Introduction Social Media Monitoring and Social CRM

Social Media Monitoring

With Radian6

Social Media MonitoringToday’s program

• Welcome, short introduction• (Social) Media, Why we need to listen• Examples using Radian6

Who am I?

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• Corné Kox• Lecturer ‘Digital Media’• Expert Group Web and Mobile Services

(Communication Systems)• Knowledge Board ‘directing entrepreneurial networks’

(Lector Frank Willems)

• Change in Media Use

(Social) MediaWhy we need to listen

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Footnote

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• Based on using Social Media for marketing purposes

Social CRM

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Social CRM

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• Collect your data (query - Big Data)• Keywords• Narrow• Include• Exclude

• Process data and setup a dashboard

Social CRM

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• Listen• Measure• Analyse• Understand

Social CRM

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• Engage and respond

Social CRM

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• In practice

Social CRM

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Thanks for your attention

Any Questions?