service• Product/service

feedback• Industry networking• Promotions/Contests• News, company

updates• Internal Collaboration

Creating a Social Media Plan

STEPS Pre-planning Listen to the conversations Create TARGET profile Set Specific Goals Join Conversation Measure Return

Step 1 PreplanningWhat are your CURRENT Channels?

E-Mail?

Websites

Direct Mail

Newsletters

Step 2 Listen to the Conversation

Secure your brand on social platforms Blogs, twitter,

Facebook, LinkedIn Usernames unique Try to be consistent

Set up monitoring platforms Google Alerts SocialMention.com Technorati Twitter Search

Step 2 Listen to the Conversation

KEYWORD categories to identify: Key industry influencers Competitors Industry news sources Blog Comments

Step 3 Create Target Profile

Find KEY attributes by Listening Chart out their presence in

social media Market Segmentation

Demographic Geographic Psychographic Behavioristic

Continue to gather customer information along the way

Step 4 Set Specific Goals

Brand Awareness/Advocacy Increase Traffic/Opt-Ins Business Partnerships Search Engine Results Generate Leads Reduce CRM Costs Increase Revenues

Step 5 – Join the Conversation

Establish an Editorial Calendar Choose schedule for days you

will post Keeps on Track & Organize

Content Consistency Helps when you need Content

Ideas

Step 6 – Measure ROI WHAT IS ROI? Non-Financial:

Visitors WOM Page Views Fans & Followers

FINANCIAL Sales Revenue Transactions Coupons

Take advantage of training available in your area on marketing, Online marketing, social media marketing and stay up dated.

Meet with our consultants for assistance in developing the RIGHT social media marketing plan

Stay informed HAVE FUN! Download this PowerPoint for links at:http://www.asbtdc-asu.com

FINALLY

E-mail hlawrenc@astate.edu Facebook

http://www.facebook.com/asu.sbtdc Facebook

http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Google Plus https://

plus.google.com/u/0/116773498364928584762/posts

Oh… or call me (870) 972-3517

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